Lucy Ellis Email & Phone Number

Kirkland, Wa, Us

Remote

• Plan and execute integrated Buyer base email, direct mail, sales plays and event campaign execution, marketability strategies and report KPI results.• Business Intelligence research and analysis of KPI data from across internal and external sources to identify US Federal market trends and potentials, competitive forces, penetration strategies, user biases and preferences.• Sales Plays leader setting plans and execute strategic marketing campaigns for the Federal segment.• Create and maintain Power BI dashboards for channel, and distribution partners, competitive insights, lead ops and historical revenues.

Greater Seattle Area

• Created Rebranding strategy and execution for this grown agency. • Developed new logo, branding guidelines, messaging strategy and collateral templates for all things donor, volunteer and employee facing.• Served as the primary marketing content creator.• Created all content to support multi-million endowment program.

Remote

• Project Manager for startup remodeling contractor.• Assisted on job sites

Bellevue, Washington

• Create and deliver all sales and co-marketing objectives, plans, and execution of programs for the channel.• Develop messaging, enablement materials, documentation and content that support co-marketing and partner sales channels.• Manage end-to-end process for creation of all sales and channel - campaigns in a box, video assets, onboarding, product demonstrations, all trade-show content (end to end), demos, and specialized new sales hire trainings.• Analyze sales data for trends, opportunities for ROI and best practice sharing for QBRs with executives and sales.• Drive regular communications to drive strategic partner alignment, educate partners as well as partner ecosystems.• Created Linked In showcase page HPE Engage&Grow growing followings to 50,000.• Collaborated with subject matter experts to create high-value compelling storytelling - case studies, webinars, blogs, tutorials, infographics, demos, and videos.• Manage and lead all channel paid media strategy and execution.

Bellevue, Washington, United States

• Own P&L for Americas HPE SMB category growing by 115%.• Created sales analysis, recommendations, and QBR presentations from data extracts from Salesforce and Siebel databases.• Create content (video, trainings, collateral, campaigns, and social media) and lead HPE’s presence at partner and third-party physical and virtual events, sessions, workshops, and trainings.• Manage all budgets and joint Market Development Funds with Intel, Microsoft, AMD and third-party options teams to ensure investments achieve expected ROI.• Earn the trust of leading partners and influence senior leaders internally and within our partner ecosystem to pursue opportunities that meet both companies' objectives.• Work with channel teams on special co-selling projects including paid and social media.

Bellevue, Wa

• Maintained product roadmap in conjunction with Product Management.• Managed all aspects of Portfolio Marketing Prioritization, Portfolio Market Segment, GTM Strategy/Execution Launch planning, Campaign Planning, Launch/Announcements.• Owned WW launch coordination and marketing communications with all geographical sales teams.• Special projects included Global Research project for Gen10 servers leading focus groups, IDIS and Quantitative research.

Industry Standard Servers & Software At

• Managed portfolio of HP ProLiant Smart Storage software offerings growing software portfolio by 164% year over year.• Collected security subject matter experts from field, channel, customer, and engineering to provide product improvements.• Created videos, social media, and newsletters to improve awareness utilizing MDF funds• Special projects included web enhancements, Pricing PoD, and GTM efforts for the launch of the ProLiant MicroServer Gen8.

