- Responsible for planning, delivery and execution of PR & partnerships - Accelerating business performance by driving volume sales and strategic partnerships- Raising brand awareness, affinity and revenue through marketing/product partnerships and collaborations- Working cross-functionally with marketing, customer experience and leadership team- Reporting into CMO

- Heading up all PR, marketing and communications for Dr John Tsagaris, pioneer of Beauty Acupuncture & luxury skincare brand, SkinPointEight.- Overseeing all activity in The John Tsagaris Clinic and Harrods Wellness Clinic- Brand strategy & management - New product & clinic launches - Branding, positioning & development - Influencer marketing - Partnerships lead- Overseeing digital marketing and social media teams

- Managing UK & Ireland Press & Marketing initiatives for GLOSSYBOX - Project, event and campaign strategy, planning and management - Brand liaison, partnerships and collaborations- Media Relations (product placement, news story generation, feature placement, profiling)- Copy generation for all marketing emails- Budget management- Celebrity & VIP outreach - Extensive digital awareness across social platforms - Strong media relations with key Press, Bloggers and Influencers

- Heading up Beauty Press team- Working closely with the Beauty Buying team to ensure a comprehensive understanding of the annual beauty launch calendar and key launches - Working closely with brands to ensure comprehensive support for the launch of new products and ranges- Media Relations (product placement, news story generation and feature placement)- Working with the Senior Press Officer: Fashion to maintain the departments PR & Events Calendar- Management of the Press Officer: Beauty - Working closely with E-Commerce & Publishing Teams to ensure full PR support for any relevant content - Creating a PR calendar of activity that supports Marketing and Online initiatives- Reporting into the Press Manager - Project planning and management - Supporting regional stores, helping to compile and implement seasonal press plans alongside in-store promotional activity and events.

Responsible for: Key account liaison for Beauty and Lifestyle accounts including: W Hotel Chain (South Beach), feelunique.com (leading beauty e-tailer) Spa at Bluebird (Spa), Shop at Bluebird (luxury boutique store) and Umberto Giannini (hair care brand)Strong media contacts with Beauty and Lifestyle Editors and WritersDay to day I was responsible for all client-facing accounts Responsible for the generation of all Press releases and Reports (Monthly & Weekly) Management of stockOrganising and managing Press DaysCreating and seeing through Projects, Partnerships and Events (Melissa Odabash partnership with W South Beach, Bluebird Fashion Week events, feelunique.com exclusive product creation, Ultimate Celebrity campaign for feelunique.com, Miami Swim Week Fashion Show)Social Media savvyInvolved in brainstorming sessions for generation of news stories and creative campaigns