Lucy Jack Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Promoted to lead the Small Business Marketing team

Sydney, New South Wales, Australia

Leading the 1:1 Small Business growth marketing strategy and team

Leading the end-to-end e-commerce and digital strategy to grow and retain the existing customer base. Delivering highly targeted and personalised campaigns through real time messaging, data and insights and end-to-end customer journey experience and optimisation. Leading a cross functional team in agile, across digital, content, VD and UX.

Sydney, New South Wales, Australia

Promoted to lead the Whole of Customer base management strategy, design and execution, through developing campaigns using big data and propensity models, along with test and learn objectives to grow the average services per customer.Leading a cross functional team in agile, across marketing, product, commercial, big data and analytics

Sydney, Australia

Leading a team of Senior Marketing Specialists, to drive best in-market CRM and Digital performance programs to one of Australia's largest customer bases. Responsible for revenue, sales, growth and retention targets from the Telstra Consumer postpaid and prepaid MHH and MBB customer base.

Sydney, Australia

Promoted to lead a team of Marketing Specialists, to drive best in-market CRM programs to deliver on revenue, sales, growth and retention targets from the Telstra Business Small & Premier customer base.Lead for all Fixed & NBN products, as well as products such as Telstra Business Protect and pilot capabilities that are able to be used over broadband and.

Sydney, Australia

Strategic projects and team manager lead, for NBN Migrations for Telstra Small Business CRM marketing.

ANZ CRM marketing lead for Accor Plus loyalty programDeveloped comprehensive digital strategy for APAC and a 90 day quick win campaign strategy. Implemented new Table Plus restaurant booking app for Australia.Developed and operationalised reporting dashboards for APAC marketing campaigns.

Lifecycle Marketing lead for the development and integration of Foxtel Broadband into the Foxtel TV customer base. Develop the launch to market strategy to sell Broadband to existing customers to increase share of household and cross product depth. lead creative concept testing through qual and quant research focus groups.Responsible for a $2.3M marketing.

Promoted to lead NBN & Fixed lifecycle for consumer fixed customer base. Responsible for $1.2M marketing budget for a customer portfolio of approx. $830M (FY14) annually. Developed and managed the new migration strategy for NBN HFC Optus customers when NBN first launched in Australia.

Promoted to be responsible for leading the development and execution of customer focused churn management and recontracting strategies to the Micro (SMB) mobile base. Also led the overall communications strategy for Micro and Consumer to simplify complex DM processes and build a dynamic content eDM strategy.

Developed and responsible for management of SMB's Fixed Product retention and recontracting strategy, and execution.The key focus was to manage the ongoing churn reduction. Led the development of a lifecycle of multi-faceted direct marketing campaigns and integration across multiple sales channels. Promoted to Recontract Marketing Manager when Optus.

Developed and executed the tactical plan and schedule for campaigns to existing Optus SMB customers. Activities are aligned with the objectives of the Annual Operating Plan (AOP) ensuring customers are targeted with relevant messages and products at different touch points of their lifecycle.

Managed through-the-line campaign for 24/7 Broadband product launch: inc. TVC, advertorials, national competition, microsite, radio, press and billboards. Management of CRM retention and growth strategy, BTL acquisition strategy development and execution and website design and digital proframPIRs, reporting and analysis of the base

• Managed the execution and implementation of up to 35 complex DM campaigns per mth, inc. cross sell strategy to sign-up to Membership Rewards
• Managed campaign and channel analysis
• Assisted with complex monthly forecasting with US data team
• Budget management

Developed and implemented CRM Marketing Plan for +30 planners and all internal and external communications with staff and planners

Sydney, Australia

Sydney, Australia