Lucy Cullen Email & Phone Number

London, United Kingdom

London, United Kingdom

Supporting the launch the Jukely app in the UK.Identifying and implementing growth opportunities for Jukely in London.Building and maintaining relationships with music industry partners and external agencies,such as promoters, venues, booking agencies, and PR agencies.Acting as the key point of contact for Jukely in UK, working independently managing theday to day operations and communicating with team in US.Coordinating and executing campaigns through various online marketing channels topromote partners' shows.Monitoring analytics to understand trends and improve the overall performance ofmarketing campaigns through data-driven analysis and reporting.

London, United Kingdom

Responsible for building a network of social media influencers and micro-content creators across multiple social channels (vine, youtube, Instagram & Twitter). Collaborating with these influencers to produce relevant content for their highly engaged and targeted audiences, promoting Badoo & Hot or Not and driving downloads. Responsible for driving this strategy at a high level on a budget and to defined KPI’s. Monitoring and reporting on performance of these campaigns and making recommendations based on social trends. Built and maintained a social media strategy that supports the marketing priorities for two brands and proved strategy efficacy through testing and analysis.Established a specialist social marketing team - designing roles and sourcing adept team members.

London

Formulated and implemented the communication strategy across company blog, email, and social media.Developed a social media strategy and oversaw activity to drive engagement across multiple social channels. Responsible for formulating the PR strategy, overseeing campaigns, including managing the project budget, and calculating ROI.Responsible for writing and pitching press releases, building and maintaining relationships with bloggers and journalists across all forms of media and for sourcing opportunities for key spokespeople to provide comment on current/relevant news. Responsible for planning and implementing customer database segmentation, triggered email campaigns multivariate testing, A/B testing and customer engagement and retention programmes. Sourced and managed local and international PR agencies, and junior marketing team members.Headed up a 6 strong team sent to oversee the launch of two apps in Austin (SxSW festival) and New York. Formulated and co-ordinated the promotional strategy and activity on the ground, bringing brands to life. Managed international brand ambassadors in New York and Berlin.

London, United Kingdom

Worked across various projects, including the commission and launch of ‘The LoveGeist Report 2009’ - The largest ever report into love and relationships in Britain.Managing amongst others, two PR agencies, University academics, printers and report designers.Assisting in the organising and hosting of the launch held in The House of Commons - Managing the overall project budget and calculating ROI for the project.Supporting the head of communications plan the PR strategy for 2010.Sourcing opportunities for key match spokespeople to provide comment in the media and maximise coverage.Briefing and accompanying match.com relationship expert on a radio tour.