AeroLeads people directory · profile
Lucy Gillard Email & Phone Number
Revenue Engine and Marketing Leadership Advisor
at
Tranquility One
1 work email found
@forrester.com
4 phones found area 617 and 877
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Revenue Engine and Marketing Leadership Advisor
Location
Gloucester, Massachusetts, United States
Company size
Who is Lucy Gillard? Overview
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Quick answer
Lucy Gillard is listed as Revenue Engine and Marketing Leadership Advisor at Tranquility One, a company with 13 employees, based in Gloucester, Massachusetts, United States. AeroLeads shows a work email signal at forrester.com, phone signal with area code 617, 877, and a matched LinkedIn profile for Lucy Gillard.
Lucy Gillard previously worked as B2B Marketing Leadership Consultant at Beauport Growth Marketing Consultancy and VP, Global Demand & NA Field Marketing at Forrester. Lucy Gillard holds Bs - Magna Cum Laude, International Business, Marketing from California State University-Long Beach - College Of Business.
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{first_initial}{last}@forrester.com
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Profile bio
About Lucy Gillard
My leadership journey includes multiple disciplines within Marketing, as well as Sales and IT. This background informs my collaborative approach to driving growth, bringing a perspective and passion few can match.B2B Revenue Marketer. •Increasing revenue, wallet share and sales productivity through the design and deployment of sales-aligned demand engines. Reach out to me for examples of results, including conversion rates on pipeline, deals, upsell, cross-sell and more.•As a consultant, projects included: Revenue engine design Lead/demand management process audits, SLA reviews, waterfall analysis/optimization Lead scoring workshop ABM planning Data governance workshop Marketing organizationDemand Strategist. Orchestrating the complexity of buyer engagement across marketing, sales and partners is my passion, continually fueled by MarTech and actionable data.•Programs: Delivered progressive integrated digital/non-digital buyer experiences across the often-siloed disciplines of web/SEO, content, digital media/intent/syndication, social media, email, field & global programs, channel marketing, customer marketing, partner marketing and sales tactics•Global, adaptable for ABM and channel initiatives•Optimized through insights, teams consistently delivered on SLAs, exceeded marketing conversion targets•Collaboration: Managed complex environments with as many as 25 stakeholders and agenciesSales Partner. Strategically partnering with sales leadership to plan and manage against aligned goals.•Results: Consistently met or exceeded marketing targets while increasing quality of leads, focused on active buyers within Ideal Customer Profile (ICP) personas and deploying ABM strategies•Growth: Evolved strategic value of team, optimizing plans and the lead engine across all conversion pointsPeople Leader. Mobilizing teams and inspiring individuals are key leadership strengths•Global: managed personnel in US, Latin America, Canada, Europe, Japan, Singapore & Australia, respecting cultural and legal variances that require consideration in the design and scaling of programs•Operational responsibilities included managing media budgets of $13M, technology budgets of $3M+Change Agent. Using progressive technology, models and planning frameworks, coupled with strong talent and teamwork, I’ve proven an organization can deliver a predictable and sustainable revenue engine with manageable disruption. On the personal side, our family is active in our community and in social & environmental justice efforts. email: lucygillardus@gmail.com
Listed skills include Demand Generation, Lead Generation, Product Marketing, Go To Market Strategy, and 37 others.
Current workplace
Lucy Gillard's current company
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20 roles · 40 years
Lucy Gillard work experience
A career timeline built from the work history available for this profile.
B2B Marketing Leadership Consultant
Current
Beauport Growth Marketing Consultancy
As an experienced strategic leader and hands-on partner who gets things done, I am committed to helping organizations succeed and scale. If you’re looking to take your revenue efforts to the next level, or just need some help in a busy time, let's connect.In addition to fractional marketing leadership, I support clients through a range of projects:Defined.
