I have over 10 years of digital and brand marketing experience in the beauty and wellness industry, having previously worked at Heritage Brands, Adore Beauty, Total Beauty Network and Bellabox.Currently, I am the E-Commerce Manager at GFA, managing the company’s brands in the digital space including BYS Cosmetics, BYS Mini Me, Super Random Stuff and Eco-Pup. I studied Commerce at The University of Melbourne, and after graduating from my Bachelors Degree, I went on to study Honours majoring in Marketing and Management.
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Ecommerce ManagerGfa (Aust) Pty Ltd Jul 2022 - Present -
Digital Media Manager - Bys CosmeticsGfa (Aust) Pty Ltd Sep 2018 - May 2021Melbourne, Australia -
Digital And Social Media SpecialistHeritage Brands Mar 2017 - Sep 2018Melbourne, Australia- Brands: Australis Cosmetics, Oil Garden Aromatherapy and Mode Cosmetics- Social media platforms: Instagram, Facebook, Youtube, Twitter and Pinterest- Produce photo and video content for all brands and create and schedule posts- Manage influencer outreach, collaborations and sendouts- Plan, manage, execute and measure Facebook and Instagram advertising and manage monthly social media budget- Competitor tracking and social listening- Plan, manage and execute all brands' monthly promotional calendar and eDMs- Curate monthly social media feedback reports and give recommendations to Brand Teams- Website management on Magneto 2 for Australis, including updating products, promotional codes and web banners- Social media support for export markets- Support expansion into international markets via social media advertising- Tools/programs used: Grum, Sprout Social, Mailchimp, Magento 2, Photoshop
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Junior Brand Manager - CosmeticsHeritage Brands Oct 2016 - Mar 2017- Manage new product development of Australis Cosmetics lips category and Christmas gifting- Manage Big W retailer strategy- Manage Priceline and Big W monthly planogram updates - Coordinate all point of sale for Priceline and Big W- Coordinate digital and social media promotions and strategy
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Junior Brand Manager - AromatherapyHeritage Brands Limited Jan 2016 - Oct 2016- Brand manage In Essence Aromatherapy, Oil Garden Aromatherapy and Cottage Oil- Manage the new product development process for In Essence and Oil Garden and expansion into new markets- Work with digital agency to manage and grow all social media channels for In Essence and Oil Garden- Manage online inquiries and website updates for Oil Garden- Manage send out of promotional eDMs for In Essence and Oil Garden- Provide B2B sales support, including pharmacy, Chemist Warehouse, department stores and grocery
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Social Media & Affiliate Marketing ManagerAdore Beauty Aug 2015 - Jan 2016- Planning, scheduling and posting across social channels- Interacting with social followers- Actioning new initiatives, to drive social growth- Proactively engaging bloggers and opinion leaders- Using Google Analytics to measure results- Working to extend the reach and efficacy of our affiliate programs- Establishing partnerships and joint events with other retailers -
Assistant Brand ManagerTotal Beauty Network Dec 2013 - Jan 2015Melbourne, Australia- Brand Manage Designer Brands Cosmetics, Colour by TBN and White Sands brands- Manage new product development process for Designer Brands Cosmetics and Colour by TBN- Update, maintain and communicate training manuals- Provide B2B sales support- Manage and coordinate close out program- Competitor analysis- Manage and create launch timelines for all new promotions- Support with strategic plan roll out for online training programs- Manage store POS program- Product testing and evaluation, recommendations and reporting- Roll out strategic plan across all relevant social media platforms- Tradeshow coordination and planning -
Marketing And Pr ManagerBellabox Australia Dec 2011 - Jul 2013Melbourne, Australia- Work with beauty websites, magazines and blogs to promote the bellabox concept and service- Identifying potential markets- Facilitate various marketing exercises- Account management for bellabox brand partners- Provide marketing plans for bellabox brand partners- Provide monthly feedback reports for bellabox brand partners- Send out product email newsletters
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Pharmacy Assistant, Betty Baxter Weight-Loss Consultant And Weekend Store ManagerNova Pharmacy Dec 2008 - Jan 2012Brandon Park Shopping Centre -
Pharmacy AssistantPriceline Pharmacy Feb 2006 - Dec 2008Brandon Park Shopping Centre
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Junior Pharmacy AssistantTerry White Chemists Aug 2004 - Feb 2006Brandon Park Shopping Centre
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Junior Office AssistantWheelers Hill Medical Clinic Mar 2003 - Apr 2004Wheelers Hill
Lucy Alphonso Skills
Lucy Alphonso Education Details
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The University Of MelbourneH1 -
Presbyterian Ladies' College -
Wheelers Hill Secondary College
Frequently Asked Questions about Lucy Alphonso
What company does Lucy Alphonso work for?
Lucy Alphonso works for Gfa (Aust) Pty Ltd
What is Lucy Alphonso's role at the current company?
Lucy Alphonso's current role is E-Commerce Manager at GFA.
What schools did Lucy Alphonso attend?
Lucy Alphonso attended The University Of Melbourne, Presbyterian Ladies' College, Wheelers Hill Secondary College.
What skills is Lucy Alphonso known for?
Lucy Alphonso has skills like Social Media, Social Media Marketing, Public Relations, Cosmetics, Beauty Industry, Beauty, Marketing Management, Marketing, Product Marketing, Account Management, Marketing Communications, Sales.
Who are Lucy Alphonso's colleagues?
Lucy Alphonso's colleagues are Stephen Bell, Terry Henry, Anna Nicou, Ruth Montoya, Elisa Tubecki, Carly Aitken-Nesbitt, Павел Васюк.
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