Heading up the PR team, I'm responsible for the management and growth of a number of accounts, providing strategy and direction as well as planning and implementing a variety of PR campaigns. I ensure the work is delivered on time and on budget, while keeping the team motivated, proactive, and results driven.

Formerly Shackleton PR. Roles and responsibilities included:• Multiple project management: Effectively managed multiple projects simultaneously. Monitoring and tracking campaigns to determine their effectiveness and instigating solutions where necessary.• Creative campaigns: Written and implemented campaign strategy proposals for a variety of high profile brands including; ActionAid, Irwin Mitchell, National Apprenticeship Service, Carphone Warehouse (Mobiles), 77 Diamonds and Direct Blinds.• SEO understanding: Working as part of the Epiphany Group has empowered me with a wider understanding of how SEO fits into the marketing mix and how to approach PR campaigns that deliver additional SEO benefits for clients.• National campaigns on a regional level: Experience working closely with multiple agencies for clients such as National Apprenticeship service and BBC TV Licensing. Building relationships, sharing local media knowledge, offering social media expertise and feeding into national evaluation and reporting. • Account management: Organising weekly team meetings with staff and senior managers, maintaining regular client contact, addressing client concerns and ensuring the resolution of issues in a timely manner and looking after budgets.• Award winning: Led and executed a campaign for 77 Diamonds ‘Diamond in the Sky’ which scooped Stunt of the Year at the 2015 PR Moments Awards and has been shortlisted for 3 CIPR Awards.• Team development: Helped to grow a relatively new PR team, sharing my knowledge and expertise, as well as line managing and carrying out performance reviews with employees (1-2-1s/PDPs).

Roles and responsibilities included:• Trained media spokesperson: TV Licensing spokesperson for the North of England for both radio and TV broadcast interviews.• Client Liaison: Responsible for day to day management of client relationships within the charity, legal, transport, optical, fashion, retail and foodservice industries. Also assisted in the production of campaign and client proposals and evaluation reports.• Media Relations: Managing responses to media enquiries, developing and producing ideas for news stories and media material and creating new ways to get clients coverage aside from standard press releases. Organising desk-side visits to journalists’ offices, carrying out media audits and managing media photo calls and press trips. • Copywriting: Writing copy for press packs, case studies, fact sheets, brochures, newsletter and websites.• Stakeholder and Community Engagement: Managing the regional TV Licensing campaign, including workshops and events with community councils, money advice groups, CABs, housing associations, accessibility organisations and MEMC groups as well as running a wide-spread student campaign and attending local conferences and events on behalf of the client.• Internal Communications: Developing and writing internal briefing notes for employees at First Bus, including creating handy driver guides and distributing them in depots across Yorkshire to support the client’s rebrand and new high frequency route roll out.• Social Media: Developing and managing a Twitter strategy for Leeds Legal thus creating a touch point to speak to key opinion leaders.• Advertising: Management of transport client’s advertising budget, and researching, negotiating and placing adverts within relevant trade publications within the transport industry.• New Business: Writing and pitching proposals for potential new business wins and to existing clients to expand on work remit.

Working with some of the UK’s & Europe’s largest event companies. Roles and responsibilities included:• Media Relations: Main point of contact for media enquiries within the organisation. Media liaison with journalists and editors to pitch news stories and sell-in press releases. Writing and production of media materials including press releases and interview briefs, as well as acting as media point of contact at trade exhibitions. • Client Liaison: Responsible for day to day management of client relationships within the event supplier, technology and fashion industries. Attendance at trade shows to develop relationships with new client prospects.• Research: Researching issues in the media to develop background and reports for management. Research into different avenues to explore to help client’s businesses expand and grow. Researching media titles, exhibitions, award ceremonies and updating databases.• Strategy, research and planning: Responsible for organising and participating in brainstorm sessions to develop ideas for client campaigns, creating story and feature ideas and working with colleagues to develop PR strategies.• Event management: Organising a client incentive ski trip from start to finish.