• Develop global and local marketing campaigns, partnerships, and media planning.• Analyse marketing insights and KPI measurements to drive strategic decisions for brand strategy.• Collaborate cross-functionally to ensure successful delivery of marketing initiatives and experiential events throughout the year.• Current focus on brand partnerships and product marketing. • Responsible for the team managing Spotify's brand presence off platform in UK+IE.

• Led consumer marketing initiatives to define Spotify as central to culture in the UK.• Developed growth marketing strategies to find new audiences and drive user engagement.• Implemented data-driven storytelling campaigns to drive consumer awareness and preference.• Delivered a number of award-winning campaigns and initiatives to drive innovation and growth across the business.

Official Advisor volunteering my time for The Good Intro, a pro bono matching platform that connects top marketing, creative, and strategic advisors with high-impact nonprofits and world-changing ventures. Proudly created and run by The Good Works.