Lucy Mccarthy Email & Phone Number

London, GB

London, England, United Kingdom

Insight-Led Influence: A lead on translating C4's behavioural dataset into compelling narratives, delivering actionable recommendations that align with product goals to increase user engagement and satisfaction.Sizing Up Opportunities: Forecast the impact of product developments, prioritise initiatives based on biggest / quickest wins and influence.

London, England, United Kingdom

Corporate Affairs Insight Leadership: Led Corporate Affairs insight projects, including developing remit KPIs and creating a data-driven response to the Public Service Broadcasting review. Shaped the C4 privatisation debate with research published in The Times.

Ratings Improvement: Delivered actionable insights to the commissioning team, resulting in significant ratings improvements, such as a +96% YoY increase for Crime and Punishment Season 2 and record-breaking success for Escape to the Chateau.Strategic Influence: Established myself as a key Hollyoaks voice, integrating audience insights into all aspects of.

Strategic Research Influence: Guided commissioning decisions with targeted, viewer-focused research recommendations, ensuring content alignment with audience preferences and maximising audience ratings. Audience Survey Innovation & Optimisation: Revamped the Audience Appreciation Survey, sourcing a new supplier, doubling the daily sample size and saving.

Market Insights: Analysed and interpreted market research findings and BARB data to produce actionable market insights, driving strategic policy decisions.Stakeholder Presentation: Delivered insights to senior management and stakeholders (e.g. ATVOD Board), ensuring data-driven integration into policy decisions.Research Project Management: Designed and.

• A two-year programme consisting of four, six-month placements across different areas of the organisation. Market Research Team Placement
• Worked on both qual and quant research projects using a variety of methodologies for consumer insight research projects.
• Drafted research briefs, worked on questionnaire development, analysed findings and produced research reports (such as The Fourth Screen report in The Communication Market Report 2012).
• Project managed the biennial… Show more A two-year programme consisting of four, six-month placements across different areas of the organisation. Market Research Team Placement
• Project managed the biennial colleague survey collecting, analysing data from over 650 colleagues across 64 teams and presented the insights to the HR director and relevant senior management teams.Strategy Team Placement
• Worked on forecasting projects preparing briefs on sectors such as pay TV and broadcasting for senior management and the board.

Combined Honours In Politics And Spanish And Latin American Studies, Joint Honours In Politics And Spanish

BA (Combined Hons) Politics and Spanish (High 2:1) • Combined in Spanish, Business Management and Politics in first year to broaden my.

Education record