Transforming businesses through digital business infrastructure change and innovation.

Digital Business Transformation & Consulting• End-to-end Product Management

Jewelry Brand • Handmade, designed and curated jewelry• Brand sponsor to over 10 events • Achieved over 5000 orders in direct-to-consumer sales

Empowering habits by removing willpower from the everyday equation.• Owned the P&L and BS statements, ensuring timeliness and accuracy of monthly reporting.• Developed KPI Reports on overall shop performance used for key decision-making by leadership.• Analyzed traffic sources to develop budget strategy for targetted marketing campaigns. • Ensured fulfillment of customer transactions and managed all inquiries regarding customer.• Conducted marketing outreach to suitable candidates for brand partnerships, sucessfully garnering over 3 partnerships.

Video-Conferencing Start-Up • Created key marketing materials for all Mien Tzu social platforms, increasing engagement and userbase. • Worked with leadership to identify ideas of product improvement, including feature and UI/UX enhancement.• Conducted competitive research on similar experienced competitors in the market. • Lead Generation, Propspecting, and Outreach.

Shomigo is an online shopping platform designed to connect shoppers and retailers using recommendations from Machine Learning (AI) technology. Shomigo strives to bolster sales to small businesses and help customers find unique and local products.• Lead Generation & Outreach• Competitive Research Analysis • SEO Researcher & Article Writer

Restoring and sustaining profitability in Music & Entertainment in a post-COVID world in. Read more: https://static1.squarespace.com/static/5ec6ebf919d0bd4e2fc88596/t/61172cc3d18cc452cfadbede/1628908757271/fall2020.pdf

• Retail Industry researcher