Providing a strategic view of how World Vision’s internal and external operations can thrivewithin a digital, audience-focused context. Focused on building strong digital relationships to foster deeper engagement, using data to drive campaigns and digital programs. My role as a senior level leader in digital transformation is to provide high-level strategic insight to the Trustees and Board.

The Pure Marketing Community group is a place to ask any kind of marketing or workplace question.We are here for new marketers who either don't have a great boss or have no boss!Think of this group as your very own MARKETING MENTOR in your phone. Get information, tips, advice and interact other marketeers.This is a group for marketing professionals and specialists, working in organisations where there is a lack of marketing knowledge or understanding, or a general lack of support… Show more The Pure Marketing Community group is a place to ask any kind of marketing or workplace question.We are here for new marketers who either don't have a great boss or have no boss!Think of this group as your very own MARKETING MENTOR in your phone. Get information, tips, advice and interact other marketeers.This is a group for marketing professionals and specialists, working in organisations where there is a lack of marketing knowledge or understanding, or a general lack of support where we help each other, share ideas, give great advice and answer marketing questions.This is a private group to allow people to feel comfortable and secure in sharing any workplace struggles they are having. We ask you to please not name and shame any organisations or individuals.Use this group to;- Ask questions about any type of marketing strategy, tactic, traditional, digital, b2b or b2c.- Ask for advice on how to handle difficult situations or conversations.- Encourage and support each other.- Share relevant marketing articles everyone can benefit from.This community will THRIVE together. A rising tide lifts all boats xhttps://www.facebook.com/groups/799049420776578 Show less

I completed a strategy project to redefine a profitable proposition, implement a re-brand and define the go-to-market strategy, including identifying audiences, partners and core messaging. I coached and mentored the existing team to take category ownership of pricing, promotion, communications and partnerships, whilst overseeing the tactical delivery of marketing plans including but not limited to social, events, literature, PPC, emails and advertising.I defined the long-term digital… Show more I completed a strategy project to redefine a profitable proposition, implement a re-brand and define the go-to-market strategy, including identifying audiences, partners and core messaging. I coached and mentored the existing team to take category ownership of pricing, promotion, communications and partnerships, whilst overseeing the tactical delivery of marketing plans including but not limited to social, events, literature, PPC, emails and advertising.I defined the long-term digital strategy, developing the business case and funding request, selecting the digital partner and setting up work streams for delivery. Show less

Advising and consulting with businesses on all things marketing, driving ROI and leaning on digital techniques; global go to market strategies, differentiation for start-ups, pivoting brand positioning, e-crm; acquisition retention and reactivation strategies, mobile-first and content strategies, developing digital team structure and expertise and implementing tactical campaigns.

I use customer and market insight to define, develop and deliver profitable, market leading customer propositions, gaining buy-in through cross-team leadership, motivation and communication of vision, adopting a test and learn approach prior to rollout and handover to BAU. A key element to my role is to inspire stakeholders and lead project teams including IT, Marketing, Operations, Finance, to ensure required support and build infrastructure. I develop the go to market plans, including working… Show more I use customer and market insight to define, develop and deliver profitable, market leading customer propositions, gaining buy-in through cross-team leadership, motivation and communication of vision, adopting a test and learn approach prior to rollout and handover to BAU. A key element to my role is to inspire stakeholders and lead project teams including IT, Marketing, Operations, Finance, to ensure required support and build infrastructure. I develop the go to market plans, including working with teams to build sales and marketing collateral and review the performance and required improvements.I launched the new NuCycle sub-brand including, refreshed operating standards, supporting digital communications, 17 best in class studios and go to market strategy which received consistent feedback from members and staff that the proposition was the best they had experienced in the last 20 years.I scoped and defined the mind and body proposition, launching a test site and closely monitoring the commercial and customer impact, increasing number of available classes by 80 and types of classes by 25% and researched Nuffield Health's Emotional Wellbeing strategy, focused on key industry levers and points of differentiation. I also worked to deliver a new retail proposition in three trial sites offering a Grab and Go healthy food proposition, a Nutritionists Pantry and revised café menu. Increased revenue 19% yoy in trial sites. Show less

As Partnership Manager, I was responsible for the inception, development and implementation of the partnership marketing strategy, with the objective of growing revenue through creating strategic brand and commercial partnerships to create value for end consumers. I created strong working relationships, develop partnerships and propositions that deliver commercial benefit, agree heads of terms, negotiate contracts and bring opportunities to life across Nuffield Health.I achieved £200k… Show more As Partnership Manager, I was responsible for the inception, development and implementation of the partnership marketing strategy, with the objective of growing revenue through creating strategic brand and commercial partnerships to create value for end consumers. I created strong working relationships, develop partnerships and propositions that deliver commercial benefit, agree heads of terms, negotiate contracts and bring opportunities to life across Nuffield Health.I achieved £200k revenue generation in year one and development of several partnerships; Vodafone, Triathlon England, Lawn Tennis Association, Bupa, AXA, Legal & General, Wellbeing Escapes, British Kitesport Association, Cystic Fibrosis, Dennis Publishing, Human Race, Tesco, Voltarol, MicrosoftI developed a new digital product proposition based on the demographics of a UK super-brand to create value for both Nuffield Health and the partner and worked with agencies and development teams to bring to life. Show less

I was responsible for the development, implementation and measurement of group marketing strategy, appointment and management of agency roster; media, creative, online, SEO, print & POS and customer experience management and leadership the marketing team with various disciplines including marketing comms, PR and design. I lead the creation and implementation of £1.5m annual marketing plan including integrated TV, press and PR campaigns, direct mail to prospects and existing customers, in-store… Show more I was responsible for the development, implementation and measurement of group marketing strategy, appointment and management of agency roster; media, creative, online, SEO, print & POS and customer experience management and leadership the marketing team with various disciplines including marketing comms, PR and design. I lead the creation and implementation of £1.5m annual marketing plan including integrated TV, press and PR campaigns, direct mail to prospects and existing customers, in-store POS, PR support, social media and internal communicationsI was also responsible for the digital strategy including the creation of a new transactional website, managing a road map of continual improvements and driving lead generation through SEO and various digital channels increasing unique visitors by 8% yoy and leads by 25% yoy. To support the business strategy I restructured the team and agencies to improve efficiency and output whilst realising savings of £160k (circa 25%), launched a new brand identity, successful TV campaign integrated with PR, in-store POS and online, driving inbound calls up by 85%. Show less

My key focus was strategy development across bingo and casino on the high street, online and TV to achieve revenue targets. My key levers were to drive acquisition or customer maximisation campaigns through in-house support teams using promotions, offers and free bets/games. I was also responsible for all ATL comms and created two bingo tv adverts. I planned many press campaigns in conjunction with creative and media agencies.

Driving increased value and retention of bingo players through insight and engagement. Working with data agencies and delivering email, direct mail and on-site campaigns to increase deposits and play.

Responsible for direct mail campaigns from agency briefing to production for Freemans and all the communication for the VIP programme.

Responsible for email, press and telemarketing campaigns to drive sales of Health and Safety manuals. Launched a highly successful podcast microsite including a series of free content to drive increase in outbound leads.