Lucy Macpherson

Lucy Macpherson Email and Phone Number

Head of Product and Partnership Marketing @ dunnhumby
London, GB
Lucy Macpherson's Location
Greater London, England, United Kingdom, United Kingdom
About Lucy Macpherson

Experienced Marketing Manager working within software and data insights businesses. Skilled in Marketing Management and Strategy, Customer Acquisition, Lead Generation, Campaign Management, Customer Relationship Management (CRM), Product and Partner Marketing. Driven by results, building strong stakeholder relationships and always putting the customer first.

Lucy Macpherson's Current Company Details
dunnhumby

Dunnhumby

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Head of Product and Partnership Marketing
London, GB
Website:
dunnhumby.com
Employees:
2905
Lucy Macpherson Work Experience Details
  • Dunnhumby
    Head Of Product And Partnership Marketing
    Dunnhumby
    London, Gb
    View
  • Dunnhumby
    Head Of Product & Partnership Marketing
    Dunnhumby Jul 2017 - Present
    Brook Green, London, Gb
    Define, develop and deliver the global positioning, messaging, customer insight & personas, and go-to-market strategy for new and existing product, services & partners. Building relevant and compelling content and materials to drive regional sales and marketing plans, create demand and convert opportunities from new and existing clients to meet revenue goals.
    View
  • Cannes Lions International Festival Of Creativity
    Head Of Marketing
    Cannes Lions International Festival Of Creativity Jun 2016 - Jul 2017
    London, Gb
    Plan and execute global multi-channel marketing campaigns that achieve revenue and customer volume for award entries and event delegates; optimise how we manage and measure activity against key KPIs; manage marketing team; responsibilities across product portfolio including Cannes Lions International Festival of Creativity, Lions Innovation Festival, Lions Health Festival, Lions Entertainment Festival, Eurobest and the online product, Cannes Lions Archive.
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  • Wgsn
    Senior Marketing Manager, Emea
    Wgsn Jul 2014 - Jun 2016
    London, Gb
    Responsible for planning and translating the regional marketing strategy into a schedule of short and long term targeted marketing activities to drive leads, opportunities and customer usage. Working across WGSN Trends subscription and advisory product portfolio, including WGSN, Homebuildlife, WGSN INstock and WGSN Mindset; supporting new business revenue, volume retention and upsell targets.
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  • Wgsn
    Acquisition Marketing Manager, Emea
    Wgsn Feb 2013 - Jun 2014
    London, Gb
    Responsible for planning, executing and monitoring all acquisition marketing activity for WGSN Group across full product range - WGSN, Homebuildlife, WGSN INstock and Planet Retail. Driving lead generation and pursuit account campaigns to achieve new business targets and grow net customer volumes.
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  • Wgsn
    Retention Marketing Manager
    Wgsn Feb 2012 - Feb 2013
    London, Gb
    Leading and implementing the retention marketing plans in EMEA to support aggressive customer retention business goals; managing activities to maximise client retention as well as up-sell and cross-sell opportunities.
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  • Cision
    Uk Marketing Manager
    Cision Feb 2010 - Feb 2012
    Chicago, Illinois, Us
    Leading the marketing strategy for the UK business and implementing these plans across the entire marketing mix of online, digital and traditional activities.
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  • Qas
    Marketing Campaign Manager
    Qas May 2005 - Feb 2010
    Managed innovative marketing campaigns for customers and prospects across all industry sectors; acting as the marketing champion for four different sales teams across the UK.

Lucy Macpherson Skills

Marketing Management Direct Marketing Database Marketing Social Media Salesforce.com B2b Online Marketing Digital Strategy Account Management Aquisition Customer Retention Digital Media Business Development Gotomeeting Digital Marketing B2b Marketing Lead Generation Integrated Marketing Customer Relationship Management Strategy Microsoft Office Webex Business To Business Marketing New Business Development Event Management Campaign Management Cheetahmail Social Media Marketing Multi Channel Marketing Email Marketing Saas Management Customer Acquisition Exacttarget Marketing Communications Marketing Strategy Copywriting Crm Siebel

Lucy Macpherson Education Details

  • The University Of Manchester
    The University Of Manchester
    History

Frequently Asked Questions about Lucy Macpherson

What company does Lucy Macpherson work for?

Lucy Macpherson works for Dunnhumby

What is Lucy Macpherson's role at the current company?

Lucy Macpherson's current role is Head of Product and Partnership Marketing.

What schools did Lucy Macpherson attend?

Lucy Macpherson attended The University Of Manchester.

What skills is Lucy Macpherson known for?

Lucy Macpherson has skills like Marketing Management, Direct Marketing, Database Marketing, Social Media, Salesforce.com, B2b, Online Marketing, Digital Strategy, Account Management, Aquisition, Customer Retention, Digital Media.

Who are Lucy Macpherson's colleagues?

Lucy Macpherson's colleagues are Anant Toshniwal, Lada Pavlíková, Dan Cox, Pintu Choudhary, Joan Jett, Avdhesh Sharma, Kavish Baghel 👨🏻‍💻.

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