Lucy B. Email & Phone Number

United States

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Washington, District Of Columbia, Us

Member of S.I. Newhouse School of Public Communication National Student Competition

Syracuse, New York, Us

Clients: BBDO’s Twix, Terri & Sandy, Meals on Wheels, Drink Simple, Laci’s Tapas Bar, Staybillety, To Your Measure• Selected TNH Pitch Competition team member; developed campaign from agency provided creative brief for BBDO’s Twix account, including TV, experiential, PR/media opportunities, and social/digital, pitched at end of semester and won• Created print and online promotional/recruitment content, wrote appeal letter to current and future donors for Meals on Wheels• Developed creative executions to expand client communication with consumers on social media and in-store for Drink Simple and Laci’s Tapas Bar• Crafted social media publications and website content for Staybillety and To Your Measure

Indianapolis, Indiana, Us

• Served on Alpha Xi Delta, Eta Chapter's executive board, fostered a supportive and loving community where members reach their potential • Designed, planned, prepared and executed formal recruitment events (in-person), managed 150+ active members and 1000+ potential new members, managed an annual budget and promo content• Coordinated and communicated with National Women’s Fraternal Organization, Eta Chapter, Syracuse University Panhellenic Council, and other Greek Chapters

Indianapolis, Indiana, Us

• Coordinated and promoted philanthropic involvement with other Greek Chapters, organizations, and fundraisers at Syracuse University and within the surrounding community• Managed semester budgets and external philanthropic participation of Chapter members; encouraged other Greek Chapter's involvement with Alpha Xi Delta, Eta Chapter's philanthropic events

New York, Us

Clients: Empire Auto Network, Christmas Tree Promotion Board (CTPB), Surterra Wellness• Worked with an art director, reported directly to Chief Operating Officer, Managing Director, and Account Manager, studied creative and researched based strategy/campaign creation that embraces brand identity• Crafted new business pitch for Empire Auto Network debuting ownership of 8 car dealerships on Long Island, included strategy, research, creative concepts, online, social, outdoor, experiential, TV - won the business• Continued the CTPB #keepitreal365 social initiative supporting Christmas tree farmers throughout the year, storyboarded narratives for digital videos, concepted new campaign ideas for this Christmas season

Palos Verdes Peninsula, Ca, Us

• Created and managed a fun and safe environment for 200+ fourth to eighth grade kids to explore the arts and foster creativity• Worked with other camp directors on managerial jobs, coordinated a daily camp wide activity and event calendar, facilitated communication between students, teachers, counselors, and parents, substituted for teachers when necessary• Assisted musical theater production in vocal and dance practice, costume design, stage management, set production and tech

London, Greater London, Gb

• Worked under senior director of content marketing and brand partnerships at Dentsu Aegis, concepted content for internal and external company channels• Streamlined social media presence by creating a “Best Practices” guideline and editorial calendar for distribution based on current events and company culture

Sacramento, California, Us

Clients: Auto Club Speedway, Sacramento Kings, Visit California, California Dream Eater• Assisted creative team to concept social media and digital content and experiential executions • Shadowed leaders in creative, account, and other departments to observe how differentroles, platforms, and clients interact