Lucy Bickel

Lucy Bickel Email and Phone Number

Aspiring Art Director | Advertising Student at Penn State University | Formerly StrawberryFrog Tadpole Program @ American Advertising Federation
washington, district of columbia, united states
Lucy Bickel's Location
University Park, Pennsylvania, United States, United States
About Lucy Bickel

I was five when I wrote my first picture book (Kindergarten-Picasso-level illustrations and all), realizing I was a natural-born storyteller. I tell stories all the time, like about how I grew up in Amish Country and how the only time I was late to school was because of “traffic” (@horseandbuggies). Or about how I ran my family business, aka our school yearbook, which my dad was the adviser of for 25 years (and yes, he was my teacher all four years of high school; we can unpack that later).Or the day I toured top advertising agencies in The City That Never Sleeps with Penn State’s Bellisario College of Communications, savoring every New York minute, inspiring me to live out my Lucy in New York dream (which will absolutely receive higher ratings than Emily in Paris).So I guess the least I can do is tell a brand’s story visually.Writing was always my first love, but design really took my heart. Combine them with marketing and entrepreneurial thinking, and I became married to the idea of storytelling through advertising. Flash forward to this past summer when I did get to live out my dream interning at StrawberryFrog in the Empire State Building. Although I shadowed the strategy, business leadership, growth, and project management departments, it was there where I learned creative was my true fit.Probably the next story you’ll hear from me is how I made my dream of becoming an art director a reality…

Lucy Bickel's Current Company Details
American Advertising Federation

American Advertising Federation

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Aspiring Art Director | Advertising Student at Penn State University | Formerly StrawberryFrog Tadpole Program
washington, district of columbia, united states
Website:
aaf.org
Employees:
275
Lucy Bickel Work Experience Details
  • American Advertising Federation
    Executive Creative Director, The Nittany Group
    American Advertising Federation May 2024 - Present
    State College, Pennsylvania, United States
    Oversee the development and production of creative executions for a fully-integrated campaign across PESO, including experiential, social, and video activations
  • American Advertising Federation
    Associate Creative Director - Art Direction & Plans Book Designer, The Nittany Group
    American Advertising Federation Aug 2023 - Apr 2024
    Assisted our creative director in determining the visual and verbal aesthetic in what would become one of one of the Top 8 NSAC omnichannel campaigns in the country Established and managed the art direction, keeping it consistent across all executionsDesigned a 13-page plans book featuring all aspects of our campaign as well as coordinated our slide deck between our strategists, writers, and designersThe Result: National finalist (Top 8 out of 106 NSAC teams), First place district winner and progressed to regionals and nationals
  • American Advertising Federation
    Plans Book Designer, The Nittany Group
    American Advertising Federation Oct 2022 - Aug 2023
    State College, Pennsylvania, United States
    Collaborated with team to create a 20-page plans book that featured all aspects of our campaign (Adobe InDesign, Illustrator, Photoshop)The Result: Best Art Direction Award in the NSAC District 2 Competition and highest-scoring plans book recognition; won third place overall for our campaign
  • Penn State University
    Fellow, Donald P. Bellisario College Of Communications
    Penn State University Aug 2024 - Present
    State College, Pennsylvania, United States
    Represent the college as one of 15 ambassadorsNetwork with esteemed alumni and mentor first-year students
  • Penn State University
    The Dean'S Teaching Assistant, Build Your Media Brand, Bellisario College Of Communications
    Penn State University Aug 2024 - Present
    State College, Pennsylvania, United States
    Mentor Bellisario College of Communications' rising stars and help them navigate their communications journeysCollaborate with The Dean of Bellisario College of Communications, Dean Marie Hardin, and my fellow TAs
  • Penn State University
    Lead Ambassador, Entrepreneurship & Innovation (Enti) Minor
    Penn State University Aug 2023 - Present
    State College, Pennsylvania, United States
    Plan networking events on campus to promote the minor to prospective studentsNetwork with entrepreneurial leaders within the campus communityDesign graphics and advertisements to publicize these events
  • Penn State University
    Student Liason, Bellisario Ad/Pr Network Board
    Penn State University Aug 2024 - Present
    State College, Pennsylvania, United States
    Represent and provide a voice for our Ad/PR student body in Ad/PR Network Board meetingsNetwork and collaborate with top Ad/PR alumni
  • Penn State University
    Learning Assistant, Entrepreneurial Leadership, College Of Engineering
    Penn State University Aug 2023 - Present
    State College, Pennsylvania, United States
    Assist the professor by writing class announcements and managing the grade bookMentor students in their small business projects and help their ideas become realitiesServe as a liaison between the professor and students
  • Penn State Ad/Pr Club
    Outreach Chair
    Penn State Ad/Pr Club Apr 2023 - Present
    State College, Pennsylvania, United States
    Network with Ad/PR alumni to coordinate guest speakers for our meetingsCoordinate all aspects of their presentation from initial informational to post-meeting phasesPlanned nine meetings in 2023-2024 academic year, including eight solo speakers and one alumni panel with nine members of the Bellisario Ad/PR Network Board
  • Strawberryfrog
    Design & Social Media Content Creation Intern – Tadpole Program
    Strawberryfrog Jun 2024 - Aug 2024
    Empire State Building, New York, New York, United States
    Developed big movement ideas and creative executions with team based in rigorous strategy for large client; presented to our CEOManaged social media calendar with growth team and designed custom content (Photoshop, Premiere Pro, CapCut)Conducted strategic research + competitive landscapes with strategists + business leadership team to see how strategy and creative departments collaborateExplored newest AI technology capabilities across different departmentsShadowed each department to learn the ins and outs of agency structure
  • Penn State Athletics
    Graphic Designer
    Penn State Athletics Sep 2022 - Apr 2024
    State College, Pennsylvania, United States
    Design and create social media, print graphics, and official posters for Penn State Athletics' 29 NCAA Division I teams (Adobe Photoshop) including men's and women's basketball, baseball, softball, lacrosse, volleyball, field hockey and moreShadow and assist graphic designers, marketing directors, and producers at promo shoots Work live under pressure by creating score update graphics for men's ice hockey live at games (2022-2023 season)
  • Mason
    Art Director
    Mason May 2023 - Aug 2023
    Bethany, Connecticut, United States
    Created designs on Adobe Photoshop, InDesign, and Illustrator for captivating campaigns from ideation to execution with copywriting partnerProduced client-facing work, including ONS Healthcare and Acadia InsuranceCreated and presented weekly zeitgeist presentations to agency that feature current events and marketing trends

Lucy Bickel Education Details

Frequently Asked Questions about Lucy Bickel

What company does Lucy Bickel work for?

Lucy Bickel works for American Advertising Federation

What is Lucy Bickel's role at the current company?

Lucy Bickel's current role is Aspiring Art Director | Advertising Student at Penn State University | Formerly StrawberryFrog Tadpole Program.

What schools did Lucy Bickel attend?

Lucy Bickel attended Penn State University, Eastern Lebanon County High School.

Who are Lucy Bickel's colleagues?

Lucy Bickel's colleagues are Lindsay Robles, Damond Washington, Maya Burda, Marilisa Cappello, An-Chi Chan, Madelyn Cooper, Mary-Grace Gonzales.

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