Lucy Mcmorron Email & Phone Number

Melbourne, Victoria, Australia

Gathered Here is the largest online Will-writing company in Australia & New Zealand. Our B2B SaaS Wills Platform is used by 500+ customers/partners from the charity, AFL sporting club and education sectors. Since launching our free online will platform in 2020, we have helped our partners to generateover $600 million in bequests from their members/supporters.• Developed the foundational vision and strategy of the Partner Success function including the set up and implementation of CRM Hubspot• Updated and published best practice support materials for partners• Regularly present at key sector conferences as a thought leader• Built and support a team of Partner Success Managers• Focused on high customer satisfaction and have achieved <5% partner churn to date (95% renewals)

Melbourne, Victoria, Australia

• Developed the foundational vision and strategy of the Partnerships team• Developed and tested new value propositions with D2B customer steering groups.• Onboarded first 50 annual subscription customers through cold outreach in first 6 months, prior to product launch• Built up Partnerships team and developed data driven support materials.

Clayton, Victoria, Australia

Social Enterprise, Nestd Homes, is passionate about providing affordable compact living solutions to the retail, tourism, property development and social housing sectors . 100% of the profit from every Nestd home sold supports Kids Under Cover’s charitable work preventing youth homelessness.• Led the proof of concept through to commercialization of Nestd backed by data and customer insights• Developed supply chain via strategic partnerships• Development of D2C customer journeys using Salesforce• Managed strategic relationships and department budgets• Launched display center resulting in eight house sales in the first six weeks

Melbourne, Australia

• Advised and delivered on a diverse mix of strategic projects to support both organisations' CEO and senior management• Researched and authored in-depth feasibility reports for new program concepts for homeless and at-risk young people, resulting in board approval and government backing• Developed the external stakeholders & staff engagement plan to support pilot programs' implementation• Project management of the interstate expansion feasibility study and implementation plan, delivered by KPMG• Detailed fundraising campaign analysis and optimisation project for multiple programs, such as Donate Your Car, including customer journey mapping and automations using Salesforce

Melbourne, Australia

Established in 1989, Kids Under Cover’s accommodation and scholarship programs are life changing for homeless and at-risk young people.• Oversaw all activities relating to engagement, branding, communications, media, events, corporate partnerships, bequests, individual giving, national fundraising initiatives, trusts and foundations, online fundraising and social media. • Over three years, diversified income and reduced reliance on government funding from 70:30 to 30:70. Grew marketing and fundraising team from 2.5 to 8 FTE.• Chaired executive collaboration group with NFP’s including Lighthouse Foundation, Western Chances and Whitelion. • Won and developed an award-winning corporate partnership with real estate firm, Hockingstuart. • Grew Donate Your Car revenue from $25k per year (08/09) to $750k per year (13/14) and was responsible for expanding into all other states (program now raises over $2m per year). • Launched the Cubby House Challenge event, securing a five year partnership with the Melbourne International Flower and Garden show. • Created the Corporate Build program as a hands-on CSR opportunity for companies to build a home for a young person • Increased Trust and Foundation revenue by 40% through investment in PAF activities and strengthening relationships with existing donors to secure longer-term funding. • Authored and project managed the award-winning 2008 Annual Report.

Melbourne, Australia

The Leukaemia Foundation is committed to the care and cure of blood cancers. One of the largest fundraising events in Australia, World’s Greatest Shave raises over $12 million nationally for the Leukaemia Foundation. Led event, fundraising, and merchandise initiatives, including CRM management and media partnershipsManaged a team of event coordinators, raising $3M nationally and $180K statewideDeveloped innovative event concepts like Emirates Stakes Day Marquee and Laugh for LeukaemiaLaunched first merchandise campaign at CBD train stations, selling out in four days

Melbourne, Australia

Plan is a non-religious, non-political, child centred community development organization that helps children, their families and their communities reach their full potential. Plan was the Goodwill Partner for the Melbourne 2006 Commonwealth Games. • Planned and executed the inaugural World AIDS Day Breakfast on December 1 with 4-week lead time. 220 guests in attendance, live television cross, celebrity and athlete guest speakers, new partnerships with sponsors developed, exceptional guest feedback.• Established the Friends of Plan volunteer group in Perth who fundraised and increased awareness about Plan, the first group ever formed in WA (still operating).

Hammersmith, London

A federal government initiative to increase the life chances of vulnerable children and young people living in London, the Children’s Fund provided grants to local service providers. • Provided ongoing support and monitoring of ten funded local community projects for vulnerable children.• Initiated the design, development and copywriting of the quarterly brochure (circulation 20k).• Sat on planning board to organise the first young people’s photo exhibition held at City Hall with the Major of London in February 2005.• Managed a working group of young people who designed the Children’s Fund website winning Most Innovative, Interactive and Child-Friendly Website 2004.

Melbourne

Lamp was a boutique local area marketing agency, based in Melbourne. Its largest client was Rinnai Australia. Lamp had responsibility for 80% of Rinnai’s advertising budget. Managed all communications and projects related to the Rinnai account including sourcing and briefing suppliers in creative development and production of full suite of marketing collateral

Bachelor'S Degree, Business/Commerce, General

Digital Marketing Strategy And Planning, Marketing

Bachelor Of Commerce, Marketing/Management

Activities and Societies: Monash Clayton Marketing Prize 2002

Vce Completed, Winner Arthur Anderson Prize For Accounting 1996