Dec 2017 - Present
Vp, Global Demand & Na Field Marketing
Global Demand Programs: established team to create ‘always on’ demand programs, collaborating across marketing, sales, product and regions, to deliver Forrester’s inaugural approach to trackable demand. Consistently met or exceeded marketing SLAs for lead quantity, quality and marketing-owned conversions. Increased YoY 2022 marketing-sourced pipeline by.
Jul 2020 - Feb 2023
Consulting Director: Revenue Operations, Demand & Cmo Imperatives
Partnered with B2B clients to apply the power of SiriusDecisions insights, models, methodologies and frameworks to grow our client's business. My focus spanned operational foundations underpinning the revenue engine, demand creation and management, and CMO imperatives to drive a thriving B2B revenue engine.Projects included: - Revenue engine design.
Jan 2019 - Jul 2020
Consulting Director - Revenue Ops, Demand & Cmo Imperatives (Acquired By Forrester Research)
See role description under Forrester acquisitionNamed in THE 32 OPS PROS SHAPING THE FUTURE OF B2B MARKETING by Drift in 2019
Jul 2018 - Jan 2019
Director, Corporate Marketing
May 2017 - Dec 2017
Global Demand Center Director
Responsibilities included initiating and directing 4 key areas for Akamai's Media Division:- Strategic Campaigns: Identify and prioritize key themes that will deliver Marketing's contribution to revenue. Campaigns include target audience insight, key messaging, persona profiles, buyer journey map, creative concepts and guidance for implementation.- Global.
Apr 2016 - Apr 2017
Director Of Demand Strategies, Americas Marketing
Directed marketing strategies, aligned with Sales, to drive revenue and retain customers in key business segments. Drove seminal steps to evolve Akamai to a modern demand engine, introducing frameworks to shift from product-centric to buyer-centric marketing. Built team to create and execute always-on demand programs to drive revenue and retain customers.
Aug 2015 - Apr 2016
Demand Marketing Strategy & Planning Leader, Ibm Hq
Led team of strategic contributors, providing insight and leadership to support the evolution to a progressive digital demand engine across IBM's evolving business model.
Oct 2014 - Jul 2015
Field & Global Demand Marketing Leader - Spss (Acquisition) Volume & Mid-Market Business
Responsible for managing regional demand marketing teams in NA, Europe, ANZ and Japan - driving demand and revenue for the SPSS volume business, and developing the predictive analytics solutions in the mid-market space. In addition to directing global digital engagement programs, responsibilities included developing processes and management systems to.
Oct 2011 - Oct 2014
Project Director; Predictive Analytics Market Management, Business Analytics, Swg
Supporting the IBM acquisition of SPSS and the emerging business of Enterprise Predictive Analytics under the Business Analytics segment of IBM Software Solutions Group. Responsibilities include driving marketing-led demand generation efforts in support of Predictive Analytics revenue across all IBM programs; ensuring response and opportunity management.
Aug 2010 - Nov 2011
Director Of Global Demand Programs, Website And Advertising
- Directed demand programs team responsible for delivering marketing-led pipeline through global-led strategies and programs supporting regional marketing and web efforts.
- Responsible for entire Cognos portfolio, grew team from 5 to 23 people; budget of $13M+
- Held principal role in advancing marketing maturity – shifting demand to a disciplined, integrated programmatic approach, mapping communications strategy and tactics to buying cycle model, measuring marketing’s.
- Utilized Cognos tools for data driven decision making, from simple tactic analysis, to program channel mixes, to complex predictive modeling based on buyers and sales stage engagement.
- Marketing lead for the development and implementation of integrated world class marketing and sales systems, driving performance transparency and disciplined approach to sales and marketing integration
- Recognized within IBM for best practices in both strategic and tactical marketing efforts
Dec 2003 - Jul 2010
Program Director, Global Marketing Programs For Acquired Lotus Brand
- Developed and directed new team of marketing professionals to create and implement worldwide go-to-market strategies for lead generation programs for the Lotus brand.
