Lucy Ratcliffe Email and Phone Number
I started out as a reporter chasing fire trucks & police cars before trying out PR & comms, where I found UX. 💡 Lately I’ve been leading design teams, and now I’m running my own consultancy & studying to be a sailor ⚓️ why???⛵️In 1969, my parents Prof John & Heather Arthur sailed in a tiny boat called Songvaar from the UK to NZ. It made the front page of the Auckland Star. This instilled a lifelong love of the sea and good stories.🥾In 2023, I won an Adventurous Leadership scholarship for a 5-day Outward Bound course. This rekindled my obsession with the outdoors and fuelled a desire to do more meaningful mahi, ideally outside!⚓️ In 2024, I began volunteer crewing on the tall ship Spirit of NZ - combining the awesome art of facilitation and a high seas adventure. I’m on a mission to get more balance in my life. Right now self-employment appears to be the best way to combine my passions for the wilderness, facilitation, coaching and leadership while I study for my Skipper Restricted Limits / Certificate in Domestic Marine Operations.Get in touch if you need:✔️Leadership and/or design coaching ✔️A workshop designed & facilitated✔️Help building creative & high performing culture in your teams ✔️To improve customer loyalty and business performance Book me in for a coffee or a call: https://www.turamaconsultants.com/bookings
Five
View- Website:
- fivenz.com
- Employees:
- 3
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Founder & Managing DirectorTūrama Consultants Jul 2024 - PresentAuckland, New ZealandTūrama Consultants is a small agency based in Beach Haven, Tāmaki Makaurau. We specialise in design thinking and CX coaching for senior leaders. We also offer leadership coaching, post-course coaching, as well as workshop facilitation and experience design services.In te reo Māori, "tūrama" is a noun for light, or as a verb, to illuminate. In Latin, Lucy means light. At Tūrama, we aim to illuminate people's potential, providing light and space for growth and creativity.Book me… Show more Tūrama Consultants is a small agency based in Beach Haven, Tāmaki Makaurau. We specialise in design thinking and CX coaching for senior leaders. We also offer leadership coaching, post-course coaching, as well as workshop facilitation and experience design services.In te reo Māori, "tūrama" is a noun for light, or as a verb, to illuminate. In Latin, Lucy means light. At Tūrama, we aim to illuminate people's potential, providing light and space for growth and creativity.Book me for a free chat, or coffee, to see if we could work together: https://www.turamaconsultants.com/bookings Show less
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Design & Culture AlchemistFive Sep 2024 - PresentAuckland, New ZealandI'm an associate at Five, where I help with:✔️ Performance: Discovery, EX & CX Mapping, Advisory & Coaching, Ways of Working & Agile.✔️ Culture EX: Discovery & Advisory✔️ Strategy & Leadership: Strategy Design & Innovation Design Sprints✔️ People: Capability Uplift & Outplacement Support. -
Head Of Experience DesignFidelity Life Assurance Company Limited Jun 2023 - Jun 2024Auckland, New ZealandFidelity Life is New Zealand's only fully Kiwi-owned life insurer, proudly partnering with Outward Bound and Bellyful to support grassroots organisations that align with the business' aspirations and values. As Head of Experience Design, I reported to the Chief Customer Officer and led a team spanning the disciplines of UX/UI, Research and Insights, and service and CX design.What I'm proud of:✔️ Leading a team that deeply cares about the end user that delivers exceptional… Show more Fidelity Life is New Zealand's only fully Kiwi-owned life insurer, proudly partnering with Outward Bound and Bellyful to support grassroots organisations that align with the business' aspirations and values. As Head of Experience Design, I reported to the Chief Customer Officer and led a team spanning the disciplines of UX/UI, Research and Insights, and service and CX design.What I'm proud of:✔️ Leading a team that deeply cares about the end user that delivers exceptional experiences. I was part of the team that worked tirelessly on a new digital product, launched in April 2024 with excellent ease of use scores and high NPS from users.✔️ Developing a high performing team with an incredibly warm and kind culture using the Emotional Culture Deck card game to articulate the conditions of success and initiate inspiring rituals to keep connected, grounded and grow together.✔️ Co-conspiring with the Research & Insights Lead to upgrade Qualtrics and upskilling designers in the ways of Voice of the Customer programmes and quantitative research. Show less -
