Lucy Allen

Lucy Allen Email and Phone Number

Co-Founder @ Technovation - Promotional Merchandise
Sydney, NSW, AU
Lucy Allen's Location
Bellevue Hill, New South Wales, Australia, Australia
Lucy Allen's Contact Details

Lucy Allen personal email

n/a
About Lucy Allen

A business leader with over 15 years’ B2C and B2B experience in the UK, APAC and North America in strategic marketing, brand, communications, partnerships, ecommerce, customer experience and ESG. I am best characterised as: - Strategic marketer with strong commercial background - High standard of execution delivering business growth domestically and internationally - Authentic leader who fosters talent and builds high performing teamsSenior marketer, with extensive experience in translation of consumer insights and local understanding into effective business portfolio strategies, with proven experience across a diverse mix of geographies and market types. Passionate people leader with influencing skills across functions and regions.Selected as 2021 Marketing Academy Scholar (30 out of over 500 applicants), alongside marketing, advertising and media leaders from some of the world’s biggest companies such as Google, Salesforce, KFC, Commonwealth Bank, American Express and OMD.Founder of a consumer electronics company exclusively importing products from China into A&NZ into the wholesale market. Conscious business leader who’s passionate about meaningful and sustainable environmental change coupled with social and corporate governance frameworks to enable conscious conduct, growth and change. Industries - FinTech, Banking, Insurance, Construction, Logistics, Telecoms, Education, Arts, Travel, Electronics

