Lucy Castle Email & Phone Number

London, Gb

London, Gb

Crawley, England, Gb

London, England, Gb

Sole marketeer at Claim Technology, a technology startup selling into the Insurance space. I work directly with the CEO and CRO to develop and implement our marketing campaigns across various channels including social media, email, and traditional advertising as well as organising client events and generating client leads.Key responsibilities and experience:• Collaborate with external creative teams to develop marketing collateral; such as presentations, flyers, adverts, etc.• Organised, managed and led the company’s “Innovation Village” exhibition space at Insurtech Insights, the largest Insurtech conference in Europe, including negotiating the company’s sponsorship deal. • Worked with designers and the event’s stand builders to bring the exhibition space to life, organised swag, media content and promotion.• Worked with multiple tech partners exhibiting within the “Innovation Village” space, liaising between their team leads and Insurtech Insights.• Create decks/proposals using a variety of tools (e.g. Figma) for tech-partners, prospects, and investors.• Develop and maintain relationships with partners, media outlets, vendors, and influencers. Collaborate with cross-functional teams to develop product positioning and messaging that resonates with target audiences.• Tech-partner program marketing lead, speaking with partners’ marketing teams to devise appropriate joint marketing campaigns.• Use HubSpot CRM to create email campaigns, newsletters and forms.• Manage company website content using Wordpress; issuing updates, publishing blogs, and building pages.• Created the company’s strategy for environment and sustainability - kicking off our B-Corp assessment.• Manage bespoke dinners, Champagne tastings, for the CEO and CRO to build deeper relationships with prospects and partners to generate sales.• Write all company press releases, ensuring technical information is correct, and liaising with media partners regarding distribution.

London, England, Gb

Royal Leamington Spa, England, Gb

Content creator and recruitment resourcer, driving awareness for The Care Bureau: a home care and recruitment agency who specifically recruit staff into healthcare. • Created content and updated social media platforms. • Extensive use of Hootsuite and Canva to design and plan timing of social media posts. • Created and presented the strategy for future communications and wrote guidance on social media etiquette for the group to support the strategy. • Presented new ideas to the manager advising how we can increase social media engagement. • • Conducted competitive analysis on competitors to build the communication strategy ensuring the content was relevant to users and customers. • Created a promotional recruitment and marketing video using Premiere Pro.

Royal Leamington Spa, England, Gb

• Worked independently to create a vibrant social media platform to drive engagement with internal employees.• Organised, planned, and managed charity fundraisers throughout the company, including a community day, coffee mornings, and awareness campaigns on socials.• Used social media as a voice for recruitment using local Facebook job boards to advertise job opportunities.

Bsc (Hons) Sport Management

Education record