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@paeztheory.com
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Lucy Paez is listed as Helping businesses brand better. at Paez Theory, a with 1 employees, based in Louisville Metropolitan Area, United States. AeroLeads shows a work email signal at paeztheory.com and a matched LinkedIn profile for Lucy Paez.
Lucy Paez previously worked as Brand Consultant at Paez Theory and Product Marketing Lead, Group Benefits at Humana. Lucy Paez holds Bachelor Of Science (Bs), Marketing from University Of Louisville.
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A strategic thinker and dependable doer, I specialize in (and perhaps, obsess over) branding and communications. With a knack for synthesizing ideas and perspectives, I craft compelling stories that connect with audiences and position businesses to highlight their value. I wholeheartedly believe that great branding benefits both consumers and businesses, and I'm on a mission to help businesses be as successful as they should be.
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Louisville, Ky
Branding is the perception of your business, value, and values. As a brand consultant, I help businesses brand better. I dig into the details of what truly makes a business or organization special and use that to create messaging that unifies teams and connects with consumers.
As part of the Go-To-Market Strategy team within the Group Benefits organization at Humana, I am responsible for enabling our Sales team with the knowledge and tools they need to strategically position our products in the market. This includes managing cross-functional relationships to anticipate and advocate for Sales' needs, planning and executing communication and training efforts for successful Product launches, and coordinating market initiatives with both internal and external partners to drive broker engagement.
As the Director of Brand Development, I work with the Thoroughbred Spirits Design team to create, realign, and grow spirits brands across North America. My role is to define the brand story and collaborate in bringing it to life through package design.
Louisville, Kentucky Area
Began as the Brand Spokeswoman, representing the BYOB brand in venues around the country with the intent to increase awareness and understanding of the product through demonstrations and promotions In the role as Director of Sales and Marketing, responsibilities included:-Developing innovative ways to increase brand awareness and open new channels for sales-Managing marketing efforts, including creating content and launching a new social media campaign-Building relationships with current and potential clients-Tracking sales and invoices-Improving value proposition by experimenting with the product to identify new uses and opportunities for company expansion
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Lucy Paez works for Paez Theory.
Lucy Paez is listed as Helping businesses brand better. at Paez Theory.
AeroLeads has found 1 work email signal at @paeztheory.com for Lucy Paez at Paez Theory.
Lucy Paez is based in Louisville Metropolitan Area, United States while working with Paez Theory.
Lucy Paez has worked for Paez Theory, Humana, Thoroughbred: The Spirits Consultants, Makespace!, and Oohology.
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Lucy Paez holds Bachelor Of Science (Bs), Marketing from University Of Louisville.
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