Lucy Colgrave Email and Phone Number
Working remotely as founder and consultant at L V M Colgrave Consulting across multiple business functions, specialising in growth, strategy, marketing, brand, customer communications, social media, and commercials. Launched fintech start-up Yonda with an awesome team. Our mission is to help Kiwis improve their financial health and live their best financial lives. Through our free financial super app, Yonda will provide customers with a bespoke, personalised roadmap to improve their financial health for a brighter financial future. Join our Yonda journey: https://yonda.nz/. Founder and CEO at Eartha, a brand committed to helping the world find its calm and save its planet. We have big dreams to be an eco-Amazon brand/marketplace the coolest products and a community of Earthans taking the right actions within their learning, shopping and wellbeing. We should be able to shop for environmentally friendly options, without compromising on style, price and substance. Started at financial services company Save My Bacon, Christchurch New Zealand, in December 2019. Promoted to Programme & Marketing Manager within first 3 months, helping to drive the business and brand forwards with energy and positivity. SMB are committed to revolutionising lending through advanced technology and amazing, reliable, friendly customer service. We are reducing the cost of credit for all financially responsible Kiwis. Previously worked at Blue Vanilla fashion brand in London, as Head of E-commerce Growth & Digital Marketing. Blue Vanilla is a successful label in many stores throughout the UK under big name retailers. We furthered Blue Vanilla’s success by strengthening the brand proposition, improving the e-commerce platform and implementing exciting ideas to optimise customer journey, experience and satisfaction. We also strived to make our processes more sustainable.Prior to this worked at THG (The Hut Group) developing a multi-million dollar clothing category within sportswear brand Myprotein from a few basic t-shirts. Commercially, data-driven roles working across multiple internal and external teams to deliver results.
L V M Colgrave
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Founder And Consultant - Growth, Marketing, Business, Brand, Project ManagementL V M ColgraveUnited Kingdom
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Founder & Consultant - Growth, Marketing, Business, Brand, Project ManagementL V M Colgrave Jan 2023 - PresentWorking remotely as a business strategy, marketing, digital marketing, growth marketing, and brand consultant. Looking for help getting your idea off the ground? Need help to optimise your business? Want to grow rapidly whilst meeting ROI targets? Get in touch!
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Head Of GrowthYonda Oct 2021 - PresentChristchurch, Canterbury, NzYonda is New Zealand's coolest new FinTech app. Through our partnership with global credit bureau leader Equifax, we will offer Kiwis their FREE credit score, and a personalised roadmap to better credit. We want to empower Kiwis to understand the financial world, how their score defines their financial live, and how to use it to achieve their money goals. -
Project LeadYonda Sep 2020 - Feb 2022Christchurch, Canterbury, NzBringing the Yonda world to life. To give Kiwis better credit for life and path to a better financial future. Multi-functional role within the Fintech, start-up space in New Zealand. With our partner Equifax we are developing a financial services app that will make understanding your credit score and achieving your financial goals fun.
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Founder & Chief Eartha OfficerEartha Jun 2021 - PresentChristchurch, Burwood, NzBringing calm in a chaotic world to peoples learning, shopping and wellbeing 🌱 Sustainability isn’t just a word - it’s a mindset. 🧠 🤯 A commitment to mind, body and eco-friendly living. Join our mission to bring calm to a chaotic world. There is calmness in making the right choices, taking action and being optimistic. -
Programme Manager & Marketing ManagerSave My Bacon Ltd Feb 2020 - Feb 2023Christchurch, Canterbury, NzWorking to develop Programme Management & Project Management within SMB. Providing positive project management leadership and delivery for all cross organisation projects. Responsible for designing, coordinating, improving and communicating internal & external programmes for SMB. Working closely with the management team, across multiple departments, company wide to deliver projects that drive our strategic vision forwards. -
Marketing SpecialistSave My Bacon Ltd Dec 2019 - Feb 2020Christchurch, Canterbury, NzNew role of Marketing Specialist with Save My Bacon Ltd. Exciting time for the team as we strengthen our branding, and focus on new ideas to launch across all our marketing channels.
