Lucy Dolan-Zalaznick Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, United States

Evolve brand style guidelines and campaign toolkits. Manage Social Media platform partner statuses and maintain communication/cascade relevant information. Oversee social media optimization toolkit and always-on content strategy toolkit roll-out to brands.

New York, New York, United States

- Own the development of all low, medium, and high priority Event Briefs, and formally briefed into Visual Merchandising and Store Design. Worked cross-functionally to ensure all stakeholders were satisfied including marketing, Creative, and regional teams. - Created a go-to-market toolkit for the Travel Retail Evergreen events activation to be easily understood and implemented by markets. Provided an overview of the event, relevant assets, and implemented brand strategy- Remained up to… Show more - Own the development of all low, medium, and high priority Event Briefs, and formally briefed into Visual Merchandising and Store Design. Worked cross-functionally to ensure all stakeholders were satisfied including marketing, Creative, and regional teams. - Created a go-to-market toolkit for the Travel Retail Evergreen events activation to be easily understood and implemented by markets. Provided an overview of the event, relevant assets, and implemented brand strategy- Remained up to date on all things ‘virtual events,' creating and presenting a competitive research deck with best-in-class examples and La Mer learnings to be implemented into future Global and Regional virtual events. Additionally, researched Virtual Services Booking Tool and presented a POV on La Mer actions to senior leadership. Show less

New York, New York, United States

- Assisted in launching and project managing the creations of the Origins Green the Planet fund including drafting the mission statement, liasing with Global Corporate Citizenship and Sustainability team, and managing the selection and vetting of potential NGOs to partner with - Created sustainability guidelines for markets, created the internal Origins Sustainability Project Tracker, and spearheaded first draft of Origins Sustainability Strategy Refresh Deck- Recommended and… Show more - Assisted in launching and project managing the creations of the Origins Green the Planet fund including drafting the mission statement, liasing with Global Corporate Citizenship and Sustainability team, and managing the selection and vetting of potential NGOs to partner with - Created sustainability guidelines for markets, created the internal Origins Sustainability Project Tracker, and spearheaded first draft of Origins Sustainability Strategy Refresh Deck- Recommended and implemented changing the Origins Global homepage to say ‘Discover’ instead of ‘About.’- Supported the Go-to-Market team for two top-priority product launches including support along the New Product Launch workstream, and presenting learnings to cross-functional teams. - Conducted in depth analysis on the Competitive Landscape of product-name strategy and presented findings and thought-starters to senior leadership including the General Manager Origins, Creative Director, and Executive Director of Copy - Created actionable one-pager to guide future freelancers on Origins naming strategy Show less

Greater New York City Area

- Contributed to the Go to Market strategy for Spring 20, Fall 20, and Spring 21 including the ownership of the Influencer Mailer strategy - Developed materials for regional support in the deployment of Go-to-Market strategy- Support Editorial and Social teams in projects of varying length and scope including developing initial TikTok Strategy & Brand Positioning deck and conducting competitive research and providing strategic recommendations for the launch of a Foundation Lookbook of… Show more - Contributed to the Go to Market strategy for Spring 20, Fall 20, and Spring 21 including the ownership of the Influencer Mailer strategy - Developed materials for regional support in the deployment of Go-to-Market strategy- Support Editorial and Social teams in projects of varying length and scope including developing initial TikTok Strategy & Brand Positioning deck and conducting competitive research and providing strategic recommendations for the launch of a Foundation Lookbook of User Generated Content to live on Global brand.com- Support launch of Emilia Clarke x Clinique Global Ambassadorship in activation, internal launch, Global launch, ongoing media tracking, and campaign awards submission. Created and polished various internal and external press materials to support the launch Show less

Freedom, Maine

- Developed social media strategy, growing audience +50% to 2500+ people that received 753 views a day on average- One of two selected blog writers to write and post daily 500-600 word blog posts as well as manage, edit, and upload accompanying photos - Developed tone and style for the blog that was accessible to children as well as informative for parents

Freedom, Maine

- Designed and directed 8 unique programming days for 300+ campers and 40+ staff- Overhauled antiquated scheduling system, and created and implemented excel templates for future Shift Heads’ use- Lead and set agenda for daily meetings of 40+ staff members

Providence, Rhode Island Area

Production Assistant in the costumes department on Season 1 of NOS4A2, a drama television series on AMC starring Zachary Quinto and Ashleigh Cummings.

Greater New York City Area

Intern on the Global Consumer Engagement team at MAC Cosmetics and Summer Presidential Associate at the Estée Lauder Companies.

Providence, Rhode Island Area

"Stock People" directed by Chautauqua Ordway"The Overcoat" directed by Samuel Rubinek

"The Overcoat" directed by Samuel Rubinek

Providence, Rhode Island Area

- Oversaw daily administrative needs and business operations- Entrusted to manage the shop alone on days when the owner was away

Providence, Rhode Island Area

Props Master for "The Flick" directed by Samuel Rubinek and "Urinetown" directed by Ada Dolan-Zalaznick

New York, Ny

Honors English, Non-Fiction Writing

Spanish Language And Literature

Fall 2017: Study abroad in Granada, Spain at the Centro de Lenguas Modernas, a language learning school associated with the University.

High School Diploma