Lucy Kaur Email & Phone Number

London Area, United Kingdom

• Key responsibilities:
• consultation on business partnerships, creative concepts and content strategy.
• pulling together proposals, pitches and project plans.
• content research and writing.

London / Bristol

• Key responsibilities:
• creative and strategic copywriting for a variety of clients and partner agencies.
• ideating and presenting themes and concepts for client projects, both internal and external.
• maintaining clients' house styles, whilst adding value by ensuring an audience-first approach.

London

• Key responsibilities:
• writing marketing materials for a targeted campaign including headlines, stories and calls to action.
• collaborating with the in house comms team, product specialists and external design team.
• maintaining the house style, ensuring consistency of length, format and approach throughout.

London, England, United Kingdom

• Key responsibilities:Working with the behavioural science, semiotics and trends and foresight teams to:
• condense complex data into catchy and creative descriptions
• define formats and structures for presentation slides
• write and edit short and long copy for client presentations
• maintain the house style, ensuring consistency of length, format and approach throughout.

London, England, United Kingdom

• Key responsibilities:
• writing and editing of training content, engagement communications and book synopsise to support online learning.
• condensing complex long form content into accessible summaries with memorable take-aways.
• maintaining the house style, ensuring consistency of length, format and approach throughout.

London, England, United Kingdom

• Key responsibilities:
• creating a house style for the brand and providing guidance for how this should be maintained throughout all comms pieces.
• writing the brand tagline and boilerplates.
• creating marketing materials.
• collaborating with the in house team, product specialists and external design team.

London, England, United Kingdom

• Key responsibilities:
• creating a content strategy for the promotion of an online learning program
• defining key themes for exploration in marketing materials, including defining the ‘Maanch angle’ and reader take-aways
• desk research into related issues, studies and insights
• writing blog posts, articles and interview guides including
• preserving the house style, and acting as an audience advocate to ensure clarity and consistency

• Key responsibilities:
• ensuring copy was clear and consistent across publishing, online learning, marketing and retail products
• working with in-house writers to communicate complex, nebulous concepts in accessible ways, in line with a distinctive house style, for a variety of B2C and B2B audiences
• acting as an advocate for our audience(s), always pushing for accessibility and clarity
• defining the house style for the tone of voice and implementing this across written communications
• editing and proofreading

• Key responsibilities:
• defining a house style for each client’s tone of voice
• writing and editing compelling copy for presentations, and internal and external communications
• acting as gatekeeper for all written communications ensuring consistency, clarity, and accuracy in all copy
• managing the feedback process, and presenting solutions and the rationale for all amendments.

• Key responsibilities:
• copy editing all written materials, from internal presentations and customer-facing marketing materials, through to the terms and conditions text on point-of-sale displays
• collaborating with specialist agencies on advertising, engagement, PR, and digital campaigns, ensuring our clients’ house styles were maintained by all parties at all stages.

• Key responsibilities:
• translating often complex, dense, and lengthy financial information into digestible and accessible copy suitable for the public
• editing and proofreading product brochures, and in-branch posters and signage for Lloyds Bank, Cheltenham & Gloucester and Halifax.

Diploma Qls Level 4, Creative Writing, Distinction

Bachelor Of Arts - Ba, Fashion Promotion And Marketing, First Class

Foundation Degree, Art And Design

A-Levels, Philosophy A, Psychology A, Textiles A