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Head Of E-Commerce Growth & Digital MarketingBlue Vanilla Clothing Limited Aug 2018 - Aug 2019London, London, GbHead of E-com Growth & Digital Marketing, at Blue Vanilla fashion in London; a successful label in many UK stores under big retailers. We strengthened the brand proposition, improved e-com platforms & implemented exciting ideas to optimise customer journey & satisfaction. Responsibilities & Achievements:• Online P&L – forcast targets with directors for sales, profit, marketing spend.• Managed online team – optimised structure & individual performance to improve team attitude & output in creative, marketing, merchandising, customer services & warehousing.• Managed digital agencies & partners – across all marketing channels inc. PPC, Organic, Affiliates, Social, Lead Gen, PR & UX agencies.• Brand Guidelines – analysed customer profile, behaviours, product range & company goals for target audience; improved brand awareness within team.• Achieved high YoY growth – created interesting campaigns for new product, key dates, & managed an exciting trading planner to keep customers engaged. Achieved +22% growth over Black Friday period with early bird messaging & free-gift incentive to improve CVR%. • Full website migration – bluevanilla.com & novaoflondon.com to Shopify Plus. Used data to influence changes. Blue Vanilla bounce rate dropped from +70% to under 40% & an increase in CVR% by 30%.• Restructured marketing budget – reduced spend & improved profitability significantly. Full analysis of spend, reduced digital partners from 7 to 3, optimised relationships with partners & consolidated spend into new features.• Recruited new team members – improved output for wider business; customer services performance achieved excellent on newly introduced Trustpilot. Managed process from creating roles, advertising, interviewing; identified best candidates & secured them. • Warehouse logistics migration – from London to automated Logistics Company; improved our customer service, delivery options, profitability & wellbeing of team. Reduced packaging usage by removing labels. -
Head Of TradingThe Hut Group May 2018 - Aug 2018Manchester, GbDeveloped a new team within the Sportswear Category of Myprotein. • Present strategies to continue our successful mission to expand our Sportswear offering. • Manage trading and marketing plans to drive revenue and hit targets.• Improve communications and efficiency of our team to achieve.• Work closely with all teams across the business to intertwine strategies to increase yearly growth. -
Senior Category ManagerThe Hut Group Dec 2017 - May 2018Manchester, Gb• Responsibility for category sales – ambitious targets required effective decision making under high pressure. Agile approach to trading and marketing planners, that is both reactive and forward thinking. • Improving efficiency of processes – optimising inefficient processes across all teams. • Sales forecasting – inputting into daily, monthly, yearly sales forecasting based on scheduled trading/marketing activity. • Commercial and data analysis – for results driven proactive decision making; utilising reports, Google Analytics and SQL to make informed strategic decision.• Channel marketing – stressing the importance of continuous customer acquisition, differentiating between new and returning customer strategies. YTD we maintain a 50% YoY uplift in new customers via multi-channel strategies: o PPC – good understanding of paid media channel; importance of shopping optimisation, key word expansion, social and display ads. Exploring strategies to acquire new customers through prospecting, re-targeting and sequencing trials. Reduced dependency on PPC by ~10% by growing other channels.o SEO – optimisation of site content, from product pages to blog articles to improve ranking for key words. Understand importance of meta-data improvements, PR/blogger outreach, and site maintenance to keep improving quality scores. o CRM – ensuring we maintain an active database, targeting customers with relevant content through email and paid media. Investigating strategies to improve customer retention.o Social – new customer acquisition and gateway to new audiences.o Affiliate – understanding how voucher sites and content affiliates can work alongside site trading to increase traffic and revenue.
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Category ManagerThe Hut Group Jul 2015 - Dec 2017Manchester, GbCreating and expanding the Sportswear Category at Myprotein. Since starting I increased monthly revenue ten fold. Skills:• Project management of extensive project teams • Commercial and data analysis for results driven proactive decision making• Product lifespan management working with D&D teams and Buying teams• Stock management – quality trading skills, working to forecasts and moving stock to meet targets• Maintaining strong relationships across all divisions in a fast paced dynamic working environments
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BartenderDurham University Sep 2013 - Jul 2015Durham, England, GbBartender at university college bar; highly competitive position. Responsibilities:• Maintaining good customer service that is quick and efficient during extremely busy shifts• Serving alcohol to young people requires confidence to decline in certain situations -
WaitressThwaites Inns Of Character Jun 2011 - Aug 2014Working up to 45 hours a week as a waitress/bartender in a Thwaites Character Inn; a very busy pub/hotel in the heart of the Yorkshire Dales. Responsibilities:• Managing the Restaurant with 100+ covers, taking orders and ensuring everything runs smoothly• Running reception; answering the phone, taking reservations and bookings• Working alone on the bar and being able to cope when busy• Inducting and mentoring new starters
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Developtment/Qc Laboratory Work ExperienceDechra Pharmaceuticals Plc Jun 2014 - Jul 2014Northwich, Cheshire,, GbWorking within Development/Quality Control laboratories. Entrusted to carry out important experiments on microbe samples from working areas and on upcoming drugs.
Lucy Colgrave Skills
Lucy Colgrave Education Details
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Durham UniversityGeneral -
Skipton Girls' High School
Frequently Asked Questions about Lucy Colgrave
What company does Lucy Colgrave work for?
Lucy Colgrave works for L V M Colgrave
What is Lucy Colgrave's role at the current company?
Lucy Colgrave's current role is Founder and Consultant - Growth, Marketing, Business, Brand, Project Management.
What schools did Lucy Colgrave attend?
Lucy Colgrave attended Durham University, Skipton Girls' High School.
What skills is Lucy Colgrave known for?
Lucy Colgrave has skills like Presentation Skills, E Commerce, Social Media, Sales, Trade Shows, Event Planning, Brand Awareness, Communication, Mentoring, Digital Marketing, Content Writer, Web Content Writing.
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