Lucy Evans Email & Phone Number

Leeds, England, United Kingdom

Alongside the business owners I oversee and drive the growth of the agency. This includes planning and executing strategies that help to increase brand awareness, attract new customers, and retain existing ones. As Head of Marketing I am responsible for identifying and monitoring key performance metrics, in order to optimise marketing efforts and drive growth. Working cross-functionally to align marketing efforts with broader business goals.

Leeds, England, United Kingdom

Led a team in order to drive client growth through cutting edge digital strategies and exceptional service delivery. Always putting the client at the forefront of decisions whilst ensuring commercial targets were not just met but exceeded.

Leeds, United Kingdom

As part of the senior management team, I was responsible for the development and management of the strategic marketing plan, including comprehensive planning, KPI goals, budget management, execution, and ROI tracking. I managed a team of marketing professionals focused on executing integrated marketing campaigns aimed at driving awareness and footfall.

Leeds, United Kingdom

Reporting directly to the Managing Director, I led a team of account handlers in providing strategic support across a range of B2B and B2C clients to deliver integrated marketing campaigns and creative-led solutions. Clients included Great Lengths, Cloud Nine, Ideal Boilers, Melitta Coffee Solutions, Howarth Timber and PWS working across a variety of marketing disciplines, including brand and creative development, retail, digital, website development and direct response.

I headed up a team of account handlers, to provide strategic support for some of the agency’s key accounts. I delivered integrated marketing campaigns and strategic plans for Parkdean Holidays, Regional Cottages, La Redoute, NSPCC and Marie Curie Cancer Care across a variety of marketing disciplines.

Wakefield, United Kingdom

Developed the strategic marketing strategies and operational marketing plans, delivering targeted integrated marketing campaigns to support a network of 300 stores across the UK to drive growth, as well as supporting the new store opening plans and events. Responsible for internal communications across two head offices and the UK store network.

Managed the strategic development and implementation of all offline and online acquisition and retention marketing activities across the Witt International and the Oli company brands.