Lucy Moore Email & Phone Number

Luka Wellness was founded by myself and Kate Boyle, when we discovered a gap in the market for a nourishing treat that isn't full of dairy, fillers, preservatives or refined sugar. We created 100% natural drinking chocolates packed with Superfoods that are delicious, satisfying and nourishing.

Sydney, Australia

Head of marketing for HYPOXI, I create and drive the national strategy and implementation of marketing initiatives to drive leads and increase sales across retail and franchises.With a network of 80 HYPOXI studios nationally and growing, I work on marketing strategy, devise and create campaigns, manage all activity across digital, social media marketing, SEO, develop and maintain our website and work with partners to work towards the business goals.I also develop, create and implement… Show more Head of marketing for HYPOXI, I create and drive the national strategy and implementation of marketing initiatives to drive leads and increase sales across retail and franchises.With a network of 80 HYPOXI studios nationally and growing, I work on marketing strategy, devise and create campaigns, manage all activity across digital, social media marketing, SEO, develop and maintain our website and work with partners to work towards the business goals.I also develop, create and implement marketing initiatives and content to increase and attract high calibre franchisees to increase revenue and growth of the HYPOXI brand. I created meaningful and informative content across website, email / newsletter, SEM, SEO, Meta and collaborations. Show less

Responsibilities:• Account Director for Tabcorp – spearheading new $2.8m ‘More Than Just Winning’ Campaign across 8 x TVCs for retail and brand, OOH, POS, editorial, display, social media and rich media • Director on the re-launch of Mastercard Priceless Cities microsite by developing CRM and content strategy, website and launch communications across display, eDM, social media and activation• Managed content plan for Chobani’s new DIPS Launch across social media and… Show more Responsibilities:• Account Director for Tabcorp – spearheading new $2.8m ‘More Than Just Winning’ Campaign across 8 x TVCs for retail and brand, OOH, POS, editorial, display, social media and rich media • Director on the re-launch of Mastercard Priceless Cities microsite by developing CRM and content strategy, website and launch communications across display, eDM, social media and activation• Managed content plan for Chobani’s new DIPS Launch across social media and experiential• Managed two direct reports, reporting to head of Marketing/Group head• Created strategy across social media channels for wholesale and retail business • Created highly sophisticated CRM strategies based on clear data base segmentation and preferences • Managed CMS and analytics across retail and wholesale business creating real time content Achievements:• Successfully launched most extensive and praised brand campaign that Tabcorp Marketing have developed with triple the versions of normal activity within extremely short timeframes- Relaunched MasterCard Priceless Cities platform - Launched new brand campaign for ANZ Wealth across 130 variations of Apple banners, display banners, SMS, social media with $500k budget Show less

Sydney, Australia

Responsibilities:• Managed $800k Brand Campaign for Luxury retail from creative briefing, media planning and delivery• Managed all internal Board Member Communication• Created strategy across social media channels for wholesale and retail business • Created CRM strategies based on clear data base segmentation and preferences• Managed CMS and analytics across retail and wholesale businessAchievements:• Successfully launched new Paspaley 2015 Brand campaign across… Show more Responsibilities:• Managed $800k Brand Campaign for Luxury retail from creative briefing, media planning and delivery• Managed all internal Board Member Communication• Created strategy across social media channels for wholesale and retail business • Created CRM strategies based on clear data base segmentation and preferences• Managed CMS and analytics across retail and wholesale businessAchievements:• Successfully launched new Paspaley 2015 Brand campaign across display, online video’s, POS, editorial and OOH• Average post ‘likes’ and ‘followers’ across Instagram and Facebook increased by 110% during June Month of the Pearl • Worked with team to develop first ever Paspaley Pop-Up Boutique in collaboration with One & Only Hayman Island• Developed 2015 Brand Book and educational book for retail and wholesale business for international distribution – a book used by Board of Directors and Managers across the business • Opened new avenues to market products, developing an integrated strategy for Chinese markets• Created Award submission for JNA Jewellery Awards 2015 that was nominated as an honoree (results TBC)• New Business proposal won huge International Client (Name can not be distributed for privacy reasons) Show less

