Lucy Conlan Email & Phone Number

London, Gb

London, United Kingdom

Providing strategic and practical bespoke marketing solutions to clients. Specialist areas include income generation, membership and loyalty, fundraising, CRM strategy and application, email campaign strategy, website and digital media review and strategy, and integrating communication streams. Additionally providing advice on marketing creative and providing campaign concept and creative. Can support individualls and teams with training and mentoring services. Clients include Museum of London, Churches Conservation Trust, CIPD, Southbank Centre, Keep Britain Tidy, CharityComms, WWF, Crafts Council, Missing People, Barbican, twentytwentyone, Landmark Trust, Mountview Academy, Carers Trust, Orbis, Motability, the Elders, Arvon.Projects have involved:Audience DevelopmentCRM StrategyMarketing reviewsMembership audits Website performance reviews Strategic email, social and direct marketing reviewsStaff training and mentoringDM and digital fundraising appeal strategy and creativeWorking as an associate Marketing Consultant for Pixl8 Group.Associate Consultant for Randall Fox focusing on digital and marketing solutions for their charity and heritage clients.Contributor to Smart Insights website providing specialist digital guides for the NfP sector.

London, United Kingdom

Provided a strategic and pivotal role in developing the Southbank Centre’s membership and marketing output to boost engagement, income levels, customer satisfaction and team impact. Key achievements include:• Strategic review of membership resulting in the best performance of the scheme to date with membership base growth of 14% • Membership consistently outperformed financial targets for both subscriptions and incremental income despite partial closures of the venue• Developed the CRM team to enhance the organisation’s insights into audiences with the result of improved targeting and as a result engagement• Established an evidence based approach to marketing from digital and database insights• Led the strategic development of the email programme resulting in increased income and consistent open rates of 35% overall and 50% for members

London, United Kingdom

Established the marketing function of this membership based charity which encourages cross-sector working and learning for FTSE 100 companies, civil service and charities. Set up the first marketing team, strategy, integrated communication and KPIs resulting in a boost in membership engagement and other income streams. Led the initiative to develop a new website and content strategy.

London

Responsible for generating £15M income from direct marketing and online fundraising techniques. Led a team of seven to achieve strong financial results by improving the profitability of key donors segments. Key achievements:• Establishing and developing a motivated team• Setting up a process and reporting structure to facilitate strategic decision making• Outperforming profitability targets on key customer segments• Successfully Introduced email and PPC marketing

Working as a specialist consultant in the Customer Engagement Unit, this role involved advising clients on best practices to boost engagement, provide recommendations for website, email and intranet strategic development, maximise ROI and evaluate social media impact.Projects included producing a strategic plan to produce an intranet for a global finance company, boost engagement to email for a professional membership body and assess website and social media performance for a range of clients. To complement this I analysed and assessed a range of digital and CRM metrics. Clients included Aviva, the Chartered Institute of Personnel Development, Sony and Diabetes UK.Additionally a contributor of thought pieces to reports and publications.

Overall responsibility for music and theatre marketing, direct marketing, e-marketing, membership and research for promoting the Barbican arts programme. Deputised for the Director of Marketing. Oversaw the introduction and integration of a data warehouse, email and web systemsCreated the strategy for the major product launches across all on and offline mediaRe-branded, increased profitability, customer satisfaction and product offering of the membership schemeLed the first integrated on and offline marketing campaign which also introduced the strapline 'Do Something Different' which was to be rolled out for forthcoming yearsContributed to and interpreted new corporate identity across on and offline media.

Overall responsibility for all direct marketing for Help the Aged, to generate £15M income from acquisition and retention campaigns. Key achievements included integrating a sub brand into main brand.

Improved ROI signficantly to generate new donors to the charity at profit against an annual income target of £2M. Responsible for Emergency Appeals so that they successfully launched within 24 hours.Introduced the Humanity Rose pack to the Red Cross - the most successful acquisition mailing for the charity to date.

Responsible for developing the membership scheme including re-branding and online launch including re-vamping the magazine to have a new identity and purpose under the name Nature First. Turned the scheme around from loss-making to sustainable profit.

Responsible for all direct marketing and sales promotion techniques to generate new members and renew existing ones. Introduced telemarketing to the offline mix gaining renewals at a 2:1 ratio.

Responsible for all production and reporting to generate new donors for Age UK.

London

Worked across a range of departments including inventory control, jewelry and wine. Was part of a team who developed the first customer database to the organisation.

Diploma, Direct Marketing

Ba Hons, English Literature, 2.1