Lucy Long Email & Phone Number

Washington, District Of Columbia, US

Saratoga, California, US

Herndon, Virginia, US

• Established a content strategy team and expanded the social media team from 4 employees to 13 employees
• Launched the K12 On Learning podcast and achieved the top 13% of podcasts within the first year
• Contracted a partnership with ON24 and produced 227 webinars (acquisition and retention focused) in 6 months with Salesforce integrated lead generation and conversion tracking, yielding ~3.8k leads, 2.6k attendees, and.
• Led a total rebrand content strategy for all social channels and web
• Leveraged paid digital advertising to promote earned media, webinars, and enrollment campaigns
• Developed content for web, social, and email nurture campaigns

Herndon, VA, US

• Developed and implemented comprehensive marketing plans for Southern Region, including paid email, radio, OOH advertising, and digital retargeting
• Established the southern regional marketing team as leaders in innovative marketing strategies
• Analyzed event acquisition data and developed webinar strategy and promotional campaign
• Partnered with the NAEOYC, Chamber of Commerce, NAGC, and a variety of teen and parent influencers and groups to maximize brand awareness
• Met or exceeded all school enrollment targets in assigned region
• Utilized Facebook analytics to develop customer profiles by state and segment

Herndon, VA, US

• Managed 70 Full Time School district partners’ marketing and SC Managed Public Schools’ marketing
• Prepared and presented school and marketing services to potential district partners
• Collaborated with the Sales team to improve district relationships
• Increased school enrollments through a variety of strategies, including social media, paid media, earned media, and hyperlocal grassroots efforts
• Generated a 15.5% increase in positive new customer reviews to create brand authenticity, build loyalty and influence ZMOT

Herndon, VA, US

• Implement marketing and media objectives and strategies
• Generate positive customer reviews to create brand authenticity, build loyalty and influence ZMOT
• Collaborate with a variety of functional areas such as Marketing, Design, Email, Analytics, Videography, Acquisition, Retention, Web Development, Copywriters, School Services, School Development, Enrollment, Media and.
• Provide marketing consultative services to partner schools
• Manage and direct field marketing team members
• Analyze ROI for lead generation

Herndon, VA, US

• Implement marketing objectives and strategies
• Manage and direct statewide Point of Contact marketing team
• Analyze return on investment for lead generation
• Manage statewide marketing events
• Evaluate efficiency of marketing plan and team
• Generate quarterly budget projections

• Supervise children’s ski instructors staff, performance, and hours
• Budget expenses for children’s program maintenance and improvements
• Increase student enrollment in ski school
• Distribute teaching assignments
• Record employee and student documentation

King Of Prussia, Pennsylvania, US

• Researched and implemented strategic plans to increase student retention.
• Mentored a new teacher, offering weekly support, conducting regular observation and feedback, and sharing best practices.
• Designed and implemented a cross-curricular literacy program and professional development plan.
• Utilized technology to design engaging and interactive live online class sessions.
• Collaborated and communicated with team members, learning coaches, and leadership to individualize instruction.

Principal'S Certification

Master'S Degree, Curriculum And Instruction

Bachelor Of Science (Bs), Secondary Education And Teaching/English