Experience Design LeadFidelity Life Assurance Company Limited May 2020 - Nov 2023Auckland, New ZealandAs Experience Design Lead, I was involved in transformational projects across the organisation, using each as an opportunity to increase knowledge and application of human-centred ways of working and design thinking. What I'm proud of: ✔️ Re-imagining the people experience end to end with the People & Performance team - a rare project that was entirely design and people-led with 80% of ideal state blueprint delivered.✔️Creating popular monthly design showcases and a cross… Show more As Experience Design Lead, I was involved in transformational projects across the organisation, using each as an opportunity to increase knowledge and application of human-centred ways of working and design thinking. What I'm proud of: ✔️ Re-imagining the people experience end to end with the People & Performance team - a rare project that was entirely design and people-led with 80% of ideal state blueprint delivered.✔️Creating popular monthly design showcases and a cross functional Experience Community to reduce silos and zero teams in collectively on the customer. ✔️Being awarded the Adventurous Leadership Scholarship to attend Outward Bound's 5-day Pro Course. Show less -
Senior Digital Experience Strategist & Product Owner2Degrees Aug 2019 - May 2020Auckland, New ZealandI was a senior member of the digital strategy team and agile product owner for the 2degrees website replatforming project. What I'm proud of:✔️Establishing 2degrees first in-house UX testing lab and running UX research activities like surveys, card sorts, tree jacks, facilitating interviews and usability testing. ✔️ Building and evangelising the product roadmap for the 2degrees website. ✔️ Being a key partner in the digital transformation, experience-led project… Show more I was a senior member of the digital strategy team and agile product owner for the 2degrees website replatforming project. What I'm proud of:✔️Establishing 2degrees first in-house UX testing lab and running UX research activities like surveys, card sorts, tree jacks, facilitating interviews and usability testing. ✔️ Building and evangelising the product roadmap for the 2degrees website. ✔️ Being a key partner in the digital transformation, experience-led project team facilitating key communications activities such as roadshows, speed dating, and regularly presenting to stakeholders. Show less -
Content Designer And Experience Design Chapter LeadSpark New Zealand Jul 2018 - Aug 2019Auckland, New ZealandWhen Spark went agile, I became a chapter lead with nine direct reports. What I'm proud of:✔️ Speaking at the early agile bootcamps (following All Black legend Kevin Mealamu no less!). ✔️ Co-founding governance and establishing workflows for website publishing with design, content and development teams to improve content quality, accuracy, readability, brand adherence and reduce risk to the business. ✔️ Delivering homepage refreshes with customer-tested designs… Show more When Spark went agile, I became a chapter lead with nine direct reports. What I'm proud of:✔️ Speaking at the early agile bootcamps (following All Black legend Kevin Mealamu no less!). ✔️ Co-founding governance and establishing workflows for website publishing with design, content and development teams to improve content quality, accuracy, readability, brand adherence and reduce risk to the business. ✔️ Delivering homepage refreshes with customer-tested designs that have driven exponential traffic to the site. Show less -
Senior Content DeveloperSpark New Zealand Jan 2017 - Jul 2018Auckland, New ZealandFor my first 12 months at Spark, I was a senior content developer in the User Experience (UX) Design team. What I'm proud of:✔️ Refreshing the help site, user testing and implementing new user interface (UI), auditing and rewriting accurate, plain English content, reducing page count from 850 to 90, with a radical NPS improvement from -87 to 7. ✔️ Co-creating Spark’s chat bot, Ivy - I trained a team of chat agents to create content using the same principles as the help site… Show more For my first 12 months at Spark, I was a senior content developer in the User Experience (UX) Design team. What I'm proud of:✔️ Refreshing the help site, user testing and implementing new user interface (UI), auditing and rewriting accurate, plain English content, reducing page count from 850 to 90, with a radical NPS improvement from -87 to 7. ✔️ Co-creating Spark’s chat bot, Ivy - I trained a team of chat agents to create content using the same principles as the help site refresh. Ivy now deflects up to 30% of live chats away from human agents and has reduced costs to call centre by 25%. ✔️ Mentoring designers and working closely with other senior UX team members on communications, interviewing staff and writing stories for internal publications, increasing the profile of the team across the business. Show less -
