Lucy Dwyer Email & Phone Number

Bonnet Bay, NSW, AU

Sydney, New South Wales, Australia

Volunteer position providing guidance and support to high school students to help them achieve their academic and personal goals.

Sydney, New South Wales, Australia

Provides practical and emotional support to new mothers through childcare, companionship, and resource provision.

Sydney, Australia

Working with a number of companies including in-house roles with responsibilities including:Setting up a DSP offeringImplementing website updates based on landing page testingSEM account analysis and recommendationsProject managing SEO agency RFP and onboarding of new agency

Sydney, New South Wales, Australia

Aligned reporting with other functions and reconciled sales reporting against business goals – Utilising Datorama/Salesforce/GAResponsible for interpreting and developing insights from complex information to deliver presentations to Leadership TeamDeveloped student surveys to improve student retention, reduced attrition by 3% each Trimester through.

Sydney, Australia

Training teams on Tableau both desktop for implementation and Reader depending on audienceSupervision of teams to build reporting projects including feedback to help team growthDeveloping Research-informed material about best in market techniques to share with wider teamsPresenting analysis to wider teams to make informed marketing decisions

Sydney, Australia

Data Visualisation using Tableau and Power BISQLAdvanced ExcelInformed insights from Campaign, Marketing and Customer Data

• Responsible for a number of accounts with various metrics including revenue, engagement and online subscriptions, driving 70% of traffic to Vodafone’s consumer website.
• Managed budgets ranging from $50,000 to $15million a year.
• Working across a number of key stakeholders to support key priorities and monetisation metrics for each team including product managers, marketing managers and technology teams.
• Analysis of web analytics in addition to media data to audit websites and provide improvement documents. Increased site engagement by 18% and basket size by 12% of ecommerce website.
• Forecasting spend for all clients to meet Ikon business goals.
• Developing SLAs for clients with various KPIs from brand awareness to increasing revenue from existing online purchase options.

* Developed and implemented online initiatives to support clients strategic and tactical requirements, facilitating marketing of products and services through online media with budgets ranging from $20,000 to $400,000 per month. * Oversaw large Government online campaign driving traffic to a new Branded YouTube channel ranked number #2 most viewed branded.

• Working across multiple accounts for a range of clients, (BT, National Trust, Capital One, Superdrug)
• Make recommendations about the webpage design to maximise customer experience
• Create and maintain campaign plans and reports to update clients on status of campaigns and projects proactively making strategic recommendations
• Monitor campaign results, analysing key metrics, optimising click-through and conversion rates
• Manage day to day client relationships through face to face meetings, frequent phone and conference calls, emails and presentations
• Manage client budgets to ensure correct allocation in line with campaign contract terms and project goals

• Prepare weekly and daily ROI reports with analysis to base commercial decisions on.
• Analysing all major marketing opportunities, managing keywords and maintaining the budget for both online and mobile marketing
• Monitor PPC account, bid management, keyword reports making keyword suggestion, account structure adjustments, new opportunities and optimising bids
• Prepare weekly recommendations for SEO improvements including meta tags, H1 tags and effective link building campaign.
• Compile report to justify SEO campaign, including current position within the search market environment and comparison competitor report
• Implementing full PR plan and monitoring results

Graduate Diploma Of Psychological Science

Bahons, Culture Media And Communications

Dissertation: Changing Role of Family and Friends on television shaping reality Courses included: Marketing Psychology Culture, Media and.

Education record