- Responsible for Brand Planning, Innovation & Consumer Testing cross Australia and New Zealand Markets. - NPD Ideation, planning & development in conjunction with Culinary Innovation Manager.- Longer term brand & concept planning based on consumer research & insights, building out marketing calendar and activity.

Managing two drive brands: Byron Bay Brewery and Hahn- Support the Emerging Brands team to manage brand performance against consumer battlegrounds and commercial budgets.- Translate the brand strategy to build an effective brand plan that influences both consumer behaviour and sales to heartland customers.- Built long term brand partnerships through collaborations with STAB surf magazine, Australia's biggest music festivals; Splendour in the Grass, Falls and Bluesfest. Managing the full sponsorship program and influencers to support this activity. - Lead the development of core brand innovation and launch plans, including Byron Bay Brewery seltzer launched in May 2022.-Worked closely with the Lion NZ teams to launch Byron Bay Brewery lager into their market & tailor communications to be relevant.-Manage cross-functional teams & agencies to develop fully integrated communications campaigns.

Leveraged partnerships to drive brand relevance and meaning via creative campaigns and connections across multiple major sporting codes, music & arts festivals and community projects. Leading all aspects including concept development and delivery of large scale activation plans, negotiation of commercial terms and rights with major partners, stakeholder management (including senior leadership team, legal and sales partners).

Client facing role, responsible for managing and delivering international flagship sponsorship's, including the Wimbledon Championships and Team 2012 accounts.Wimbledon Championships and HSBCKey tasks:- Manage the day to day relationship with All England Lawn Tennis Club- Execution of the brand activation bringing the campaign "HSBC Serves Up the Perfect Day at Wimbledon" - Talent management of Tim Henman - Lead hospitality and travel logistics for all HSBC VIP guests across the tournament - Co-ordinate the campaign to translate into activation across multiple Global markets including NYC and South America

Team GB Clubhouse was the official Team GB celebration venue during the London 2012 Olympic Games. The private VIP hospitality area for Olympians and their friends and families located backstage at BT London Live in Hyde Park. • Overall responsibility for Team GB Medallists onsite, as part of Team GB’s contractual agreement • Managing the athletes stage appearances and media schedule with Live Nation

From my previous experience working on the HSBC Waratahs partnership I was recruited to work as part of the core team in the final stages of delivering HSBC’s sponsorship of the 2009 British & Irish Lions Tour to South Africa.