Lucy Baunay Email and Phone Number

- Build and maintain strong relationships with C-suite executives, becoming a trusted advisor and ensuring alignment with their strategic objectives- Lead cross-functional teams in the execution of innovative sustainability and technology projects for clients across industries, ensuring successful delivery and client satisfaction - Define new products and services offerings aligned to client needs and global strategy- Lead sales opportunities from inception to signing, utilizing CRM systems to manage and track interactions, contributing to a multi-million client portfolio and pipeline- Facilitate client workshops and roundtables that foster collaboration and knowledge sharing, enhancing client satisfaction and loyalty- Build and maintain strong relationships with C-suite executives, becoming a trusted advisor and ensuring alignment with their strategic objectives - Lead cross-functional teams in the execution of innovative sustainability and technology projects for clients across industries, ensuring successful delivery and client satisfaction - Define new products and services offerings aligned to client needs and global strategy - Lead sales opportunities from inception to signing, utilizing CRM systems to manage and track interactions, contributing to a multi-million client portfolio and pipeline - Facilitate client workshops and roundtables that foster collaboration and knowledge sharing, enhancing client satisfaction and loyalty

Co-founded the Bee Green community in Canada, an internal organization of volunteers within IBM dedicated to lowering the impact of our activities on the planet. We do so by building sustainable initiatives that seek to create impactful conversations on the climate crisis and our role into it.

As part of the Sustainability team in Canada, I focus on helping clients embark or sustain their journey to net zero, by leveraging circular economy principles in the very design of all of our clients' processes and operations.

Amplified the launch of a new French sports TV channel and web platform through a SEM campaign. Developed and executed media strategies, provided weekly performance reports, SEO content review, and trained the marketing team. Achieved CPC of 0.62€ and CTR of 2.13% for SEM; gained 3000 Facebook likes and a CPC of 0.43€ during the campaign.

- Define, manage and oversee all web campaigns (SEO/SEM, Amazon, social media, e-mail) and marketing databases to drive brand growth through customer acquisition. Results: $0 to $1M+ B2C e-commerce revenue in 1 year - Define, manage and oversee eCRM activity (strategic and technical) to drive B2C and B2B client acquisition, while increasing engagement of actual clients. Results: 0 to 180+ monthly B2B leads in 1.5 year - Define, manage and oversee the launch of external digital sales channels (Amazon FBA, Costco, Best Buy) - Redesign and launch a new multi-country website - Manage and supervise digital marketing strategies implementation that involve consultants and agencies

• Achieved monthly sales goals, Applied rituals of sales in all departments. • Participated to the organization of the store, Took leadership initiatives• Managed re-stocking, Anticipated stock purchases• Followed-up with clients, Managed and updated a detailed Customer Book• Participated to visual merchandizing initiatives• Developed knowledge of Hermès and luxury industry • Received trainings of Hermès Parfum and La Montre Hermès

• Wrote a review for the internal use of the NGO in a team, listing the protective and risk factors for young girls in Canada.

• Applied rituals of sales in 5 departments (A,S,U,F,P). • Managed team relations, took leadership initiatives• Managed the pressure and fast pace of life store, specifically during the Christmas period • Received trainings on the history of the company and its products