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Excited by the products I work with. Appreciate the variety of my roles and the people I work with internally and externally. Been fortunate to work for Finnish and Swiss companies in Marketing, Sales and Brand Management positions. Love being active and outdoors.
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B2B Director, Marketing.PolarManchester, England, Gb -
Marketing DirectorPolar Uk Jan 2013 - PresentManage the day to day running of the Marketing Department working closely with the sales team and external agencies.Oversee retailer digital marketing campaigns, social media activity and all promotional activations.Marketing for key national accounts to achieve commercial objectives. Accounts include Amazon, Wiggle, Halfords, THG.Manage partnerships such as Vitality, Livewell by Zurich and previously Les Mills.Manage all local creative design and production including digital materials, newsletters and advertising.Marketing budget management.Responsible for event management including product launch events (UK and European Markets) ambassador/celebrity events, trade events and consumer events. Leading all PR activity, including press office media events. Work with local and Global agencies.Manage all ambassador partnerships from amateur to elite, including sports coaches and Olympic athletes, across a wide cross section of sports. Contract/Partnership Agreements, commercial terms etcManage affiliate programme in the UK.
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Marketing ManagerPolar Uk Aug 2006 - Jan 2013Managed the running of the Marketing Department. PR strategy and implementation. Managed partnerships with sports governing bodies and International Organisations including British Athletics, England Hockey, RFL, Les Mills and PGMO amongst others.Managed all external agencies.Managed all internal communications.Oversaw all creatives- pos, newsletters, digital banners..
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Brand Director - Ck And TissotSwatch Group Uk Ltd Sep 1997 - Jun 2006Biel, Berne, ChAcross this period, I held the following roles and was promoted many times.UK Brand Director for Tissot watches.UK Brand Director for cK Watches, UK Brand Director for Breguet and Glashutte Original (luxury brands.).All aspects of running the brand with full responsibility for UK sales, marketing and profitability. Included managing sales and merchandising teams and marketing department staff. Key Account Management included British Airways, World Duty Free, Goldsmiths, Ernest Jones, JLP and House of Fraser accounts amongst others. Responsibility for PR and Advertising agencies, marketing budgets and stock forecasting.The role involved very regular travel to Switzerland. Prior to these roles, I was Product Manager for Flik Flak - a children's watch range. -
Brand Manager, GiftsRoyal Doulton Limited Dec 1994 - Sep 1997Worked at Royal Doulton from 1992 - 1997.Responsible for all new product development from inception to launch. Brand Manager for Disney ranges, Beatrix Potter, Bunnykins, Brambly Hedge. Worked with licensors on product development, packaging, marketing plans and contract renewal. Responsibility for product across Retail Division, major multiples, mail order, direct response and six overseas subsidiaries. Responsible for all factory product development, pricing and marketing.
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Corporate Communications OfficerRoyal Doulton Limited Dec 1994 - Sep 1997A member of the team responsible for the day to day corporate communications across the entire Group including the Retail Division, Wholesale Division, Export Division and communications to overseas subsidiaries. The Department was responsible for all consumer enquiries, all press releases and press relations and all corporate communication. Reporting to the Corporate Communications Director.
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Sales And Marketing Assistant, Retail DivisionRoyal Doulton Limited Oct 1992 - Apr 1994Retail training for approx 12 months. Time spent in retail outlets nationwide including High Street Retail and Harrods.Managed fitting, merchandising, staffing, display and opening of three new department store concessions.
Lucy Johnson Skills
Lucy Johnson Education Details
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Cim | The Chartered Institute Of MarketingChartered Institute Of Marketing Diploma -
University Of BirminghamFrench With Italian Subsidiary
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French NationalDeug De Lettres Modernes
Frequently Asked Questions about Lucy Johnson
What company does Lucy Johnson work for?
Lucy Johnson works for Polar
What is Lucy Johnson's role at the current company?
Lucy Johnson's current role is B2B Director, Marketing..
What is Lucy Johnson's email address?
Lucy Johnson's email address is lu****@****lar.com
What is Lucy Johnson's direct phone number?
Lucy Johnson's direct phone number is +151636*****
What schools did Lucy Johnson attend?
Lucy Johnson attended Cim | The Chartered Institute Of Marketing, University Of Birmingham, French National.
What skills is Lucy Johnson known for?
Lucy Johnson has skills like Marketing, Brand Management, Public Relations, Sales, Retail, Corporate Communications, Advertising, Digital Marketing, Key Account Management, Management, Strategic Partnerships, Sales Promotion.
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