Delivering and leading the annual content marketing strategy to drive awareness and shape brand online and communicate consistent brand messaging to our 74,000+ customers. Responsibilities:• Deliver the annual content marketing strategy• Deliver the annual paid social strategy• Implement all national influencer marketing activity• Lead on all brand video content, owning the brand video guidelines• Lead on digital PR activity• Own the YouTube channel and manage a team of content creators• Manage the content marketing annual budget• Create content strategies for emerging comms channels• Analyse and report on all brand, content and influencer marketing activity to improve future campaigns and reach marketing and business KPIs

Responsibilities & skills:Creating and managing the content, influencer and paid social strategies to support marketing and business needs.Deliver innovative, multi-channel national brand campaigns across social media (Facebook, Instagram, Twitter, YouTube and Snapchat) and digital channels to support brand and acquisition targets.Build the Unite Students brand online, driving brand awareness and traffic to the website.Manage all influencer marketing activity, building long-term relationships with talent.Produce innovative and engaging video content in-house and with external agency, and outreaching content through appropriate online channels.Build an online community with student content producers on the Unite Students YouTube channel.Brand guardian for all digital and video content, supporting other teams appropriately. Analyse and report on all brand, content, influencer and paid social activity.Manage and optimise the content marketing budget to achieve ROI on all activity and support with all marketing campaigns.

Unite Students is a FTSE250 company, providing a home to more than 50,000 students. As the leading student accommodation provider in the UK, Unite Students offer modern, safe, secure, all inclusive rooms to students in the best locations.Responsibilities & skills:- Supporting all marketing campaigns across digital marketing channels, and seeking new acquisition opportunities: PPC, SEO, paid social, email and display advertising- Managing and implementing all paid and organic social media marketing activity, and optimising content to encourage engagement across all social media channels- Optimising PPC accounts and campaigns, to drive bookings and ROI- SEO: ensuring all digital content is fully optimised for organic search; encouraging new search opportunities; managing all property listings- Supporting with email marketing campaigns to deliver engaging customer communications- Building HTML templates, copywriting and using Photoshop to produce imagery to support email marketing - Producing search optimised copy for web, email and social media- Planning and implementing engaging content led landing pages, to provide useful information in order to drive bookings and offer support- Supporting local marketing digital activity with university and SU partnerships, through creative collateral and copywriting for all digital channels- Planning and implementing content outreach through new digital marketing opportunities- Research and analysis with focus groups and user testing- Managing finances and budgets for the team, and adhering to strict budgets

www.shessolucy.com is a healthy lifestyle and beauty blog with up to 4,000-5,000 views per month.I manage the social media, marketing and PR for the website, promoting content across social media channels such as Twitter, Instagram, Pinterest and more. Worked with brands such as Dove, Gillette; BalanceMe Beauty; local businesses within Bath and have also worked with various bloggers too. Community Champion for Clean Eating on the Yumbles website, creating regular, original content. I have developed strong knowledge of SEO; social media strategies; marketing; PR; copywriting; photography; videography; data analysis; content creation; amongst other skills. Experience with Google Analytics; CMS management; Hootsuite; Twitter; Instagram; YouTube; Pinterest; Blogger & Wordpress; HTML; and Adobe Photoshop.

Day to day role includes: leading the Home & Ambient department; prioritisation; providing excellent customer service; visual merchandising; product knowledge; data analysis; sales & marketing strategies; communication; optimising sales; stock management; developing potential talent; maintaining excellent business standards.