Lucy Edick Ray Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Charlottesville, Va, Us

Lead project management and client relations of a creative branding and design studio while also directing marketing and branding of hospitality industry subsidiaries. • Guided expanding coffee shop chain and roastery, Grit Coffee, from day one conception to six current locations, filling roles including business development, shop management, and distribution channel planning• Lead social-media and digital marketing strategic direct-to-consumer initiatives for hospitality brands including local restaurants, breweries, wine shops, bakeries, and coffee distributors• Simultaneously managed 15-20 client projects, translating client goals and deliverables to internal design team, while assisting in creative development process and delivering creative assets • Routinely lead email, direct, and digital marketing campaigns across the healthcare, biotech, hospitality, education, finance, and food and beverage industries • Lead ideation presentations to formulate innovative strategies with clients and establish actionable direction • Guided clients along creative journey by outlining project timelines and communicating milestone deadlines to both clients and creative team in order to execute projects on time and within project scope • Collaborated seamlessly with creative team utilizing Adobe Creative Suites to execute client projects and deliver pitches, evaluating work and providing feedback to ensure issues are mitigated proactively• Assisted with customer acquisition process and executes retention strategy in order to build and maintain strong client relationships across multiple industries • Gathered data through third-party platforms and analytics tools to deliver direct reports to clients

Nashville, Tennessee, Us

Developed vision, branding strategy and scaling roadmap in preparation for growth-stage funding for healthcare startup, now valued over $4 million. • Launched a cohesive brand and educational initiatives across multiple digital platforms in an effort to grow client base• Published inaugural company website, produced social media campaigns, developed radio, digital, and print ads, and initiated a speaking tour with the founder• Acted as a resource to internal team members to identify key growth areas across the management, sales, marketing, and customer service verticals • Led go-to-market execution and assisted with daily problem-solving challenges that arose as operations expanded and company experienced rapid growth

Knoxville, Tennessee, Us

Led marketing team for national logistics and wholesale grocery distributor, a Forbes top 100 privately held company with approximately $4.2 billion of annual revenue. • Established internal marketing department, working with C-Suite executives to formulate short and long-term marketing goals; responsible for planning and delivery of all company-wide marketing efforts• Led complete overhaul of company’s public-facing brand identity, implementing an industry-leading marketing presence in approximately 18 months • Created corporate and subsidiary direct-to-consumer brand strategy and guidelines, while managing large-scale marketing initiatives across 28 company warehouse locations• Developed and launched firm-wide service offering to gain and retain high-value customers, providing sales force with comprehensive client solutions ranging from logo design, marketing and advertising materials, three-dimensional building renderings, and point-of-sale consulting

Charlottesville, Va, Us

A branding, design, and production company specializing in creating cohesive brand identities which allow clients to thrive in an ever-changing advertising market.• Identified solutions that addressed client goals while delegating tasks to ensure project milestones and deadlines were met• Ensured company progression by conducting market research, implementing a production management software system, establishing weekly client briefings, and seeking additional projects and business• Delivered print, social media, web design, and file preparation for client projects• Worked as operations management assistant for rebranding of recently acquired coffee house chain

Bachelor Of Arts (Ba), Fine/Studio Arts, General

Fine/Studio Arts And Art History