Lucy Mccarthy Email & Phone Number

London, Gb

London, England, United Kingdom

Insight-Led Influence: A lead on translating C4's behavioural dataset into compelling narratives, delivering actionable recommendations that align with product goals to increase user engagement and satisfaction.Sizing Up Opportunities: Forecast the impact of product developments, prioritise initiatives based on biggest / quickest wins and influence roadmap.KPI Advisory: Set targets to hold stakeholders accountable and drive strategic business outcomes. E.g. KPIs for the… Show more Insight-Led Influence: A lead on translating C4's behavioural dataset into compelling narratives, delivering actionable recommendations that align with product goals to increase user engagement and satisfaction.Sizing Up Opportunities: Forecast the impact of product developments, prioritise initiatives based on biggest / quickest wins and influence roadmap.KPI Advisory: Set targets to hold stakeholders accountable and drive strategic business outcomes. E.g. KPIs for the Retention Squad.Collaborative Insights: Leverage my C4 network to generate comprehensive recommendations to business challenges. Show less

London, England, United Kingdom

Corporate Affairs Insight Leadership: Led Corporate Affairs insight projects, including developing remit KPIs and creating a data-driven response to the Public Service Broadcasting review. Shaped the C4 privatisation debate with research published in The Times - https://www.thetimes.com/culture/tv-radio/article/tory-voters-overwhelmingly-opposed-to-privatising-channel-4-survey-finds-9t652pzmbMarketing Insights Leadership: Co-led Marketing insight projects, encompassing prioritisation… Show more Corporate Affairs Insight Leadership: Led Corporate Affairs insight projects, including developing remit KPIs and creating a data-driven response to the Public Service Broadcasting review. Shaped the C4 privatisation debate with research published in The Times - https://www.thetimes.com/culture/tv-radio/article/tory-voters-overwhelmingly-opposed-to-privatising-channel-4-survey-finds-9t652pzmbMarketing Insights Leadership: Co-led Marketing insight projects, encompassing prioritisation research, insight-led campaign and genre strategy development, creative testing, and campaign evaluation.Strategic Campaign Development: Crafted an audience-led marketing strategy for a six-figure Hollyoaks 2021 campaign, segmenting the soap market to identify high-opportunity areas. Offered strategic recommendations to attract target audiences and consulted on achievable yet challenging KPIs.Team Recruitment and Management: Led all aspects of team recruitment, successfully sourcing Research Manager maternity cover and a Research Executive for a new role. Managed one direct report (Research Manager). Show less

Ratings Improvement: Delivered actionable insights to the commissioning team, resulting in significant ratings improvements, such as a +96% YoY increase for Crime and Punishment Season 2 and record-breaking success for Escape to the Chateau.Strategic Influence: Established myself as a key Hollyoaks voice, integrating audience insights into all aspects of decision-making. Influenced storylines and storytelling approaches, contributing to ratings success and creative recognition; with… Show more Ratings Improvement: Delivered actionable insights to the commissioning team, resulting in significant ratings improvements, such as a +96% YoY increase for Crime and Punishment Season 2 and record-breaking success for Escape to the Chateau.Strategic Influence: Established myself as a key Hollyoaks voice, integrating audience insights into all aspects of decision-making. Influenced storylines and storytelling approaches, contributing to ratings success and creative recognition; with Hollyoaks winning Best British Soap Award, RTS Best Soap and Continuing Drama Award and, Inside Soap Best Soap Award. Research Leadership: Led primary research projects to enhance the range and quality of Channel 4 content using both in-house tools and project managing external research agencies.Team Development: Mentored and coached a direct report, resulting in their promotion to Senior Research Executive. Show less

Strategic Research Influence: Guided commissioning decisions with targeted, viewer-focused research recommendations, ensuring content alignment with audience preferences and maximising audience ratings. Audience Survey Innovation & Optimisation: Revamped the Audience Appreciation Survey, sourcing a new supplier, doubling the daily sample size and saving £50k annually. Adapted the survey to increase its relevance and actionable insights.Innovative Project Management: Successfully… Show more Strategic Research Influence: Guided commissioning decisions with targeted, viewer-focused research recommendations, ensuring content alignment with audience preferences and maximising audience ratings. Audience Survey Innovation & Optimisation: Revamped the Audience Appreciation Survey, sourcing a new supplier, doubling the daily sample size and saving £50k annually. Adapted the survey to increase its relevance and actionable insights.Innovative Project Management: Successfully managed innovative research initiatives, including the "Feeding the News" project, which explored viewer engagement with C4 news videos on Facebook. The resulting insights led to increased funding of C4 news on Facebook and the project being shortlisted for Mediatel’s Best Use of Social Media Award.Leadership and Mentorship: Led and mentored a Research Executive improving team output. Show less

Market Insights: Analysed and interpreted market research findings and BARB data to produce actionable market insights, driving strategic policy decisions.Stakeholder Presentation: Delivered insights to senior management and stakeholders (e.g. ATVOD Board), ensuring data-driven integration into policy decisions.Research Project Management: Designed and managed both ad hoc and continuous research projects, such as Ofcom’s Media Tracker, managing external research… Show more Market Insights: Analysed and interpreted market research findings and BARB data to produce actionable market insights, driving strategic policy decisions.Stakeholder Presentation: Delivered insights to senior management and stakeholders (e.g. ATVOD Board), ensuring data-driven integration into policy decisions.Research Project Management: Designed and managed both ad hoc and continuous research projects, such as Ofcom’s Media Tracker, managing external research agencies.Report Leadership: Project managed the International Communications Market Report, coordinating contributions from over 20 colleagues to benchmark the UK’s communications industries against global standards. Show less

A two-year programme consisting of four, six-month placements across different areas of the organisation. Market Research Team Placement• Worked on both qual and quant research projects using a variety of methodologies for consumer insight research projects.• Drafted research briefs, worked on questionnaire development, analysed findings and produced research reports (such as The Fourth Screen report in The Communication Market Report 2012).• Project managed the biennial… Show more A two-year programme consisting of four, six-month placements across different areas of the organisation. Market Research Team Placement• Worked on both qual and quant research projects using a variety of methodologies for consumer insight research projects.• Drafted research briefs, worked on questionnaire development, analysed findings and produced research reports (such as The Fourth Screen report in The Communication Market Report 2012).• Project managed the biennial colleague survey collecting, analysing data from over 650 colleagues across 64 teams and presented the insights to the HR director and relevant senior management teams.Strategy Team Placement• Worked on forecasting projects preparing briefs on sectors such as pay TV and broadcasting for senior management and the board.• Project managed an internal briefing project, coordinating a programme of presentations to educate colleagues on emerging issues and to enhance the bottom-up profile of the team.• Worked on the organisation’s annual plan; liaising, negotiating and collaborating with internal and external stakeholders to ensure accurate and achievable priorities were established for the upcoming financial year.Standards Team Placement• Handled assessments and investigations relating to breaches of Ofcom’s Broadcasting Code with a particular focus on commercial aspects such as sponsorship and product placement. • Provided guidance to broadcasters to ensure compliance.Competition Policy Team Placement• Worked on a major telecoms market review writing upfront chapters on retail market overview. • Managed the administrative side of the market review including; managing and maintaining the document, compiling weekly updates for the team, managing relationships with internal and external stakeholders as well as setting up meetings, taking and distributing minutes. Show less

Combined Honours In Politics And Spanish And Latin American Studies, Joint Honours In Politics And Spanish

BA (Combined Hons) Politics and Spanish (High 2:1) • Combined in Spanish, Business Management and Politics in first year to broaden my.

Education record