Elva Liu

Elva Liu Email and Phone Number

集团高级副总裁,集团战略市场部负责人,明略科技大学教务长 at MININGLAMP Technology 明略科技 @ MININGLAMP Technology 明略科技
peking, beijing, china
Elva Liu's Location
Chaoyang District, Beijing, China, China
Elva Liu's Contact Details

Elva Liu personal email

About Elva Liu

Nearly 100 years ago, George P. Johnson invented experiential marketing. Today, his legacy continues in 29 offices around the globe as GPJ helps the world’s most well-known and well-respected brands attract, engage, and thrill audiences with engagement that drive business results and build lasting consumer relationships.As an executive director on this great marketing platform, with 9 years’ top agency experience, leading a team, we provide our clients with these services: marketing campaign strategy plan, mega event plan/execution, digital marketing, social marketing, sports marketing, etc. And most my clients are top global 500 companies, like Lenovo, BMW, Coca-Cola, Fonterra, JD, Intel, Huawei, HDS, Blizzard, Longfor, etc.

Elva Liu's Current Company Details
MININGLAMP Technology 明略科技

Mininglamp Technology 明略科技

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集团高级副总裁,集团战略市场部负责人,明略科技大学教务长 at MININGLAMP Technology 明略科技
peking, beijing, china
Website:
mininglamp.com
Employees:
373
Elva Liu Work Experience Details
  • Mininglamp Technology 明略科技
    集团高级副总裁,集团战略市场部负责人,明略科技大学教务长
    Mininglamp Technology 明略科技 Oct 2014 - Present
    中国 北京市区
    明略科技是中国领先的数据中台和企业智能决策平台提供商,致力于通过大数据分析挖掘和认知智能技术,推动知识和管理复杂度高的大中型企业进行数字化转型。万物互联时代,企业拥有的海量数据显示的信息,本应用来支持一台设备、一项业务、一个部门甚至一家企业的健康运转。目前对很多企业来说,这些数据散落在不同设备和各个部门中,企业组织难免会一叶障目,无法把正确的数据——即信息反馈给一线员工,也无法做出正确的决策。明略科技的数据中台帮助企业采集和集成多源异构数据,整合大数据、物联网、知识图谱和多模态人工智能技术,将正确的数据推送给决策者,提高组织内营销和运营的透明、安全、稳定。同时,明略科技企业智能决策平台,通过连接企业中的人与机器,不断积累组织知识资产并将其程序化,最终实现具有分析决策能力的高阶人工智能应用,让组织内部高效运转,实现人机同行的美好世界。www.mininglamp.com
  • George P. Johnson Experience Marketing Ltd.
    Executive Director
    George P. Johnson Experience Marketing Ltd. Oct 2007 - Oct 2014
    Beijing
     Marketing Strategy PlanningMarketing planning for brand level campaign, product launch, promotion campaign and other marketing activitiesMarket research, i.e. customer study, market intelligence, brand monitor, mystery shopping, etc.In conjunction with sales, PR, conceptualize key launch events in line with the communication and brand leadership objectives. Maga event managementOverall campaign strategy plan, concept design, execution, evaluation system design, and budget… Show more  Marketing Strategy PlanningMarketing planning for brand level campaign, product launch, promotion campaign and other marketing activitiesMarket research, i.e. customer study, market intelligence, brand monitor, mystery shopping, etc.In conjunction with sales, PR, conceptualize key launch events in line with the communication and brand leadership objectives. Maga event managementOverall campaign strategy plan, concept design, execution, evaluation system design, and budget control;  Sponsorship TacticsSponsor benefits negotiation, contract alignment, details execution; Online Virtual Events ManagementATL/BTL mutual cooperation, to maximize campaign effect.  Storefront/Channel Guidebook design, trainings to sub-region, and process control on renovation of all over the country  Team DevelopmentLead 11-ppl-team, good at recruit/encourage/development team members, to achieve team/company goals. Show less
  • Highteam Communications Ltd.
    Account Manager
    Highteam Communications Ltd. Feb 2006 - Oct 2007
    Developing presentation credentials and project proposals.Developing new business/new account/new services products.Event marketing portfolio analyses. CRM, Broad knowledge and deep understanding of clients’ needs.
  • Huahui Architectural Design&Engineering Co. Ltd.
    Architecture Engineer
    Huahui Architectural Design&Engineering Co. Ltd. Jul 2002 - Aug 2003
    Tianjin
    Architecture engineer and project management

Elva Liu Skills

Marketing Strategy Planning Maga Event Management Sponsorship Tactics Online Virtual Events Management Storefront/channel Event Management Marketing Strategy Strategic Planning Marketing Event Planning Integrated Marketing Project Management Market Research Management Crm Sponsorship Market Planning

Elva Liu Education Details

Frequently Asked Questions about Elva Liu

What company does Elva Liu work for?

Elva Liu works for Mininglamp Technology 明略科技

What is Elva Liu's role at the current company?

Elva Liu's current role is 集团高级副总裁,集团战略市场部负责人,明略科技大学教务长 at MININGLAMP Technology 明略科技.

What is Elva Liu's email address?

Elva Liu's email address is el****@****hoo.com

What schools did Elva Liu attend?

Elva Liu attended Tianjin University.

What are some of Elva Liu's interests?

Elva Liu has interest in Children, Education, Dance, Management Training, Architectural History, Strategic Planning, Organizational Development, Arts And Culture.

What skills is Elva Liu known for?

Elva Liu has skills like Marketing Strategy Planning, Maga Event Management, Sponsorship Tactics, Online Virtual Events Management, Storefront/channel, Event Management, Marketing Strategy, Strategic Planning, Marketing, Event Planning, Integrated Marketing, Project Management.

Who are Elva Liu's colleagues?

Elva Liu's colleagues are Huan Xiong, Weihan (Phoebe) Li, 梦林李, Yunbo Zang, Xiaonan Liang, 夏天琦, 梁生添.

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