Lucy Diaz Email and Phone Number

Desarrollo Comercial-New Business- Desarrollo Estratégico- Seguimiento de KPI’s / análisis y negociación de marcas como: Laboratorios Boiron, Quoabit, Arquia, Laboratorios Pfizer, Academias Adams, Importaco, Cabildo de Tenerife , Papa John’s, Gobierno del Salvador….

Desarrollo Comercial-New Business- Colaboración y Asesoramiento Estratégico, realización de Estrategias Offline-Online- Implementación de campañas tanto ON-OFF - seguimiento de KPI’s de marcas como 888 Sport, Colegio Los Sauces, Infoempleo, Saludabit, Neolife…

Description: Responsible for the buying, planning, follow-up, execution, client relations and presentations, and delivering of results for (inter)national media plans in the Finance, Insurance, Beauty and Home industries. Achieved a 25% improvement in negotiations and an improvement of 15% vs. objective revenue. Clients managed: AXA Seguros, Grupo Pikolin, BPI, Hermés, Line, AECC, Accor, Deoleo, Ubisoft.

Description: Responsible for the online and offline end-to-end media strategy, marketing & advertising KPIs and maximization of Brand Awareness for several accounts. Launched Proximia, a local agency network, a pioneer project in the advertising industry focusing international media know how and tools to the local market. Clients managed: Diageo, Grupo Prisa, Barclays, Pikolin, Reale, Hermés, BPI, MSD, Adeslas.

Core team member of the project team responsible for the launch of the first media center in Mexico, which became market leader within a year achieving to reduce advertising investments by 20-30% for our customers due to negotiation capacity. Instituted purchase on CPR basis in Mexico which did not exist yet.Clients managed: Nestlé, L’Oreal, BDF, Bancomer, and Telmex

Responsible for competitor analysis, customer analytics and media planning. Most client meetings in English. Promoted within 2 months of joining the company due to exceptional performance. Clients managed: P&G, Goodyear, and Gatorade.

Responsible for all communication between the client and the different departments working on their campaigns (e.g. Creativity, Media, Admin etc.).Clients managed: Dormimundo and Milo