• Managed procurement and sales for subcategories on JD.com, achieved performance metrics that significantly surpassed the departmental average.• Formulated effective category strategies based on analysis of market and industry trends, identified key growth areas, and set phased goals.• Managed over a thousand suppliers by negotiating commercial terms and promotional activities with key vendors, resulting in improved business profitability and top-line growth.• Established connections with source factories in industrial clusters to ensure a pricing advantage and fostered strong relationships with key global suppliers, such as Bosch.• Utilized data analysis tools, such as Excel, MySQL, and BI, to customize sales reporting for key vendors, identify gaps and missed opportunities, pinpoint areas for improvement, and recommend targeted strategies.• Developed new revenue streams, such as offline channels and B2B procurement, which were promoted department-wide.

• Built online marketing campaigns from scratch for Baidu's B2B marketplace as a project manager.• Managed large-scale offline events including marketing conferences, industry forums, and pop-up events.• Created integrated online and offline campaigns to unlock customer budgets, developing reusable methodologies.• Researched market strategies for Baidu's advertising monetization platform, focusing on customer acquisition, retention,and conversion rates.• Supported the sales team by providing valuable insights through data monitoring, competitor analysis, customer interviews,and case studies.• Facilitated business collaborations, including cross-industry negotiations, trade shows and association partnerships.• Screened online and offline material suppliers and collaborated with them to ensure quality control.

• Collaborated closely with creative teams to create brand strategies based on client needs.• Racked project outcomes, analyzed data feedback, and recommended optimizations to continuously improve strategies.• Developed effective client communication and maintained strong relationships.

• Provided pre-sales support and collaborated on sales proposals for key accounts.• Conducted market data analysis, managed media placements, and monitored advertising performance.