Lucy Allen's Current Company Details
Technovation - Promotional Merchandise

Technovation - Promotional Merchandise

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Co-Founder
Sydney, NSW, AU
Website:
nula-technology.com
Employees:
3
Lucy Allen Work Experience Details
  • Technovation - Promotional Merchandise
    Co-Founder
    Technovation - Promotional Merchandise
    Sydney, Nsw, Au
    View
  • Ofx
    Chief Marketing Officer
    Ofx Jan 2024 - Present
    Sydney, Nsw, Au
    View
  • Ofx
    M&A Integration Lead
    Ofx Jun 2023 - Jan 2024
    Sydney, Nsw, Au
    Inorganic growth is a key strategic lever to accelerate corporate capabilities, competitiveness, client acquisition and revenue • This key senior role is to lead end-to-end integration & change management strategy aligned to overall company strategy, execute to a high standard managing all risks • It intersects all functions of the organization and requires leadership of executives, domain experts and senior leaders, exceptional problem-solving skills, influencing and stakeholder management • Report to major stakeholders & board • Accountable for client retention & revenue and incremental revenue from extended CVP
    View
  • Ofx
    Global Head Of Ecommerce / Online Sellers
    Ofx Apr 2022 - Jun 2023
    Sydney, Nsw, Au
    • Commercial role leading global segment growth (new acquisition & back book) across product, partnerships, sales & marketing • Management of strategic partners; capabilities (tier 1 banks) and distribution (tier 1 marketplaces)• Customer, competitor and product/market fit research to evolve segment strategy • P&L & ROI accountability working closely with commercial finance partner • Via a matrix structure influence and lead global sales & marketing teams to build strong pipeline and deliver direct acquisition
    View
  • Ofx
    Head Of Marketing Apac
    Ofx Oct 2016 - Mar 2022
    Sydney, Nsw, Au
    • Growth strategy for the Asia Pacific region across four core customer segments; consumer, business, ecommerce and affiliates in three languages; English, Mandarin, Cantonese. • Develop and implement brand, advertising and communications platform for regional acquisition and retention programs across four markets. Meet revenue, CPA and value targets • Lead, mentor and inspire immediate team • Segment customer base to unlock trapped value, prevent lapsing, increase reactivation and foster loyalty and advocacy. • Monthly revenue, acquisition, portfolio health, CPA, creative and engagement reporting to stakeholders. • B2B2B/C affiliate and partner management programs.
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  • Ofx
    Marketing Director North America (Cover)
    Ofx Jul 2021 - Nov 2021
    Sydney, Nsw, Au
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  • Ofx
    Global Marketing Campaign Manager
    Ofx Jun 2016 - Oct 2016
    Sydney, Nsw, Au
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  • Ofx
    Brand Consultant
    Ofx Nov 2015 - Jun 2016
    Sydney, Nsw, Au
    Bought into the business as a brand strategist to drive and implement a global rebrand across 6 geographies across AU, NZ, Asia, UK, US and Canada. Working with global CMO, brand innovation agency and digital agency to develop brand platform, all collateral and roll out communications to internal team, investors, shareholders, consumers, businesses, affiliates and media. Fully agile project with multiple stakeholders across C-Suite, Product, UX, UI, Engineering, Marketing, Internal Comms and Agency partners.
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  • Technovation - Promotional Merchandise
    Co-Founder
    Technovation - Promotional Merchandise Jan 2014 - Present
    Sydney, New South Wales, Au
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  • The Marketing Academy
    Marketing Academy Scholar
    The Marketing Academy Mar 2021 - Mar 2022
    London , Gb
    The Marketing Academy is a non-profit organisation developing leadership capability in talented marketers from the Marketing, Advertising and Communications industries through mentoring coaching and intensive learning.
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  • Rochford Capital Pty Ltd
    Marketing Manager
    Rochford Capital Pty Ltd Feb 2014 - Jun 2016
    Sydney, New South Wales, Au
    Rochford provides clients with the tools to navigate financial market risk, achieve a more linear earnings profile and drive enterprise value. Clients range from SMEs to global multinationals and partner with Rochford to seek advise on in excess of AU$24bn in financial market risk per annum.Lead Marketer within the organisation reporting directly to Managing Director. Responsible for defining and implementing strategic repositioning and multi-channel go-to-market plan. Management of all stakeholders, budgets, suppliers and internal teams.
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  • Bellman Media
    Senior Client Services Manager
    Bellman Media Aug 2010 - Dec 2013
    Haywards Heath, West Sussex, Gb
    Managing and servicing the agency's key accounts across a range of industries including; finance, insurance, manufacturing, education, construction, telecoms, travel and logistics. My role was strategic planning, relationship management, campaign implement, budget management and team coaching and development. Strategic campaigns ranged from complete corporate rebrands, repositioning, website development, digital / email marketing, SEO optmisation, video, flash, DM, literature, advertising, internal comms, presentations and events.
    View
  • Bellman Media
    Account Manager
    Bellman Media Jun 2006 - Aug 2010
    Haywards Heath, West Sussex, Gb
    Managing and servicing the agency's key accounts across a range of industries including; finance, insurance, manufacturing, education, construction, telecoms, travel and logistics. My role was to plan and implement fully integrated marketing strategies both on and offline for my clients. Strategic campaigns ranged from complete corporate rebrands, repositioning, website development, digital / email marketing, SEO optmisation, video, flash, DM, literature, advertising, internal comms, presentations and events.
    View
  • International Craft And Hobby Fair
    Marketing Assistant
    International Craft And Hobby Fair Sep 2004 - Sep 2005
    Planning exhibitions, negotiating and selling stand spaces, writing and proofing press releases and all promotional material, daily correspondence with journalists and PR agency, produce analytical research reports, compile press packs, update company website in conjunction with website designer, produce company advertising schedule with marketing manager, magazine publishers, advertising agency, and designers.

Lucy Allen Skills

Direct Marketing Email Marketing Digital Marketing Integrated Marketing Marketing Strategy Marketing Communications Online Advertising Marketing Management Online Marketing B2b Advertising Marketing Brand Development Copywriting Account Management Public Relations Digital Strategy

Lucy Allen Education Details

  • Bournemouth University
    Bournemouth University
    Marketing
  • Lord Williams
    Lord Williams

Frequently Asked Questions about Lucy Allen

What company does Lucy Allen work for?

Lucy Allen works for Technovation - Promotional Merchandise

What is Lucy Allen's role at the current company?

Lucy Allen's current role is Co-Founder.

What is Lucy Allen's email address?

Lucy Allen's email address is lu****@****ofx.com

What schools did Lucy Allen attend?

Lucy Allen attended Bournemouth University, Lord Williams.

What skills is Lucy Allen known for?

Lucy Allen has skills like Direct Marketing, Email Marketing, Digital Marketing, Integrated Marketing, Marketing Strategy, Marketing Communications, Online Advertising, Marketing Management, Online Marketing, B2b, Advertising, Marketing.

Who are Lucy Allen's colleagues?

Lucy Allen's colleagues are Paulo Chacon Diaz, Paul Allen, Jorge Davalos Romero, Fernanda Paredes.

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