Founder, Managing Director
Lucid Uk
Marketing Agency for Prestige BrandsFounded in 2002 Lucid specialised in creating stand-out experiential marketing campaigns for prestige brands. From consumer research to full-scale global experiential, we became the go-to agency for brands looking for a team that wholly understand the premium market to create campaigns that captivate consumer consciousness.We retained an impressive 100% of clients, and won 100% of new business pitches.We typically became an extension of the clients' own senior marketing teams, working hand in glove, guiding and supporting them with strategic and creative decisions. We delivered pioneering experiential projects, working with some of the most demanding and high profile brands, individuals and talent in the UK and globally.We delivered experiential projects that were developed as global toolkits to be rolled-out in each key international market.Our vision and delivery of experiential projects was held up by our clients as an example to other stakeholders, and we were often tasked with educating bigger agencies and our clients' own in-house leadership teams on the importance of understanding the customer and connecting with them via experiential activities.Specialties:Concept developmentExperiential activationLuxury BrandsPremium Drink Brands
