Investing in New England's most beloved and enduring food and beverage institutions to preserve and perpetuate their brands and their legacies.

Led marketing efforts for natural, better-for-you food brand, focused on growing and optimizing the company's Amazon business.

Content marketing, brand strategy, positioning and storytelling for LinkedIn Learning (formerly Lynda.com)

Drove method's re-entry into the body wash category, leading development of body wash vision and strategy and managing creative direction from concept to execution based on consumer research, market trends and articulation of Method’s unique value proposition. Innovation pipeline delivered +21% YOY growth.

Led cross-functional team in commercializing and developing go-to-market strategy for the first ever air pressure-powered green air freshener.

Managed integrated marketing programs and helped define brand and innovation strategy to achieve growth targets for Clorox Disinfecting Wipes and Clorox family of Toilet Products. Led cross-functional team through commercialization process for extensive refresh of Clorox Disinfecting Wipes, from concept to product updates to packaging design. Partnered with creative agency to develop new advertising and creative assets for Liquid Plumr Double Impact resulting in the ad named Advertising Age’s Viral Video of the Year in the :60 spot category.

Kellogg Graduate School of Management, Northwestern University