The YouTube Streamy Awards 2020-2023 Creator of the YearRoles and Achievements: • Facilitated data analytics efforts for YouTube’s most-subscribed individual YouTuber, with YouTube Shorts consistently averaging over 50M views, contributing to the acquisition of 28M new subscribers.• Managed data analysis for the 4th most followed TikTok account and developed strategic action planning for content creation, resulting in a substantial increase of over 44M followers, 3.3B views, and 366M likes.• Utilized data analytics tools (Microsoft Excel and Power BI) and platform APIs to extract, organize, and interpret data, enabling the team to maintain a leading position in the influencer ecosystem.• Generated weekly and monthly comprehensive performance reports, dashboards, and visualizations that equipped the team with data-driven insights, contributing to more informed decisions and a 12% increase in total viewer engagement (likes, comments and shares). • Employed specialization in leveraging proprietary retention tools to analyze audience engagement down to each second in TikTok videos, resulting in enhanced content optimization strategies.

Premium jigsaw puzzle company that focuses on a few favorite 1,000-piece puzzles at a time, artfully designed and conscientiously crafted.Roles and Achievements: • Drove 35% growth in Instagram followers within 8 months by meticulously crafting and executing a new content strategy.• Successfully initiated and managed a TikTok, achieving a rapid 30K follower milestone in just 3 months. Generated an impressive average of 200K monthly views through the creation of engaging original content. • Generated 6M views on TikTok and Instagram by effectively onboarding and educating two new team members in social media strategy and data analytics reporting, resulting in heightened team productivity.• Performed weekly in-depth social media analytics reporting, highlighting key metrics including organic reach and engagement rate. Presented insights to senior leadership, facilitating data-driven decision making.

Provides a suite of end-to-end services to many of the world's leading YouTube talent and content creators.Roles and Achievements: • Managed a team of video editors to produce multiple videos a week for the companies client bases, giving notes on how to optimize content for better engagement; generated 20,000,000 video views on Facebook.• Streamlined the content-creation process by creating new internal documents for operations to run more efficiently, resulting in a 30% decrease in content development time.• Prepared social media analytics reports by compiling the number of likes, shares, and comments for the week, month, and year for social media influencers with a combined following of 3,000,000 followers.

Decked creates and executes multi-platform strategies for creators and brands. Decked reaches over one billion people per month.Roles and Responsibilities: • Strategically formulated and executed a quarterly editorial calendar for an extensive network of Facebook, Instagram, and Twitter accounts, ensuring consistent and effective content distribution.• Crafted and curated compelling content for clients, resulting in monthly engagement with over 50M users through organic campaigns designed to maximize user interaction and satisfaction.• Managed the compilation and in-depth analysis of weekly and monthly performance reports, delivering actionable insights to clients. This contributed to a 60% increase in the company's social media engagement.