Marketing lead for a portfolio of businesses in the South West of England.

Creating and implementing effective marketing strategies and providing bespoke B2B and B2C marketing support to organisations to drive sales, increase brand awareness and grow profitability.

Planning, execution and optimisation of an omni-channel marketing and growth strategy for premium challenger jewellery brand, encompassing online retail distribution (brand website and third-party distributor sites), four brand stores operated by franchise partners and over 200 wholesale distributors across the UK. Trollbeads UK Ltd is the British subsidiary of the international jewellery brand, Trollbeads A/S, a Danish jewellery retailer currently trading in over 30 countries worldwide.

Strategic business planning for Clarks Village Designer Outlet, the South West's premier retail outlet; 200,000 sq ft with 90 premium and high street retail brands and 8 restaurants attracting over 4 million visitors annually. Integrated comms delivery across ATL and BTL advertising, PR, event planning and delivery, social media management, digital marketing, retailer liaison and stakeholder management, whilst tracking KPIs including retailer sales, footfall and dwell time.

Responsible for sales, marketing and PR across three luxury hotels in the UK (with particular focus on Sharrow Bay following major hotel development/investment under new ownership), including repositioning and brand development via all on and offline marketing channels.

Developing and implementing a targeted B2B marketing strategy for market-leading software solution with key objective of lead generation. Strong focus on increased market penetration across Ireland and into Europe.

Developing and implementing strategic marketing plans for the von Essen collection, comprising 31 luxury country house hotels and exclusive town houses across the UK and in France, as well as offering marketing support to the individual properties, to deliver incremental financial return. Strong understanding and experience in all marketing disciplines including DM, advertising, digital marketing including SEO/SEM and social media platforms, CRM, advertising, PR, affiliate marketing, brand building and brand awareness. Management of a team of marketing executives, website developers and graphic designers.

Creation and management of multiple online marketing strategies for a number of clients across different industries to drive company growth, increase revenue and build brand awareness. Focus on SEO, email marketing, affiliate marketing and link building in conjunction with overall marketing strategy. Multiple campaign creations to drive customer acquisition, increase sales, maximise conversion and engage visitors.

Maximising hotel room revenue through effective systems, pricing and inventory management. Ensuring effect yielding through pricing by market segment, driving room rates and occupancy levels, monitoring competitors pricing and market activity. Management of all reservations, allocation and rates activity ensuring maximisation of occupancy levels and delivering revenue targets and consistently high levels of customer service. Managed a team of four Receptionists/Reservationists.Direct management of reception team.