Lucy Marini Email & Phone Number

United States

Transitioned to revenue cycle analytics for Corporate Professional Business Services working with NEMG. Analyzing and collaborating for revenue cycle growth and denials management.

Provide leadership, direction, and administration for all business, financial and operational management aspects of multi-provider urology practice with 3 locations and over $6 million in revenue •Initiate new Practice Management (Athena Healthcare) and Electronic Medical Records (Urochart) systems•Develop technology infrastructure with security procedures for integrity of data•Implement short-term and long-term strategies to support practice growth with double digit increases•Manage human resource function and regulatory compliance for over 39 employees with 95% employee retention•Supervise billing, patient/clinical services, and business managers to ensure provision of outstanding patient care•Develop workflow metrics for compliance with MIPS while achieving exceptional performance status•Manage and supervise $860,000 renovation across multiple office locations

Served as an independent consultant to oversee the selection and implementation of a practice management system for billing and claims recovery•Led financial analysis, credentialing, operations, and systems analysis•Produced 98% insurance collection rates and under 2% accounts receivables•Proven record of success with appeals and policy management review

Provided leadership and management to five-practitioner endocrinology group and oversaw day-to-day operations to ensure appropriate systems, policies, and procedures to drive quality clinical outcomes, staff and physician satisfaction, and superior financial performance•Monitored financials including budgeting, reconciliation of expenditures, and analysis of financial data•Developed and implemented practice business plans and performance measures while also improving operations•Managed Electronic Medical Records and Practice Management systems, and technology infrastructure to support meaningful use requirements•Responsible for financial analysis and operational effectiveness, emphasizing cost containment•Developed human resources function including recruitment/development/performance evaluations of staff, development of job descriptions/employee handbook, compliance handbook, workers’ compensation, and selection of medical insurance and other personnel duties

Established a marketing function within the Membership Department including all facets of promotion, sales, special events, and customer service•Developed membership marketing plan and budget with 65% membership increase in 2 years•Increased membership retention by 50% through telemarketing activities and other direct mail programs•Established and administered corporate membership program and overall member relations campaigns•Provided staff leadership to Membership and Program Marketing Committee

Developed the marketing function within the Enrollment Management Division•Led strategic planning, advertising, market research, program development, direct mail, publications, budget development and maintenance plans and initiatives•Produced double digit enrollment increases (1997-98: 23% 1998-99: 15% 1999-00: 28%)•Established and maintained $850,000 divisional budget with new student forecasts•Developed innovative marketing recruitment strategies for undergraduate and graduate enrollment•Directed transition to electronic tools for communications, including banner advertising and Internet links •Designed and directed award winning print and radio promotions and created multiple direct mail campaigns

Managed qualitative and quantitative market research studies for full-service advertising agency while developing strategic marketing and communication plans within the healthcare and educational sectors•Led project life cycle for qualitative and quantitative research studies across multiple platforms and methodologies•Designed consumer friendly questionnaires through the implementation of outside research and algorithms to answer client objectives•Interpreted survey results and analyzed data to create strategic insights and recommendations•Presented data results to clients to guide business decisions and served as a consultant on business executions•Hired, trained, and supervised research associates