Lucy Aitken Email & Phone Number

London Area, United Kingdom

With a focus on a mix of content creation, photography, social media management and graphic and fashion design, I am aiming to provide the whole package for brands, as well as singular services to meet their specific needs.

My current role focuses on fashion and graphic design, product development and content creation. Areas of expertise include skiwear, gymwear, swimwear and soft goods and accessories, along with creating graphics for email and social media marketing campaigns. A key part of my role has been running photoshoots, including model selection, creative direction, photography and capturing BTS content. I also co-run the company TikTok account.

United Kingdom

Within my internship, I learned valuable skills regarding garment manufacturing and fashion design at scale,including connecting and working closely with garment technicians. Within this position I also worked within customer service, graphic design(digital assets for email/website/social media platforms) and sales.

Croatia

I set up a collaboration with Boat Party Split to promote the new swimwear range from OOSC Clothing. I created content for both companies through photography and videography for social media.

My role focused on designing graphics for use in marketing (email, social media), creating content, running events and managing a team of over 50 brand ambassadors.

After finding a gap in the swimwear market, I started my own brand. Through this, I have used a range of skills including fashion design, garment construction, graphic and website design, and social media marketing. Along with managing a team of over 40 ambassadors, I kept my accounts, explored logistics and operational options and thoroughly researched sustainability and how to implement this into the brand.

After being awarded one of the top rep awards chosen by clients and head office, I was promoted to Head Representative. This role included managing a large team of reps, organising arrivals/departures and dealing with customer service queries. Excellent organisation skills, strong leadership, time management skills and the ability to work under pressure were key within the role.

During my time as a Head Representative, I was further promoted to Wasteland Local. This role focused on acting as an extension of head office within resort and within events in the UK. Client liaison, leadership, teamwork, sales and networking were key skills used within this role.

This was a client facing role with a key focus on time management and planning, client satisfaction and working within a large team requiring excellent communication skills.

Within this role, I managed all social media accounts, created graphics and content (digital and print) and designed all club merchandise. My fashion and graphic design skills were key, along with social media management and marketing.

This voluntary role focused on photography, videography, content creation and social media marketing. I worked in a small design team; also working closely with the marketing team to align creative ideas and direction. Adobe suite skills improved including photoshop and premier pro.

This voluntary role had a focus on networking, connecting with and maintaining relationships with womenswear designers. I organised and ran various photoshoots, working with a varied team. I exercised key organisational skills, leadership and creative vision within this role.This year's charity fashion show also showcased my swimwear collection from Pomberry Swim.

The voluntary role focused on working within a team to facilitate fundraising events and sell tickets for the main event.

I worked part time in during my time at high school and my first year of university. This role improved my customer facing skills such as effective communication, problem solving and adaptability.

Master Of Arts (Soc), Psychology, Upper Second Class (Honours)

Activities and Societies: Glasgow University Charity Fashion Show; Ski and Snowboard Club; Tennis Club; Glasgow University Sports.

Education record

Activities and Societies: House Captain; Prefect; Hockey; Ski Team; Athletics; Badminton Eight Scottish Highers attained, all at A or above.