As part of the content and channels team, I oversee the Group's social media channels and the SGS.com homepage, ensuring a dynamic editorial calendar that delivers engaging and relevant content, including videos, live streams, and takeovers. I contribute to and execute content strategies that align with our brand positioning and business goals, collaborating with other content specialists to drive impactful digital campaigns. I coordinate cross-channel corporate campaigns, guide the Digital Engagement team on community management, and handle social media complaints to maintain a positive online presence.

I crafted a diverse range of copy to support the marketing activities of the business, including website content, email campaigns, and social media posts. I collaborated with external providers to produce marketing materials and closely monitored SEO performance for Vaultinum, leveraging SEO-optimized copy to drive visibility. Additionally, I managed content creation and optimization across web and social channels, ensuring that all content was compelling and aligned with the brand’s objectives.