Lucy Green Email and Phone Number
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Experienced Marketing Director within the events, publishing and media industries.
Ma Exhibitions
View- Website:
- markallengroup.com
- Employees:
- 465
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Senior Marketing Manager - EducationMa ExhibitionsWeybridge, Gb
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Marketing ConsultantMa Exhibitions Nov 2021 - Present -
Marketing DirectorAlpha Events Mar 2018 - Sep 2021London, United KingdomAlpha Events is a new division of the largest independent conference organiser in the world, PLS - owners of IQPC and WBR. Together they run hundreds of events per year across the globe in most industry sectors.Alpha Events is based in London and focuses on exhibitions and events all over the world. Our aim is to manage the best events in the world in our chosen sectors, with real attention to detail and constant care that every stakeholder gains real value from attending.With 50 world-class speakers from leading asset management companies, academia and technology providers, Artificial Intelligence and Data Science is the event for senior management from hedge funds and investment banks to discover how to ‘raise the bar’ in terms of technology. Attending this two day event is critical to benchmark your business and create a winning strategy.https://www.aidatatrading.com/ -
Marketing ManagerTouchpoint Live Media Sep 2017 - Apr 2018London, United Kingdom• Creation and implementation of marketing plans for the National Pet Show at the NEC and 3 DogFests (outdoor festival for dogs).• Responsible for management of external agencies including PR, social media and media buying• Website development and digital marketing strategies• Event management (ticketing, photography, press, problem solving)• Content creation, sourcing and writing editorial content.• Budget and team management
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Marketing Manager - Ea ProjectReed Exhibitions Jan 2015 - Oct 2015Richmond Upon Thames, LondonHaving worked at Reed Exhibitions in 2011 I was asked to return to work on a special project involving the introduction of email marketing automation. I consulted on transitioning the business over to the new software and prepared their marketing teams for the change, both technically and culturally. Working across many different areas of the business from board level to marketing assistants. -
Marketing ManagerFuture Plc Mar 2011 - Aug 2013Bath, United Kingdom• Marketing strategy: planning and implementation of a complete marketing strategy for the International Licensing department.• Social media strategy: creating and maintaining Twitter, Facebook and LinkedIn.• Event planning including the annual licensing conference. -
Marketing Manager - The London Book FairReed Exhibitions May 2009 - Mar 2011• Complete re-branding of The London Book Fair including redesign of all marketing collateral, website and signage.• Marketing strategy: creation of a tailor made marketing and PR plan based on the results from the previous show and changes in the industry.• Website strategy: complete redesign of the website and new content strategy.• Social Media: planning and implementation of a social media strategy.• Partnerships: Establishing and maintaining partnerships with key brands like Harper Collins, The British Council and The Bookseller.• Management of the marketing team, PR agency, design agency and complete control of the £300K+ budget.
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Marketing ManagerBmj Mar 2008 - May 2009Marketing Manager BMJ Awards – Freelance Contract• Marketing strategy and event planning for the inaugural BMJ Group Awards including production of marketing collateral, website content management, direct marketing, advertising and management of the nomination and judging process.• Creating and implementing marketing campaigns to increase subscriptions to the BMJ.• Media buying: Negotiating advertising rates and managing advertising campaigns.• The BMJ Awards were a great success and valuable brand extension and are now held every year. -
Senior Marketing ExecutiveEmap Nov 2005 - Mar 2008Media and RetailDirect Marketing strategy: Plan and implement marketing for each event including data selection, email marketing and post campaign analysis.Marketing material: Managing the production of marketing material from design through to print. Managing and sourcing new suppliers, including negotiating rates and service level agreements.Analysis of marketing campaigns: Data analysis and report writing.Budget management: responsible for managing a yearly budget of approximately £300,000.Continually achieving event attendance above and beyond targets.Managing a Marketing Assistant -
International Marketing ExecutiveEuromoney Institutional Investor May 2004 - May 2005Marketing strategy: Planning and implementing the marketing strategy. Distribution channels used were direct mailings, targeted emails, telemarketing and networking.Research & development: Responsible for the development and segmentation of the company's database in order to produce targeted marketing materials. Reduced returns by 20%. Event planning: Attended and assisted with the organization of 21 large-scale corporate events. Writing and managing the production of marketing material, planning and executing direct mailings and marketing emails. -
Marketing Communications Executive & Website ManagerZurich Insurance Company Ltd Jun 2002 - May 2004Managed the content and development of two Zurich websites. Focused on consistently updating and improving the sites to ensure our target audiences' communications needs were met.Introduced a website training programme which improved performance and reduced editorial time.Project managed adhoc communications. This involved researching content, proof reading, editing and designing the look and feel of the communication, often to very tight deadlines. Developed an email database that reduced mailing costs and improved communication.
Lucy Green Skills
Lucy Green Education Details
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Ba Hons Marketing Communications -
The Blue School -
University Of Cambridge InternationalManagement
Frequently Asked Questions about Lucy Green
What company does Lucy Green work for?
Lucy Green works for Ma Exhibitions
What is Lucy Green's role at the current company?
Lucy Green's current role is Senior Marketing Manager - Education.
What is Lucy Green's email address?
Lucy Green's email address is lu****@****int.com
What is Lucy Green's direct phone number?
Lucy Green's direct phone number is +164686*****
What schools did Lucy Green attend?
Lucy Green attended Wine & Spirit Education Trust, University Of Greenwich, The Blue School, University Of Cambridge International.
What skills is Lucy Green known for?
Lucy Green has skills like Marketing, Email Marketing, Marketing Communications, Marketing Strategy, Social Media, Direct Marketing, Advertising, Marketing Event Planning, Social Media Marketing.
Who are Lucy Green's colleagues?
Lucy Green's colleagues are Matt Tilt, Janet P., Sarah Kirkup, Jessica Nobbs, Andy Iafrati, Chris Bennett, Gemma Balmford.
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