Lucy Maxwell Email and Phone Number

Key roles and responsibilities: Leading a programme of work to support a thriving and fully inclusive support network within our film and TV industry community. Working with grassroots, community groups and industry bodies who share the charity's objectives to build reciprocal partnerships.

Key roles and responsibilities: Leading the Community Support activity strand of the Whole Picture Programme. Developing an industry-wide peer support strategy and bespoke self-help resources to support freelancer's mental health and wellbeing.The Whole Picture Programme is a 2-year urgent response to the mental health crisis uncovered in the Film and TV Charity's Looking Glass Research.

Project support role helping to develop the Whole Picture Programme; a pioneering, industry led movement for better mental health in film, TV and cinema

Main duties and responsibilities:· Lead a team of 5 publicists to deliver the Publicity campaign strategy for the BFI London Film Festival to include National, Regional and International media coverage in order to drive ticket sales and promote the importance of the festival as an Internationally recognised cultural event· Consult and advise the BFI on all aspects of the media outreach and audience engagement for the festival· Deliver media management, talent liaison, crisis management and event management throughout the festival

Main duties and responsibilities:• Devise and implement RED’s Media, Comms and Celeb strategy, raising RED January’s profile in traditional media and via social, promoting sign ups to the January challenge• Grow and retain the RED community by helping to identify new audiences and recruiting them through meaningful and engaging communications• Identify celeb and influencer targets in line with RED January’s ethos and overall objectives. Create engagement strategy, briefing documents, bespoke scripts and social posts for all supporters• Devise and execute events to help promote RED and enhance supporter’s experience• Ensure RED communications uphold Mind’s best practice, staying up to date with all ongoing and breaking media stories around mental health• Manage any reputational risk issues, providing crisis management advice and press statements • Identify new business opportunities, carrying out research to help inform strategic decisions• Help manage the community social pages, responding to queries. Monitor regularly to gain community insight to help inform strategy and enhance their RED experience

Main duties and responsibilities:• Managing a team of 5 to deliver strategic, targeted and where possible innovative publicity campaigns in line with overall marketing campaign objectives• Work with the other department heads to shape UK theatrical distribution strategies, including overall spend, box office targets and wider marketing strategy. This required a strong knowledge of the current market, past releases, industry finance, audience and cultural trends• Crisis management• Devising and leading on large scale publicity events and stunts• Building and maintaining filmmaker, media and talent representative relationships• Managing the HR needs of the team, ensuring they stay motivated and inspired, whilst developing knowledge and working practices in line with developments in the industry• Devising and managing department budgets• Developing and implementing awards campaignsCampaigns included: THE GUERNSEY LITERARY AND POTATO PEEL PIE SOCIETY, MANCHESTER BY THE SEA, SILENCE, YARDIE, THE COMMUTER

Main duties and responsibilities:• Devising, researching and implementing publicity strategies for theatrical releases across a range of genres, including art-house titles to big-budget studio level releases• Pitching talent and non-talent features to relevant National print and broadcast media• Planning and running of events, including junkets, screenings, photo-calls, Q&As, tours• Contributing to all theatrical distribution campaign strategies, working closely with all internal departments, brainstorming ideas, providing feedback on creative and media planningCampaigns included: THE IMITATION GAME, PADDINGTON, CAROL, SWALLOWS AND AMAZONS, OUR KIND OF TRAITOR, WE ARE YOUR FRIENDS

Twentieth Century Fox – National PublicistMain duties and responsibilities:- Devising and implementing publicity strategies for the above theatrical campaigns. Thisinvolved pitching talent and non-talent features to print and broadcast media, managing online and radio PR agencies, planning and managing press junkets, regularly reporting on campaign progress to studio executivesCampaigns: THE EAST, PERCY JACKSON:SEA OF MONSTERS

Main duties and responsibilities:- Devising, researching and implementing publicity strategies for numerous theatrical releases across a range of genres- Pitching talent and non-talent features to relevant National print and broadcast media- Developing and maintaining relationships with National press, filmmakers, film talent and talent representatives- Planning and running of events, including junkets, screenings, photo-calls, Q&As, regional premieres and regional tours- Managing the Publicity Assistant- Managing PR agencies. Briefing and overseeing campaigns (print, radio and online)- Writing press releases (consumer press)- Contributing to all theatrical distribution campaign strategies and publicity campaigns. This involves working closely with all internal departments, brainstorming ideas, providing feedback on creative and media planning- Regularly reading scripts and providing feedback to the acquisitions departmentCampaigns: QUARTET, THE KING'S SPEECH, POPULAIRE, SAFE HAVEN, JO NESBO’S HEADHUNTERS, RED TAILS, SINISTER, SAFE, THE MILLENNIUM TRILOGY, LET THE RIGHT ONE IN, THE YOUNG VICTORIA, LAW ABIDING CITIZEN, INSIDIOUS, TROLL HUNTER