Lucy Dwyer Email & Phone Number

Bonnet Bay, Nsw, Au

Sydney, New South Wales, Australia

Volunteer position providing guidance and support to high school students to help them achieve their academic and personal goals.

Sydney, New South Wales, Australia

Provides practical and emotional support to new mothers through childcare, companionship, and resource provision.

Sydney, Australia

Working with a number of companies including in-house roles with responsibilities including:Setting up a DSP offeringImplementing website updates based on landing page testingSEM account analysis and recommendationsProject managing SEO agency RFP and onboarding of new agency

Sydney, New South Wales, Australia

Aligned reporting with other functions and reconciled sales reporting against business goals – Utilising Datorama/Salesforce/GAResponsible for interpreting and developing insights from complex information to deliver presentations to Leadership TeamDeveloped student surveys to improve student retention, reduced attrition by 3% each Trimester through actionable recommendations. Built brand survey methodologies to report pre and post campaign brand tracking measurements.Implemented best practices for data analysis and visualisation

Sydney, Australia

Training teams on Tableau both desktop for implementation and Reader depending on audienceSupervision of teams to build reporting projects including feedback to help team growthDeveloping Research-informed material about best in market techniques to share with wider teamsPresenting analysis to wider teams to make informed marketing decisions

Sydney, Australia

Data Visualisation using Tableau and Power BISQLAdvanced ExcelInformed insights from Campaign, Marketing and Customer Data

● Responsible for a number of accounts with various metrics including revenue, engagement and online subscriptions, driving 70% of traffic to Vodafone’s consumer website.● Managed budgets ranging from $50,000 to $15million a year.● Working across a number of key stakeholders to support key priorities and monetisation metrics for each team including product managers, marketing managers and technology teams.● Analysis of web analytics in addition to media data to audit websites and provide improvement documents. Increased site engagement by 18% and basket size by 12% of ecommerce website.● Forecasting spend for all clients to meet Ikon business goals.● Developing SLAs for clients with various KPIs from brand awareness to increasing revenue from existing online purchase options.● Building content plans to support paid media & improve user experience such as a recent Diageo campaign that saw content across the website, YouTube, Facebook and Twitter.● Responsible for forecast of revenue from online assets and proposing online offers to meet revenue goals.● Planned and implemented digital campaigns including Display, Mobile, Social and Search.● Growth of founding search account from 1million to over 8million YoY through proven CPA results.● Grew the Myer Search campaign by 304% YoY and oversaw the launch of their ecommerce offering.● Ensure campaigns delivered in a timely fashion and on-budget designating responsibilities to relevant team members.● Worked with both online and offline teams to ensure integrated campaigns with proven uplift in results.● Worked closely with SEO and creative agencies to ensure campaign and website success.● Growing search department from team of 2 to 15 within 12 months.● Responsible for innovation across all clients, utilising latest Google, Facebook and Yahoo products – first in Australia for 3 Google beta tests in 2012● Share and improve digital knowledge, processes and practices within Agency.

* Developed and implemented online initiatives to support clients strategic and tactical requirements, facilitating marketing of products and services through online media with budgets ranging from $20,000 to $400,000 per month. * Oversaw large Government online campaign driving traffic to a new Branded YouTube channel ranked number #2 most viewed branded channel in Australia this month (still running). * Managed PPC campaigns for direct response and brand awareness clients including; Federal Government, Youi Car Insurance, Unilever, Sony, LEGO, United Nations and Magshop - identifying main drivers of performance and optimising accordingly. * Researched tracking & bid management solutions to be implemented across the Reprise Asia Pacific search departments including implementation and training schedule across multiple clients. * Developed billing and revenue forecasts for each Client Service Director from the Search Team Australia offices. * Updated the Australian offices about market advances in both Search and other media of changes within the digital space that may benefit their clients. This included everything from tracking, new technology, twitter updates, buzztracking, social media advances and creative uses of media. * Planning the implementation and training schedule for a new bid management tool including introducing it to the clients and the wider team and ensuring all project goals were met within budget and on time. * Managed relationships with creative agency and clients to ensure full optimisation of websites and campaigns across different mediums, maintaining relationships with search engines and liaising with internal departments. * Provided consistent performance with innovative ideas to consistently stay ahead of competition. * Extensive knowledge of Google Adwords, Yahoo Search Marketing, Google Analytics and UTM tagging. * Overseeing the workload and training needs of direct reports.

• Working across multiple accounts for a range of clients, (BT, National Trust, Capital One, Superdrug)• Make recommendations about the webpage design to maximise customer experience • Create and maintain campaign plans and reports to update clients on status of campaigns and projects proactively making strategic recommendations• Monitor campaign results, analysing key metrics, optimising click-through and conversion rates• Manage day to day client relationships through face to face meetings, frequent phone and conference calls, emails and presentations• Manage client budgets to ensure correct allocation in line with campaign contract terms and project goals• Provide consistent performance with innovative ideas to consistently stay ahead of competition• Maintaining relationships with Search engines and other agencies• Working with budgets ranging from £1,000 - £300,000 a month• Supervising assistants, monitoring their output and identifying their training needs

• Prepare weekly and daily ROI reports with analysis to base commercial decisions on. • Analysing all major marketing opportunities, managing keywords and maintaining the budget for both online and mobile marketing• Monitor PPC account, bid management, keyword reports making keyword suggestion, account structure adjustments, new opportunities and optimising bids• Prepare weekly recommendations for SEO improvements including meta tags, H1 tags and effective link building campaign.• Compile report to justify SEO campaign, including current position within the search market environment and comparison competitor report• Implementing full PR plan and monitoring results• Managed a photo shoot for new promotional material from concept to managing/directing on the day, including booking all resources including models and studio.• Prepared all preparations for trade show, from stand concept to final build including promotional ideas

Graduate Diploma Of Psychological Science

Bahons, Culture Media And Communications

Dissertation: Changing Role of Family and Friends on television shaping reality Courses included: Marketing Psychology Culture, Media.

Education record