Executive Director
Beijing
Marketing Strategy PlanningMarketing planning for brand level campaign, product launch, promotion campaign and other marketing activitiesMarket research, i.e. customer study, market intelligence, brand monitor, mystery shopping, etc.In conjunction with sales, PR, conceptualize key launch events in line with the communication and brand leadership objectives. Maga event managementOverall campaign strategy plan, concept design, execution, evaluation system design, and budget… Show more Marketing Strategy PlanningMarketing planning for brand level campaign, product launch, promotion campaign and other marketing activitiesMarket research, i.e. customer study, market intelligence, brand monitor, mystery shopping, etc.In conjunction with sales, PR, conceptualize key launch events in line with the communication and brand leadership objectives. Maga event managementOverall campaign strategy plan, concept design, execution, evaluation system design, and budget control; Sponsorship TacticsSponsor benefits negotiation, contract alignment, details execution; Online Virtual Events ManagementATL/BTL mutual cooperation, to maximize campaign effect. Storefront/Channel Guidebook design, trainings to sub-region, and process control on renovation of all over the country Team DevelopmentLead 11-ppl-team, good at recruit/encourage/development team members, to achieve team/company goals. Show less