The Rocks, Sydney

Responsibilities:• Works closely with Digital Planner to create strong online campaigns to enhance loyalty with current members and acquire new members to the program across Facebook, Mobile, iPad applications and eDM• Manages end to end campaigns across all channels including briefing , budget, critical paths, internal and external stakeholder management and media • Developed Launch campaigns for new product and partners to the program including Qantas Points site, Qantas Cash… Show more Responsibilities:• Works closely with Digital Planner to create strong online campaigns to enhance loyalty with current members and acquire new members to the program across Facebook, Mobile, iPad applications and eDM• Manages end to end campaigns across all channels including briefing , budget, critical paths, internal and external stakeholder management and media • Developed Launch campaigns for new product and partners to the program including Qantas Points site, Qantas Cash Card and Qantas Restaurants• Created educational online videos across the business housed on Qantas.com site• New Business Manager – working across pitches from tender response through to presentation • Director for IMB new look launch campaign, managing end to end from briefing, research, creative concept, production, budget, media and digital for 3 x TVC executions, 3 x radio scripts, 6 x print executions, 6 x outdoor executions and POS of total budget $1.2mAchievements:• Business Director on winning team for a new Financial Services Client, worth $500k per year• Business Director for the launch of Qantas Points website driving millions of views in first month• Launched Qantas Cash product, driving $30 million dollar spend from a $2 million dollar target• Managed the development of the first ad for an Application used for an iPad for QFF• Developed a fully integrated Qantas Cash Card Campaign across Facebook, Instagram, Qantas.com and Editorial with strong promotional focus exceeding target spend by 31%• Increased billings from $350k average per month to $500k in current month through managing the Qantas Frequent Flyer Account• Managed integrated Facebook campaign for QFF promoting across paid media, Qantas channels and eDMs receiving over 100k unique clicks and 32k entries to competition over a 4 week period• Won majority of the financial services business across QFF for the Agency, including high value campaigns such as Direct Mail, online and eDM campaigns Show less

Sydney, Australia

Responsibilities:• Management of all marketing and communications across top merchants in JAPA and EMEA regions for retail and travel merchants such as Google, Hertz, Emirates, Etihad, Paypal • End to end campaign management in Online (eDM, CMS, Web banners, DSP, SEO, SEM) DM and editorial for Affinity Acquisition across 45 partners – 10 campaigns annually including creative development, execution, data, Mailhouse, printing, reporting and analysis• Creating reports and analyzing… Show more Responsibilities:• Management of all marketing and communications across top merchants in JAPA and EMEA regions for retail and travel merchants such as Google, Hertz, Emirates, Etihad, Paypal • End to end campaign management in Online (eDM, CMS, Web banners, DSP, SEO, SEM) DM and editorial for Affinity Acquisition across 45 partners – 10 campaigns annually including creative development, execution, data, Mailhouse, printing, reporting and analysis• Creating reports and analyzing results through online reporting tools • Sourced opportunities to offer physical incentives to prospect card members and manage all outgoing and incoming stock through vendor and suppliers • Upholding relationship management with key stakeholders across various areas of the business • Managing the maintenance of annual budget of 3.5 million across 45 partners, 15 campaigns, multiple channelsAchievements:• Campaigns managed acquired new cards across multiple portfolios- campaigns performing at 110% of forecast and driving 3000 cards• Launched first DSP across Affinity portfolio • Involved in re-development of creative execution for current campaign to drive growth and revive product features to prospective customers – s new execution saw a lift in results from previous year • Revived incentive strategy to ensure incentives appealed to a broader customer base • Created additional marketing opportunities for key partners through eDMs and additional DM material driving incremental growth for the business • Maximized relationships with agency and partners to receive a 76% rating in recent survey, an increase of 5% from previous year• Effectively managed escalations down from 250+ per month to 30 per month • Launched a new product in NZ for the American Express portfolio to 250,000 members Show less

Sydney, Australia

Responsibilities:• Worked on above the line campaigns – including TVC, radio and print ads all ensuring exceptional attention to detail from briefing, research, execution to despatch• Writing extensive briefs written coherently and accurately to ensure clients needs are met in every regard and correct information is being communicated to all parties involved• Managing all aspects of accounts and campaigns to ensure all clients needs are met including liaising with traffic, creative… Show more Responsibilities:• Worked on above the line campaigns – including TVC, radio and print ads all ensuring exceptional attention to detail from briefing, research, execution to despatch• Writing extensive briefs written coherently and accurately to ensure clients needs are met in every regard and correct information is being communicated to all parties involved• Managing all aspects of accounts and campaigns to ensure all clients needs are met including liaising with traffic, creative team, print production team, TV production team and internal management• Basic administration duties including research into competitor products, ordering stationery, ordering couriers, organising meetings- times, catering, rooms, taking messages for management.Achievements:• Selected as one of 20 from 2000+ employees across STW Group to participate in High Potential and Future Leadership Program• Winning new business for RTA - Motorcycle Safety Campaign and Double Demerits campaign of $150 000 • Winning new business for Children’s Panadol Campaign worth $50,000 to the business and adding an additional portfolio to the Ogilvy client suite• Involved in the launch of new product for GSK to the market through TVC, radio and print• Developed winning strategies to incorporate online opportunities to align with the above the line creative such as website re-design Show less