As a retail brand marketing & communications specialist with experience across the marketing mix, I have developed expertise in brand positioning, agency management and in-store brand execution. My talent lies in delivery of marketing strategies through creative projects, capitalising on broad business acumen, meticulous organisation and a natural instinct for customer insight.I love bringing creative concepts alive, making a difference at Board level and adding the value to customer experiences that drives revenue growth. Highlights over the years include major rebranding exercises at M&S, where I started my career, and at Primark, where I pioneered an in-store brand transformation that is still in use today.At the heart of my success has been a sharp focus on understanding the customer; their needs, desires and ways of making purchasing decisions. I love having the opportunity to steer commercial responses to change, with a primary tactic always to bring flexibility and collaborative communication to rapidly evolving environments.I’ve developed an affinity for working with internal and external creative partners to deliver commercial objectives. My proudest achievements have come while leading cohesive multi-disciplinary project teams; as a natural coach, I enjoy building relationships with all types of people, and above all, I understand the importance of building the trust and rapport that is so crucial to successful project delivery.I’m currently seeking new opportunities and would welcome approaches from recruiters.Specialities:♦ Strategic planning across retail brand marketing / comms; in-store, digital, e-commerce.♦ Customer and employee comms programmes.♦ Creative project management; budgets, organisational frameworks, data analysis.♦ Team leadership; coaching and mentoring.♦ Stakeholder engagement with colleagues, clients, agencies, suppliers and partners. ♦ Brand Execution/ Visual Merchandising/ In-Store Product Presentation.