Bellevue, Washington, United States

• WW Sales lead for P&L resale of Microsoft Windows Server OEM license offerings on HP ProLiant servers via MRI, Product Plan of Records and Roadmaps, negotiating all MDF and contracts with Microsoft.• Managed worldwide multi-million funds with intensive tracking for funds reimbursements.• Utilized business analytics to pinpoint countries with high ROl usage of MDF to implement as best practices.• Coordinated with subject matter experts at HP and Microsoft.• Presented to executive committees at both HP and Microsoft.• Created HP / Microsoft Coffee Coaching social media sites and grew to 80,000 followers. Released over 850 videos.• Create Go-to-Markets for the launch and sell of all HP Windows Server offerings with core deliverables including the following: collateral, case studies, websites, white papers, videos, webcasts and SoMe• Contract negotiations, review and execution on every product family with Microsoft on an annual basis• Manage MDF and JMA funds allocations and audit-able records and materials • Train and manage 5 team members in the following business areas: new product introduction, sales and inventory reporting, industry reporting, competitive analysis, marketing communications, and collateral creation for WW usage as well audit reporting • Manage and create a Channel Social media program to increase training and product awareness called “HP Microsoft Coffee Coaching program” a community of over 66k members available in several assets: Blog, YouTube, Facebook, Twitter, Linked in. • Manage event involvement for HP at several Channel SMB focused activities• Create Channel Roadshow with Microsoft Value Partners – SMB MVP Community Roadshow to train partners on new products from both companies reaching over 3,000 channel partners. Program Piloted in US focused “S” reseller activities: SMB Intel Microsoft Roadshow and HTG Peer Group SBS Evangelist program.

• Launch 3 new product families (Internet Security Server 2007, Small Business Server 2008 and Windows Essential Business Server 2008) with WW deliverables including a three-way Microsoft, HP and AMD IT Makeover Contest. Gained recognition in press, executive staffs at all three firms, and reseller community.• Developed creative strategy and managed SMB Nation, SMB Summit, Microsoft Worldwide Partner Conference participation for dominate presence for HP. Utilized events to gather focus group and reseller research.• Negotiated and leveraged partner funding for creation of training, sales collateral and case studies to position HP ProLiant as best in class solution for SMB market.

• Investigate market opportunity and alliance partnerships to provide strategy and implementation for support of specialty OSes such as Debian, Ubuntu, Asianux, Oracle Enterprise Linux, Novell NetWare, Solaris, as well as SCO.• Created a process to review and manage specialty OS requests along with financial justification for business impact • Managed product presence at several key events – Brainshare, SCO Forum, and other local user groups

Bellevue, Washington, United States

• Managed cross divisional team in the platinum sponsorship launch of Microsoft SQL Server 2005 on HP Server Product families for HP ownership of the event and provide content for content for usage at all 120 worldwide events. (brochures, white papers, flash demonstrations, battle cards and customer facing presentations)• Lead SQL PASS events and Roadshow as well as lead research projects that have been set as a standard to understand HP market share of this line of business application• Managed ASPIRE budgets for the FLP program funds of over $20M with quarterly executive review and results on investments

Bellevue, Wa

• Created an exclusive Compaq and Microsoft Extranet system to track and process WW budgets to regions with accuracy, ROI reporting and audit• Managed personnel to distribute funds and collect proof of execution on the Annual budgets for the FLP Alliance between Compaq and Microsoft. Provided global communication and training to all regions for program

Bonney Lake, Wa

• Managed exclusive partner presence for the Windows Server 2000 launch season - keynotes, booth, RDP hands on training events, along with exclusive white papers, case studies and Tech notes.• Managed all loaner Compaq server equipment pool to Microsoft development labs, tradeshows and technical assessment (beta) programs with creation of MOU process and return on Compaq investment commitments from Microsoft

Bellevue, Wa

• Identification and assessment of $5M of on campus loaner equipment from Compaq.• Created process for cataloging loaner versus Microsoft assets. Worked with Compaq Microsoft sales teams to balance loan pool against business opportunities

Houston, Texas Area

• Product Manager for Compaq Insight Manager for HP OpenView and IBM TME 10 NetView software• Data Manger for configuration rules and exceptions for the design of Compaq Counselor (server configuration tool) and Rack Builder.

Houston, Texas Area

• Sold desktops, laptops and accessories to catalog customers.• Maintained over 100% of sales quota while providing peer sales training

Houston, Texas Area And Dallas, Texas Area

• Sold mailing, weighing and shipping systems to Fortune 500 customers and new prospects.• Maintained over 100% of sales quote during entire tenure.• Provided postal and shipping consultation to optimize customers’ efficiency and lower costs of business.• Provided training and ensured delivery of all equipment.

Certificate In, Non-Profit/Public/Organizational Management

Mba, Business

B.A., Communications

Bs, Advertising