- Achieved the creation of the first spin off startup from the mother company Saludtools, Salvva (antes: TuMédico), 2023- Acclaimed Achievement (from TuMédico): : 1) Finalist of MIT Solve 2022, 2) Finalist of Global Pitch Challenge Founders Live, 2022, 3) "Más vida: Accelerando Telehealth" by UNDP Colombia, 2022, 4) "Reto Innovación Que Late" by Novartis, 2021 5) Winner of Women Entrepreneur by Great Companies, 2023- Led partnership growth initiatives and strengthened relationships as a focal point from opportunity identification through negotiation, contract management, and performance evaluation. (Customer examples: SMBs and industry leaders including Allianz, Salud Total, Droga la Rebaja, Coopidrogas, Idime and more.)- Managed overall customer health and growth by conducting regular client meetings, delivering detailed reports, maintaining constant clear communication and resolving problems promptly. Achieved a 10% monthly revenue growth in 2023.- Launched the launch of a cutting-edge telemedicine service, meticulously strategizing go-to-market tactics, conducting in-depth target population analyses, meticulously segmenting markets, nurturing sales channels, fostering key partnerships, and overseeing overall business administration. Achieved an 1.200% increase in sales, 2021 YOY and average 20% increase in monthly sales in 2022, 7X in monthly revenue 2022. - Improved the customer journey by pinpointing and eradicating pain points, elevating customer service standards, resulting in a notable enhancement in Net Promoter Score (NPS) to 82% and a remarkable satisfaction rate of 9.56/10.- Expertly executed project management, streamlined sales management operations, coupled with astute customer and market analyses, formulation of business and marketing strategies, and nurturing of key partnerships for sustainable growth and innovation.

- Conceptualised and piloted Salvva (formerly TuMédico) telemedicine service from inception to execution: encompassing service design, strategic marketing initiatives, branding endeavors, targeted customer research, and operational optimization.- Built a spin off startup, Salvva (antes: TuMédico) as a Healthtech company.

- Orchestrated the go-to-market strategy for a product launch, leveraging comprehensive price, market, and competitor analysis. Resulting in a remarkable 90% stock sell-out and successful resumption of production.- Directed the marketing strategy and its execution, spanning strategic ad purchases at conferences, regional events, and on the eCommerce website, alongside dynamic digital and multi-channel marketing campaigns. Led a proficient cross-functional and cross-regional team to ensure seamless implementation.- Established and nurtured relationships with regional vendor agencies, effectively aligning them with headquarters' strategic objectives. Proactively monitored and supported their sales and campaign endeavours, facilitating the implementation of industry best practices.

- Pioneered a digital customer retention initiative by meticulously analyzing sales data and crafting a tailored reminder campaign for enhanced customer engagement and retention.- Leveraged a successful social media influencer campaign by forging strategic partnerships with influencer agencies, effectively managing the marketing budget, and ultimately launching a brand ambassador program to amplify brand presence and reach.

- Formulated sales strategies by conducting comprehensive price and cost evaluations, as well as forecasting supply and demand dynamics to optimize market positioning.- Oversaw account management and fostered partner relationships, leading cross-functional teams to ensure seamless collaboration and alignment with organizational objectives.- Spearheaded brand marketing efforts, including the creation of impactful advertisements and the orchestration of grand galas during APAC Summits to elevate brand visibility and engagement within the region.

- Conducted sales forecasting, P&L analysis, and effectively managed KPIs and budgets, providing comprehensive reports tailored for C-level executives.- Implemented the redesign of the cost-analysis system, implementing automated data transfer processes to enhance efficiency and accuracy.- Acted as the primary negotiator for both short and long-term contracts with enterprise customers, serving as the key point of contact to ensure mutually beneficial agreements.

- Conducted a research about North Korean human rights - Implemented research for the Trafficking in Persons report, receiving a letter of recognition for exceptional performance from the Minister-Counselor for Political affairs