Marketing
CurrentAs the sole marketeer at Bug Bakes/WILD Pet Food, I lead strategic marketing initiatives that highlight our commitment to providing high-quality, eco-friendly nutrition for dogs.Key Responsibilities:Strategic Planning: Developing and executing comprehensive omni-channel marketing strategies to drive brand awareness and growth. Brand Management: Enhancing the WILD Pet Food brand, ensuring consistency and resonance with our target audience across all marketing strategies.Campaign Development: Creating and managing impactful marketing campaigns across digital, social media, and traditional platforms.Customer Engagement: Building strong relationships with customers through compelling content, storytelling, and personalised communication.Market Research: Analysing market trends and customer insights to inform product development and marketing efforts.Sustainability Advocacy: Promoting the benefits of sustainable pet food solutions and educating the market on eco-friendly practices.