Lucy Dodd Email & Phone Number

Southampton, Gb

United Kingdom

Southsea, England, United Kingdom

Successfully planned and managed a luxury product press event, boosting web traffic by 221% and sales by 170%.Increased social media engagement from <2% to 3.3% through strategic content. Utilised Linktree to achieve a 1.12% visitor conversion rate and £1,818.50 in social media-driven sales in <10 months.Implemented reactive strategies to improve underperforming products, achieving an 81% increase in sales and a 105% increase in page visits.Planned and executed email campaigns with consistently high B2B open rates (70%) and B2C open rates (50.57%).Enhanced website performance through SEO and content, reducing homepage bounce rates from 2.16% to 1.5%.Led rebranding efforts, created new brand guidelines with a refined tone of voice and enhanced brand visuals to target a medical professional audience.Developed 15 product sub-brands for B2B use, improving product identification and recall amongst CellDerma providers - crucial for new accounts.Art-directed photo and video shoots; project managed 31 training videos and designed a 170-page training manual to enrich product knowledge and support B2B2C sales.

Southsea, England, United Kingdom

London, England, United Kingdom

Responsible for liaising with 5,000 social housing residents across London and the south-east. Cultivated and nurtured resident and client relationships during extensive and disruptive fire safety works.Effectively managed 10 direct reports weekly and ensured optimised schedules were distributed on time to maintain output and meet strict project timelines.Designed and maintained highly organised and detailed project tracking spreadsheets, allowing for seamless communication and coordination between all stakeholders.

London, United Kingdom

Developed event concepts and campaigns for Samsung, Virgin, TalkTalk, WWF and WaterAid.Contributed to compelling pitch decks that effectively conveyed ideas to clients while adhering to strict budgetary constraints.Supported the agency gain industry recognition through nominations from publications such as The Drum, FMBE, and Campaign for our impactful activations.Contributed to a successful 5-stop UK tour for WWF, resulting in press impressions of 15,310,900 helping to establish the agency as an innovative and reliable partner.

London

While working on our key account with Samsung, I delivered innovative B2B channel marketing solutions and UK retail strategies. My primary projects included designing impactful roadshow stands for product launches and creating branded sales incentives for major UK mobile operators. Known for my conceptual illustration skills, my work was frequently featured in pitches and client communications. Additionally, my branding expertise secured several pitches, significantly contributing to Samsung’s new incentive business.

Bristol, United Kingdom

During my 2 month internship, I assisted the design team on a number of Fast Market Consumer Goods (FMCG) projects for clients such as Coca-Cola, Unilever, Nestle and P&G. Throughout my 8 weeks, I developed a wide variety of skills in product photo retouching, branding, packaging and POS strategy.

Mini Mba, Marketing

A CPD accredited, MBA standard course.

Ba (Hons), Visual Communication (Graphic Communication), 1St Class