Account ManagerHealthy Communications Nz Ltd 2014 - Jan 2017AucklandHealthy Communications is a boutique communications and public relations agency based in Westmere, Tāmaki Makaurau. We primarily worked with health sector clients from non-profit, government and corporate organisations. What I'm proud of:✔️ Getting Sir Richard Hadlee and his wife Diane on the cover of the NZ Women's Weekly for my client Glaucoma NZ as part of glaucoma awareness month. ✔️ Revamping an in-house staff magazine for Nirvana Health Group (now Tāmaki Health) and… Show more Healthy Communications is a boutique communications and public relations agency based in Westmere, Tāmaki Makaurau. We primarily worked with health sector clients from non-profit, government and corporate organisations. What I'm proud of:✔️ Getting Sir Richard Hadlee and his wife Diane on the cover of the NZ Women's Weekly for my client Glaucoma NZ as part of glaucoma awareness month. ✔️ Revamping an in-house staff magazine for Nirvana Health Group (now Tāmaki Health) and working closely with execs and CEOs on annual report design and copy writing, in particular, Total Healthcare Otara.✔️ Growing Healthy Communications alongside the founder, Susie Hill, from 2-3 writers, editors and web masters, to 7 sub-contractors. Show less -
Journalist At New Zealand DoctorThe Health Media Ltd 2007 - 2013Auckland, New ZealandNew Zealand Doctor/ Rata Aotearoa is a niche trade publication whose target audience is GPs, the wider health sector, including central government.What I'm proud of:✔️ During my time at New Zealand Doctor, the publication was a finalist or winner nearly every single year in the Canon Media Awards, trade or professional category. ✔️ In 2013 and in 2010, I was a finalist for best journalist in the trade category of the Magazine Publishers Awards. ✔️ Interviewing a… Show more New Zealand Doctor/ Rata Aotearoa is a niche trade publication whose target audience is GPs, the wider health sector, including central government.What I'm proud of:✔️ During my time at New Zealand Doctor, the publication was a finalist or winner nearly every single year in the Canon Media Awards, trade or professional category. ✔️ In 2013 and in 2010, I was a finalist for best journalist in the trade category of the Magazine Publishers Awards. ✔️ Interviewing a plethora of high profile personalities, such as Prof Ashley Bloomfield, Bill English, Tony Ryall, Sir Ray Avery, Kim Dotcom, Dr Lester Levy, Sir John Kirwan, Peter Burling’s Mum and Kimbra’s Dad, name a few. Show less -
Journalist At Central Leader, Auckland City Harbour News, Eastern CourierFairfax Media 2005 - 2007I loved working on community media in the days when social media didn't exist, the internet was only used for email and occasional publishing, and journalism was about having good contacts, great ethics and stellar story telling capability.What I'm proud of:✔️ Interviewing incredible New Zealanders like Valerie Adams, Dick Quax and Margaret Mahy.✔️ Developing incredible local relationships, in particular with the fire service, police and Coastguard, to deliver quality news… Show more I loved working on community media in the days when social media didn't exist, the internet was only used for email and occasional publishing, and journalism was about having good contacts, great ethics and stellar story telling capability.What I'm proud of:✔️ Interviewing incredible New Zealanders like Valerie Adams, Dick Quax and Margaret Mahy.✔️ Developing incredible local relationships, in particular with the fire service, police and Coastguard, to deliver quality news and stories that matter before the age of social media. Contacts trusted me not to sensationalise and report stories that were both compelling and impartial.✔️ Hosting and running a new feature called Reporter's Diary which profiled people who were fundraising for good causes - the hard copy, analogue forerunner to Give a Little. Show less
Lucy Ratcliffe Education Details
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Journalism -
Honours In English
Frequently Asked Questions about Lucy Ratcliffe
What company does Lucy Ratcliffe work for?
Lucy Ratcliffe works for Five
What is Lucy Ratcliffe's role at the current company?
Lucy Ratcliffe's current role is Facilitator ✨ Coach & mentor ☀️ Student skipper ⚓️.
What schools did Lucy Ratcliffe attend?
Lucy Ratcliffe attended Auckland University Of Technology, St Cuthbert's College.
Who are Lucy Ratcliffe's colleagues?
Lucy Ratcliffe's colleagues are Nick Mackeson-Smith, Thomas Murphy, Jess Keenan.
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