Lucy Mcmorron Email & Phone Number

Melbourne, Victoria, Australia

• Gathered Here is the largest online Will-writing company in Australia & New Zealand. Our B2B SaaS Wills Platform is used by 500+ customers/partners from the charity, AFL sporting club and education sectors. Since.
• Developed the foundational vision and strategy of the Partner Success function including the set up and implementation of CRM Hubspot
• Updated and published best practice support materials for partners
• Regularly present at key sector conferences as a thought leader
• Built and support a team of Partner Success Managers
• Focused on high customer satisfaction and have achieved <5% partner churn to date (95% renewals)

Melbourne, Victoria, Australia

• Developed the foundational vision and strategy of the Partnerships team
• Developed and tested new value propositions with D2B customer steering groups.
• Onboarded first 50 annual subscription customers through cold outreach in first 6 months, prior to product launch
• Built up Partnerships team and developed data driven support materials.

Clayton, Victoria, Australia

• Social Enterprise, Nestd Homes, is passionate about providing affordable compact living solutions to the retail, tourism, property development and social housing sectors. 100% of the profit from every Nestd home sold.
• Led the proof of concept through to commercialization of Nestd backed by data and customer insights
• Developed supply chain via strategic partnerships
• Development of D2C customer journeys using Salesforce
• Managed strategic relationships and department budgets
• Launched display center resulting in eight house sales in the first six weeks

Melbourne, Australia

• Advised and delivered on a diverse mix of strategic projects to support both organisations' CEO and senior management
• Researched and authored in-depth feasibility reports for new program concepts for homeless and at-risk young people, resulting in board approval and government backing
• Developed the external stakeholders & staff engagement plan to support pilot programs' implementation
• Project management of the interstate expansion feasibility study and implementation plan, delivered by KPMG
• Detailed fundraising campaign analysis and optimisation project for multiple programs, such as Donate Your Car, including customer journey mapping and automations using Salesforce

Melbourne, Australia

• Established in 1989, Kids Under Cover’s accommodation and scholarship programs are life changing for homeless and at-risk young people.
• Oversaw all activities relating to engagement, branding, communications, media, events, corporate partnerships, bequests, individual giving, national fundraising initiatives, trusts and foundations, online fundraising.
• Over three years, diversified income and reduced reliance on government funding from 70:30 to 30:70. Grew marketing and fundraising team from 2.5 to 8 FTE.
• Chaired executive collaboration group with NFP’s including Lighthouse Foundation, Western Chances and Whitelion.
• Won and developed an award-winning corporate partnership with real estate firm, Hockingstuart.
• Grew Donate Your Car revenue from $25k per year (08/09) to $750k per year (13/14) and was responsible for expanding into all other states (program now raises over $2m per year).

Melbourne, Australia

The Leukaemia Foundation is committed to the care and cure of blood cancers. One of the largest fundraising events in Australia, World’s Greatest Shave raises over $12 million nationally for the Leukaemia Foundation. Led event, fundraising, and merchandise initiatives, including CRM management and media partnershipsManaged a team of event coordinators.

Melbourne, Australia

• Plan is a non-religious, non-political, child centred community development organization that helps children, their families and their communities reach their full potential. Plan was the Goodwill Partner for the.
• Planned and executed the inaugural World AIDS Day Breakfast on December 1 with 4-week lead time. 220 guests in attendance, live television cross, celebrity and athlete guest speakers, new partnerships with sponsors.
• Established the Friends of Plan volunteer group in Perth who fundraised and increased awareness about Plan, the first group ever formed in WA (still operating).

Hammersmith, London

• A federal government initiative to increase the life chances of vulnerable children and young people living in London, the Children’s Fund provided grants to local service providers.
• Provided ongoing support and monitoring of ten funded local community projects for vulnerable children.
• Initiated the design, development and copywriting of the quarterly brochure (circulation 20k).
• Sat on planning board to organise the first young people’s photo exhibition held at City Hall with the Major of London in February 2005.
• Managed a working group of young people who designed the Children’s Fund website winning Most Innovative, Interactive and Child-Friendly Website 2004.

Melbourne

Lamp was a boutique local area marketing agency, based in Melbourne. Its largest client was Rinnai Australia. Lamp had responsibility for 80% of Rinnai’s advertising budget. Managed all communications and projects related to the Rinnai account including sourcing and briefing suppliers in creative development and production of full suite of marketing.

Bachelor'S Degree, Business/Commerce, General

Digital Marketing Strategy And Planning, Marketing

Bachelor Of Commerce, Marketing/Management

Activities and Societies: Monash Clayton Marketing Prize 2002

Vce Completed, Winner Arthur Anderson Prize For Accounting 1996