Lucy Kane Email and Phone Number

Leading a team of Campaign Managers to ensure successful delivery of all Consumer Marketing activity, initiatives & projects. Based on global and local objectives I work with the Marketing leadership team to develop and & manage the Consumer Marketing plans, create multi stream channel strategies that generate opportunities for Acquisition, Retention, Awareness or Brand Engagement. Drive the effectiveness and impact of Consumer Marketing across the UK Ensure a consistent and engaging presence online. Develop & renew an enhanced customer engagement programme with targeted comms by mapping out key touch points along the consumer journey. Track, monitor and assess the impact of consumer campaigns and social media activity. Budget Management Creation and delivery of campaigns that generate new names and leads. Develop engaging creatives/messages using profiling & persona mapping insights to better understand our target audiences Designed and oversaw an ambassador programme that increased our ambassador base by over 300% ( and still growing) through the leveraging of Macro influencers and segmentation. Employee Development & performance Management Goal/Objective setting

Develop and implement consumer campaigns that deliver against objectives to acquire, retain & engage consumers to Coloplast Charter.· Manage the creative agency relationship to ensure delivery of market leading creative and innovative campaigns, utilising a multi- channel approach to drive acquisition of consumers.· Responsible for the project management of Patient Engagement Plan (PEP), ensuring cross functional alignment and buy in.· Work with the consumer programmes teams in our Global office to ensure alignment with global strategies.· Working with the SalesForce.com project team to ensure is fit for purpose and can deliver on PEP objectives before implementation in 2023· Lead on the creation of the social media strategy for Coloplast Charter Coloplast UK across social channels.· Share best practice across the wider marketing department and digital activation.· Analyse and report on the success of both the acquisition activity and the impact on retention across all three business areas in Chronic Care.

Manage key communication projects and bring focus to improve areas of awareness, engagement and lead generation. Work to reduce spend efficiencies at country level and streamlining processes. Coach and mentor for Country Marketing Co-ordinators. • Responsible for annual $1.M budget for regional marketing communications across 17 countries. • Develop communication strategies for DEKALB brand at regional level, across multi crops. • Responsible for taking central marketing strategy and operationalizing into local marketing campaigns across North European region. • Implemented and led change management across the country marketing functions during transition to a centralised business model. • Track, monitored and assess the impact of country communication plans using measured KPIs and analytics • Reduced media budget for biggest country in region, by 30%, by reinvesting across a wider channel mix. Used this as evidence to move remaining countries to the same strategy, driving change. • Transformed social media presence and engagement in key country through targeted strategy to a best in class example and used this to build buy in and influence other countries to adopt. • Designed, and developed digital training course working with an external partner and delivered to the country marketing team (train the trainer approach), subsequently rolled out into the New Co to help drive change in marketing approach and thinking.

• Activation Lead for 2017/ 2018, 2019 European DEKALB (OilSeed ) 2018/2019 European DEKALB Silage campaign.• Creation and execution of European integrated brand campaign and content strategy.• Concept brief, agencies coordination, budget management, evaluation, implementation).• Key member of team for customer centricty project group – (Semenis Vegetables)– group was created to bring recommendation on how we can become more customer centric, what is the journey of a customer experience and how can we improve it, This was rolled out over 5 sites across the Netherlands.• Silage Category Team Member – Working group who are responsible for brand strategy, product positioning and sales promotion across European silage portfolio.• Independently developed training on testimonial capture for EME team.

Monsanto DEKALB: North West’s seed business delivering marketing strategies to support the implementation of tactical plans. Led the planning and implementation of DEKALB’s marketing strategy delivering promotional plans, and effective channel management. • Planned and executed multi-channel marketing campaign on and offline to drive brand awareness. • Created digital strategy for the NW using the UK as the anchor country and taking the best practices into the Nordics and Baltics. • Delivered and led a full rebrand, representing the NW region on the DEKALB European branding team. • Drove marketing objectives across matrix structures and commercial functions. • Created and implemented DEKALB digital strategy, to build digital presence and increase engagement and traffic on social media platforms and website by 500%, customer engagement initiatives and CRM (news letters had a 97% open rate). • Created, led and implemented the first growers club in NW Region, resulting in a customer base of 2000+ for targeted marketing and messaging with gated content. • Member of a European Team to develop a standardized website, incorporating the new DEKALB branding, bring growers club as example of best in class. • Responsible for management of all seed production for UK, Ireland as well as the management of European requirements from all UK plants: $11.5m in net sales value.

In addition to Product Management role, took on additional responsibilities to develop the marketing campaign for North West Europe and create communication content. Trained production support as role expanded to focus on creating DEKALB’S digital foot print and building the DEKALB digital brand. • Member of the European production team to manage production, stock, carry over and forecasting to align across region. • Led production coordinators: responsibly for recruiting, onboarding and training to take on production responsibilities and managed knowledge transfer and operational delivery. • Responsible for UK exhibition and project management for all DEKALB events, with an event budget of $110K. • Responsible for media buying with a budget of $120K as well as source promotional material to be used with UK and NW Europe. • Delivered content creation for social media and website as well as advertising campaigns (including back office website maintenance). • Designed, built and maintained DEKALBs social media presence for the NW region. • Part of global project team to review and test new marketing and customer data analytics tool

Managed and negotiated contract / service agreements, including COGs impact assessment on seed treatments and labour costs of $600k to establish pricing structure for Tolling production. Reported into the European production team on stock management, inventory, crop conditions and forecasting yield, actual yield and quality data. Responsible for product forecasting and crop planning. Managed 5 production plants and oversaw haulage. Gained industry qualification and skills (licenced seed sampler and crop inspector).

Responsible for Latitude stewardship management system to meet usage requirements. Key Account Support managing orders, logistics and stock management. Managed all rebates, royalties and accruals for all WOSR customers.