- Developed campaign strategies to support revenue targets across regions; Managed direct and matrixed team that executed global programs
- Collaborated with marketing teams from Asia Pacific, Europe and Americas to develop programs that compliment worldwide programs, while respecting geographic differences
- Managed a heavily matrixed team, including members from all geographies and many different marketing segments within IBM Software Group
May 2000 - Oct 2003
Na Field Marketing, Lotus Programs Lead
- Developed and directed new team responsible for the planning and execution of demand programs in North America
- Managed teams responsible for demand programs in NA, uniquely within IBM targeting technical professionals and line-of-business executives, in enterprise and SMB segments
- Recognized within IBM for generating unprecedented levels of integrated market-facing activity, using traditional and innovative marketing tactics, meeting or exceeding all product segment lead and revenue targets
- Collaborated closely with Sales, Partner programs, market intelligence, web development, field marketing, advertising and other elements of the marketing mix to maximize an integrated approach to the.
Apr 1998 - Apr 2000
Director Of Product Marketing
Managed product marketing for Notes related product. Responsibilities included developing messaging, offers, managing partnerships, pipeline strategy and everything traditional MarComm.
1997 - 1998
~1 yr
Isv Marketing Manager, Lotus Partner Programs
Managed numerous technical relationships with a growing Lotus application space with Notes and Financial Services partners. The role was responsible for teaming with Sales Director and 3rd parties to partner on penetration strategy and provide technical insight and management in the development of the relationship.
1996 - 1997
~1 yr
Product Marketing Manager
Product Marketing Manager for several products for both desktop and Notes. Responsibilities included delivering content and messaging for Marketing and Sales, working with field teams to drive revenue, providing support for PR, contributing to strategy for product development and pipeline development.
Apr 1994 - 1996
Sales Solution Engineer
Top producer in sales of desktop and communications products with focus on managing technical side of the sales relationship. Received numerous awards including Top Contributor Award in West Region for 3 of the 10 quarters, Team Player award for 2 of 10 quarters, and Summit Achiever Award (1 of 12 awarded nationally) for 1994.
May 1991 - Feb 1994
Software Application Developer
1989 - 1991
~2 yrs
Software Application Developer
1986 - 1988
~2 yrs
1 education record
Lucy Gillard education
-
California State University-Long Beach - College Of Business
FAQ
Frequently asked questions about Lucy Gillard
Quick answers generated from the profile data available on this page.
What company does Lucy Gillard work for?
Lucy Gillard works for Tranquility One.
What is Lucy Gillard's role at Tranquility One?
Lucy Gillard is listed as Revenue Engine and Marketing Leadership Advisor at Tranquility One.
What is Lucy Gillard's email address?
AeroLeads has found 1 work email signal at @forrester.com for Lucy Gillard at Tranquility One.
What is Lucy Gillard's phone number?
AeroLeads has found 4 phone signal(s) with area code 617, 877 for Lucy Gillard at Tranquility One.
Where is Lucy Gillard based?
Lucy Gillard is based in Gloucester, Massachusetts, United States while working with Tranquility One.
What companies has Lucy Gillard worked for?
Lucy Gillard has worked for Tranquility One, Beauport Growth Marketing Consultancy, Forrester, Siriusdecisions, and Akamai Technologies.
How can I contact Lucy Gillard?
You can use AeroLeads to view verified contact signals for Lucy Gillard at Tranquility One, including work email, phone, and LinkedIn data when available.
What schools did Lucy Gillard attend?
Lucy Gillard holds Bs - Magna Cum Laude, International Business, Marketing from California State University-Long Beach - College Of Business.
What skills is Lucy Gillard known for?
Lucy Gillard is listed with skills including Demand Generation, Lead Generation, Product Marketing, Go To Market Strategy, Strategy, Marketing Management, Enterprise Software, and Multi Channel Marketing.
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