Lucy Mitchell Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

London, United Kingdom

• Responsible for devising, delivering and gaining board approval of annual event (internal and external) and PR strategies that satisfy overall business objectives and drive brand awareness• Constant support of team in ongoing planning and managing of extensive internal and external stakeholders including a lot of upwards management to enable the team to deliver all activity• Part of strategic marketing board responsible for driving and successfully delivering the acute seasonal peaks… Show more • Responsible for devising, delivering and gaining board approval of annual event (internal and external) and PR strategies that satisfy overall business objectives and drive brand awareness• Constant support of team in ongoing planning and managing of extensive internal and external stakeholders including a lot of upwards management to enable the team to deliver all activity• Part of strategic marketing board responsible for driving and successfully delivering the acute seasonal peaks of the business – spring and Christmas• Responsible for all external communications for the business – both proactive and reactive consumer PR campaigns and crisis communications. Lead on all seasonal (peak and Christmas) PR campaigns (including press shows and media liaison events) to deliver strong coverage results in the media while also driving footfall into the centres• Working with team on extensive measurement programme of all activities they deliver against set KPIs to ensure effectiveness and generate learnings for future • Project lead on all external event activity (Gardeners’ World Live, RHS Malvern Spring Show 2016) from brief stage through to at show delivery. Extensive stakeholder management – running project teams from all factions of the business• Establishing and maintaining external partnerships (Royal Historic Palaces 2016, River Street Events)• External agency management• Budget management Show less

London, England

- Project manage TLT seasonal campaigns, from concept to post review analysis- Strategic delivery of the full marketing mix for the 107 restaurants- Responsible for all ATL digital media campaign - Co-ordinating and running events across the estate- PR contact for the business- Photography brand guardian- Budget responsibility

Managing consumer PR accounts across the lifestyle, food, parenting, outdoors and tech sectors, while achieving contractural deliverables. Daily management of press materials and journalist contacts. Achieved regular national press coverage.

South Africa

Travelling and working in South Africa as an office administrator. Gained experience in problem solving and working on international projects covering countries such as Sudan, Iraq, Afghanistan and Kuwait.

A Levels, English/History/Biology, A/A/B

Floral Design

• BACS Accredited Diploma in Flower Design 1 • BACS Accredited Diploma in Flower Design 2

Education record

6 month executive business course. Completed an Introductory Certificate in Marketing and Level 3 award in First Line Management. City &.